Watch a Content Idea Evolve into a Viral Marketing Campaign


viral campaign evolution

So you’ve come up with a great idea for a piece of content. Fantastic! Spare a second to give yourself a pat on the back, and then roll up your sleeves. Now the real work begins. As the adage goes, “the devil lies in the details,” and going from the initial concept to the final […]

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24 Innovative Content Formats That Audiences and Publishers Love (2017 Update)


Brands that create compelling content are no longer the exception but rather the new rule. With so many companies trying to attract audiences with their content, it’s becoming difficult to stand out — making innovative content marketing even more important. Packaging your data into unique content marketing formats can help you rise above the noise. Fractl is an […]

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How to Increase Brand Awareness With Content


It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]

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How Content Can Achieve Your B2B Marketing Goals


You’re amped and ready to break last year’s sales goals, impress your boss, and knock your B2B marketing strategy out of the park. But are you ready? Sure, you publish blog posts relevant to your company or industry, but there’s a whole lot more you can do with content to bring in leads and convert […]

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The 7 Best Types of Content Marketing to Generate Leads and Attract Prospects


Building a relationship with your audience should be the focus of your lead generation strategy. Before you can nurture that relationship, you first have to “introduce” yourself and entice new readers to your site. The main way to do this is through content marketing. All marketing strategies are based on the goal to gain maximum […]

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