Why Some Marketers Struggle to Quantify the Value of Content Marketing


Last year, 46 percent of B2C marketers reported that measuring the ROI of a content marketing program was one of the top challenges facing their brand, with 50 percent citing measuring content effectiveness as another top concern. There are so many metrics and peripheral benefits to keep track of, and many marketers find it overwhelming to […]

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5 Lesser-Known Benefits of Content Marketing


One of the more well-known benefits of content marketing revolves around its direct technical relationship with SEO through link building, including increases in organic and search site traffic and higher search rankings. Its ability to uncover referral traffic from campaign media mentions, build a diverse link portfolio, and increase the amount of on-site content prove […]

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How to Measure and Track Where Your Content Is Featured


You feel a sense of excitement when your brand or story is featured on a website. It feels like a big victory. You’ve succeeded in getting digital PR and spreading your content marketing campaign. But then what? You can’t just look at a link or mention and consider it a win. You must measure and […]

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Is Your Content Marketing Working? Use These Metrics to Measure Success


When it comes to content marketing, you get what you measure. If you’re not measuring the right things, then you won’t see your successes. Without properly measuring results, you can’t know if your content marketing strategy is working. You can’t see your mistakes, and you can’t identify your opportunities. You can’t refine your approach based […]

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Why Content Marketing Is a Long-Term Strategy


We all know the phrase, “Good things come to those who wait.” And when it comes to content marketing, this idiom rings true. Content marketing can produce short-term results, but its true value is achieved over time. Content Marketing Takes Time to Produce Results It’s no surprise that marketers want to see results from their […]

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