You were there, once: the first day of school in a new shirt. A shirt that made you proud but that your mother dismissed as suitable for only a vagabond or ailing rockstar. You wore it anyway. You took that risk. And when you received that one head nod from a respected cool kid in […]

One of the biggest questions posed by content creators, in regards to digital content, usually surrounds the following questions: What method of digital marketing is best for me? What kind of role does each of the different styles have on my overall marketing goals? I’m here to answer a piece of those inquiries. In total, there […]

It’s hard to gauge just how effective content marketing can be for a brand or business. Fortunately, we can look at content marketing case studies to fully understand the process and its value. In the following case studies, you’ll see real examples of the positive impact content marketing can have on a variety of businesses. […]

Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]

According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social media users has now reached 2.34 billion and is expected to grow to 2.95 billion by 2020. If you could reach 77% of the U.S. population with a piece of content, would you? While reaching […]