/Agents

Agents that know marketing.

Research, ideas, content, coverage and reports, done deeper and faster from a chat. Built from 15 years of client work.

Hand over a jobWhy we built Fractl Agents

Tern Coffee is a dummy company. The result card is the real one from Fractl Agents.

Chatbots alone settle on generic answers.

Client work needs what a chatbot lacks: client data, our team’s methods, and checks at every step.

Built into Fractl Agents

All four arrive together: tools that follow our team’s methods, plus dozens of Plays, whole marketing jobs, written down as steps.

“There is no clever prompt that skips this work. There is only the work.”

Daniel Tynski, co-founder of FractlWhy we built Fractl Agents

Tern Coffee is a dummy company and the ideas are illustrations; the story comes from Daniel Tynski’s letter.

One request, two records.

Your team needs answers that fit the client, not advice that fits any site. Inside Fractl Agents, the same AI keeps working until the answer fits.

A chatbot on its own

  1. “Which pages on harborbikes.example should we fix first?”

  2. The chatbot answers with three tips:

    “Improve page speed.” “Add meta descriptions.” “Write more blog posts.”

  3. The chatbot stops there. The advice fits any site.

The same AI inside Fractl Agents

  1. The request

    “Which pages on harborbikes.example should we fix first?”

    Maya, on your team, asks.

  2. Knows the client

    Opens the Harbor Bikes profile and the client’s Google Search Console

    Harbor Bikes sells e-bikes in Seattle. Last spring’s audit is on file.

  3. A person answers

    Asks Maya one question: whole site or e-bikes only?

    Maya answers: the whole site.

  4. A person approves

    Maya approves a five-step plan

    Nothing ran before Maya approved the plan.

  5. Data a chatbot can’t reach

    Crawls 312 pages, then pulls rankings and backlinks

    Ranks for 1,206 keywords. Links from 214 sites. Speed tested on 40 page types.

  6. Our team’s way of working

    Runs our analysts’ audit steps on 58 key pages

    Fixes ranked by clicks. The commuter e-bike page leads with 1,840 clicks a month.

  7. Checks, round after round

    Checks 8 findings against the crawl, drops 2

    Broken links in the main menu. Dropped: the crawl found none.

  8. The deliverable

    One page to fix first, ready for your team’s review

    The Site Intelligence card for harborbikes.example. Fix first, highest return: harborbikes.example/e-bikes/commuter, 1,840 clicks a month, 3 open issues. SEO health 74 out of 100, AI-cited in 31% of AI answers, 312 pages with 58 read in depth, 6 areas flagged. Buttons to open the full report and download the findings, a client report and a summary.

Claude and Codex bring the same kind of model. The difference is who builds and keeps the tools, data and checks around the AI. Fractl Agents arrives with those built.

Harbor Bikes and Maya are made up. The records are drawn; the card is the real one from Fractl Agents.

What kind of work can Fractl Agents do?

Most marketing jobs need the right data first and something usable at the end. Each tile below is one built-in tool and what that tool returns, from a ranked list to a finished report.

Fractl Agents has 158 built-in tools drawing on more than 60 data sources and services. The tiles are the marketing tools; the other tools do supporting work inside those jobs.

See all 158 built-in toolsSee the kinds of marketing work, with example conversations

Tern Coffee, Harbor Bikes and Northwind HR are dummy companies. The result cards are the real ones from Fractl Agents.

What comes back

Questions this tool answers

    Plans first, then the work.

    Your team types a goal in plain words. Fractl Agents asks a question or two, then writes a step-by-step plan.

    Each step in the plan names the tool that will run the step. Nothing runs until a person on your team approves and locks the plan.

    Then Fractl Agents works through the steps, one by one.

    Harbor Bikes is a dummy company. The plan panel is the real one.

    Common marketing jobs, ready to run.

    A Play is a whole marketing job, written down as steps by our team. Fractl Agents has dozens of Plays.

    Fractl Agents loads a Play and sets up the first step for your client. Your team can write new Plays too.

    See how Plays work

    Real Plays from Fractl Agents, redrawn from the app. Weekly review roundup stands in for a Play your team writes.

    Finished work, ready for your client.

    A deliverable is the finished work your team hands a client or a colleague. Fractl Agents returns one at the end of each job that calls for one, in the right shape.

    A deliverable moves through these stages, as the job needs.

    • In the chatReady to open.
    • EditedBy your team, in Fractl Agents.
    • VersionedEvery version kept.
    • ReviewedThe client comments through a link, no login.
    • PublishedTo a site or social media, or saved as a PDF.

    An article’s path through the stages. Tern Coffee is a dummy company; Maya and Priya are made up. The canvas and the review page are redrawn from the app.

    Your team makes every important call.

    1Fractl Agents asks a question when a job is unclear.

    2Bigger jobs start as a written plan. Nothing runs until a person locks the plan.

    3Emails, messages and campaigns wait for a person to say yes.

    4Publishing and paid data runs wait for the same yes.

    5Clients review deliverables through a link. Your team makes the edits and publishes.

    Tern Coffee and Harbor Bikes are dummy companies. Every card is the real one from Fractl Agents.

    Each client, remembered on every job.

    What your team knows about a client is spread across email, Slack, Drive and call notes. Fractl Agents reads those sources and writes down what is true, one page per client.

    1Each client has a Knowledge page. A new client’s page starts empty.

    2Your team picks the sources: email threads, Slack mentions and Drive documents.

    3Fractl Agents reads them and drafts the client’s facts, each with a source.

    4Every fact gets a plain trust label. Two sources that disagree go to a person.

    5Anyone on the team can ask a question and see where the answer came from.

    6Every chat job for that client starts from these facts and the client’s voice.

    Tern Coffee is a dummy company. The workspace pages are redrawn from the app; the card in chat is the real one.

    One shared workspace for your team.

    Your team can find every piece of work later, filed by team, client and project. Everything Fractl Agents makes in chat lands in one workspace, open to colleagues who never write code.

    The team home lists every client. The picker at the top chooses the team, client, project and task on every page.

    Tern Coffee’s page lists every chat about the client: what got made, what each job cost, what is still running or scheduled.

    The Cockpit shows what to do next for Tern Coffee and where the client stands in each area of marketing.

    Fractl Agents keeps every file from Tern Coffee’s chats on one page, including datasets your team can ask questions about.

    A deliverable is work your team marked as finished. Tern Coffee sees a deliverable only after your team sends a review link.

    Team members lists everyone on the team. The owner invites colleagues by email or lets anyone with the team’s work email domain join.

    Priya accepts the invite and sees the same clients, conversations and deliverables. The whole team shares one bill.

    Tern Coffee, Harbor Bikes, Northwind HR, Juno Dental and Marlow are dummy companies with an invented team. The pages are redrawn from the workspace in the app.

    Your team adds experts in plain words.

    An expert is a helper your team describes once, with the knowledge, instructions and tools your team chooses. Fractl Agents then hands that expert the right requests in chat.

    A builder inside Fractl Agents asks a few questions, then drafts the expert for review. Once confirmed, the expert joins your team’s list of experts.

    Experts are one kind of addition. Each kind below starts from your team’s own description, in plain words.

    Marlow is a dummy company. The expert builder is redrawn from the app, with four more questions and five optional steps left out.

    Try our experiments with new AI.

    Small free tools we built in public, each one started by a question about a company. Most answer in a few minutes, on the same agent your team would use.

    See all twelve experiments

    Office hours with NickAsk Nick anything, live on camera.An AI video of our CEO answers in one shared room, with the product on screen while he talks.Join the room
    Brand bulletinA one-minute video news bulletin about your brand.The week's stories about any company, presented by Nick or by you from one photo, made in a minute or two.Make a bulletinWhere each batch spent its ideasPlain promptSecond batchIndustry survey report173AI against people, judged blind411Satirical stunt that reveals the AI06Live stunt that proves what it can do15Idea portfolioWhich campaign ideas does AI miss when you ask once?Paste a brief and get 80 ideas in two batches, sorted by the angle each one takes, in two to three minutes.Write ideas from a brief

    Hand over your next job.

    Your team gets the tools, data and checks we built for our own client work.

    Hand over a jobWhy we built Fractl Agents