Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]

According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social media users has now reached 2.34 billion and is expected to grow to 2.95 billion by 2020. If you could reach 77% of the U.S. population with a piece of content, would you? While reaching […]

All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just a small group of the billions of eyes on the internet will see it.   And every once in a while, a piece of content succeeds. It […]

Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]

Cost is likely one of your first thoughts when exploring the idea of adding content marketing to your businesses marketing arsenal. The upfront cost of content creation isn’t a “one size fit all” price, defined by a word count, or final deliverables. The creation of awesome and intriguing content is just one part of the […]