One of the most important parts of crafting a piece of content—whether it’s an article, a campaign, an image, a story, or a video—is the title. What will you call your latest creation? How will you convey your major themes, ideas, and points in less than 20 (or so) words? Finding a compelling and succinct […]
Digital PR has disrupted the press release of decades past and is sending ripples throughout the digital marketing world. It is the intersection of traditional public relations, content marketing, SEO, and social media. In short, digital PR is a tool used by brands to evolve their business and build an online presence. Gone are the […]
Link building has been a common strategy for digital marketers for years. The practice, which involves generating links to your site to increase your site’s authority, can greatly improve your rankings in search. However, a strategy called digital PR manages to build strong links while also building brand awareness — or getting your company or […]
You were there, once: the first day of school in a new shirt. A shirt that made you proud but that your mother dismissed as suitable for only a vagabond or ailing rockstar. You wore it anyway. You took that risk. And when you received that one head nod from a respected cool kid in […]
One of the biggest questions posed by content creators, in regards to digital content, usually surrounds the following questions: What method of digital marketing is best for me? What kind of role does each of the different styles have on my overall marketing goals? I’m here to answer a piece of those inquiries. In total, there […]
