How to Increase Brand Awareness With Content


It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]

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How Outreach Teams Can Build Relationships With Writers


how outreach teams can build relationships with writers

This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. If you’re here because you want to form a romantic relationship with a writer, you’re in the wrong place. But if you’re interested in connecting with writers and editors in […]

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Before You Send Your Pitch Email, Use This Checklist


pitch email checklist

This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. There is a lot that goes into crafting the perfect pitch email, from the necessary beforehand research to the length of your message. But you can’t afford to miss any […]

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How To Create Content That Sparks a Conversation Without Hurting Your Brand


  As marketers, it is our job to get people to notice our brands. We want people to learn about us, talk about us, and even tell others about us. We want to spark conversations that increase awareness and attract attention. But with so many brands trying to do the same thing, this isn’t always […]

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