24 Innovative Content Formats That Audiences and Publishers Love (2017 Update)


Brands that create compelling content are no longer the exception but rather the new rule. With so many companies trying to attract audiences with their content, it’s becoming difficult to stand out — making innovative content marketing even more important. Packaging your data into unique content marketing formats can help you rise above the noise. Fractl is an […]

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How to Increase Brand Awareness With Content


It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]

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How Content Can Achieve Your B2B Marketing Goals


You’re amped and ready to break last year’s sales goals, impress your boss, and knock your B2B marketing strategy out of the park. But are you ready? Sure, you publish blog posts relevant to your company or industry, but there’s a whole lot more you can do with content to bring in leads and convert […]

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What We Learned in 2016: Top Content Marketing Insights


December is a month of winter chills, festive lights, and accidental carb-loading, but it’s also an important time for reflecting back over the past year. At Fractl, we do that by examining the results of the content campaigns we’ve created and by considering what we’ve learned along the way so we can apply those content […]

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The Pros and Cons of “Evergreen” (And What It Means for Your Content)


The concept of evergreen content is nothing new, and it’s talked about for good reason. Content that lasts longer has long-term value, which is a great benefit for your audience. However, despite this major advantage, focusing too much on making something evergreen could be detrimental to its promotional success if the focus is on long-lasting […]

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