Media lists, pitches, coverage and publishing.
A campaign pays off once the right people hear about the story. Coverage puts the story in front of new readers and earns links that lift your search rankings. Fractl Agents helps you find the right journalists, pitch each one and track what runs.
Who should we pitch the coffee-freshness study to?
| Journalist | Outlet | Recent piece | Fit |
|---|---|---|---|
| Rosa Chen | The Kitchen Report | Why your “fresh” coffee isn’t | |
| Daniel Okafor | Consumer Weekly | The subscription boxes worth keeping | |
| Asha Raman | Food Science Today | What happens to roasted beans in a week | |
| Tom Vale | Morning Brew podcast | Episode 212: coffee myths |
Media lists
A pitch lands with someone who already covers the story. For one name or a whole list, across press, podcasts and creators, Fractl Agents finds who that is.
Search recent news by topic to find who covers your story, read their latest pieces, and get a media list ranked by fit.
Find the reporters who covered studies like yours, with the pieces they wrote.
Find the podcasts, newsletters and creators who shape your niche, ranked by topical fit, with a downloads estimate for each show.
Match your client to the requests journalists post when they need a source, plus podcasts seeking guests, each with a suggested angle.
Build a dossier on any journalist before you write: beat, recent coverage, contact details with each email checked, and how to approach them.
Fill out a media list with titles, beats and work emails, remove duplicates against your team’s lists, and group the names by beat.
Who should we pitch the coffee-freshness study to?
For this question I’ll go with find the journalists. Other ways I could go:
- Find the journalistsWho covers this, with what they wroteChosen
- Podcasts and newslettersThat would run it
- Journalists who covered similar studiesAnd what they wrote
- Match us to source requestsReporters asking for experts
- A dossier on one journalistBefore you write
- Unlinked mentions and list articlesCoverage to claim, roundups to join
Some of the ways. Say the word and I’ll take another.
I’ll find who has covered coffee, food science and consumer studies this year, and read each one’s recent work against the study.
| Journalist | Outlet | Recent piece | Fit |
|---|---|---|---|
| Rosa Chen | The Kitchen Report | Why your “fresh” coffee isn’t | |
| Daniel Okafor | Consumer Weekly | The subscription boxes worth keeping | |
| Asha Raman | Food Science Today | What happens to roasted beans in a week | |
| Tom Vale | Morning Brew podcast | Episode 212: coffee myths | |
| Lena Fischer | Grocer News | Shelf life claims under scrutiny |
- Recent work
- “Why your ‘fresh’ coffee isn’t” (May) · “The supermarket coffee test” (March)
- Angles that fit
- Roast dates most bags don’t carry; how long the average subscription bag travels.
- How to pitch them
- Lead with the finding and the method; she quotes original data and ignores product news.
- Best asset to lead with
- The 62% figure with the sample size.
- Don’t
- Send a product sample first, or a general “coffee trends” pitch.
A media list for an example study on coffee freshness, with a dossier on one journalist.
Pitches
Journalists delete pitches that could have gone to anyone. Fractl Agents helps you write every one around what that person covers, follow-ups included.
Write a pitch to one journalist around their last few pieces, leading with the finding that fits their beat.
Draft a tailored pitch for every name on a media list from each person’s beat and recent work, and score every draft for quality.
Set up a campaign for a pitch, add the journalists, and score how well each one fits the pitch.
Write follow-ups for the people who haven’t replied, or export every draft as a CSV for your sending tool.
Get subject lines for a pitch, ranked by strength, and fact-check a draft your team wrote before the email goes out.
Send from your own connected Gmail and get a notification in Fractl Agents when someone replies.
Write the pitch for Rosa Chen.
For this question I’ll go with write the pitch. Other ways I could go:
- Write the pitchTailored to what she coversChosen
- Pitches for the whole listEach one tailored
- Follow-upsFor the ones who did not reply
- Review a pitch we wroteBefore it goes
- Export to sendA CSV for your sending tool
- Send from your own mailboxThrough a connected Gmail or Outlook
Some of the ways. Say the word and I’ll take another.
I’ll write it around her last three pieces and lead with the 62% finding.
Hi Rosa, your May piece on “fresh” coffee stopped short of one question: how old is a subscription bag by the time it arrives? We measured it.
Across 1,200 deliveries from 40 brands, 62% arrived more than three weeks after roasting, the point at which most aroma is gone. One in four bags carried no roast date at all.
Happy to share the full data and the method.
Ellie Hart, Tern Coffee
Sent from your Gmail at 9:12. I’ll watch the thread and tell you when she replies.
A pitch written around the journalist’s recent work, sent from your mailbox.
Coverage tracking
Your client will ask where the campaign landed. Fractl Agents can answer in one search, or watch for new coverage over the weeks after launch.
Trace everywhere a study was covered across news, blogs and podcasts, including syndicated copies and follow-on stories. Each piece shows whether the outlet linked to you, named you or only used the data.
Find the pages that name your brand without a link, confirm each has none, and draft a short link request to each site.
Turn everyone who covered the campaign into the first names on the next pitch list.
Find the best-of and roundup lists your brand should be on, graded by value and your chances of getting in, with the author’s contact.
Keep a dated log of new coverage in the weeks after launch.
Build a coverage report for the client, with every placement in a spreadsheet.
Where has the coffee-freshness study been covered?
For this question I’ll go with find the coverage. Other ways I could go:
- Find the coverageArticles that used the findings, linked or notChosen
- Unlinked mentionsCoverage that names you without a link
- List articles to get intoRoundups you are missing from
- Track it over timeA dated log of new coverage
- Who covered it, for the next pitchWarm contacts
- A coverage report for the clientNumbers and clips
Some of the ways. Say the word and I’ll take another.
I’ll search for the study’s findings and its name across news, blogs, podcasts and links.
| Outlet | Piece | Date | |
|---|---|---|---|
| The Kitchen Report | Why your “fresh” coffee isn’t (updated) | Sep 12 | Linked |
| Consumer Weekly | Subscription coffee: the freshness problem | Sep 14 | Linked |
| Morning Brew podcast | Episode 219 | Sep 15 | Mention |
| r/coffee | “Study says 62% of subscription bags…” | Sep 15 | Unlinked |
| Grocer News | Roast dates: the case for printing them | Sep 18 | Unlinked |
Eight pieces used the findings without a link. I drafted a two-line note for each, naming the passage that used the study. They are ready to send from your Gmail.
Coverage of the study, with link requests drafted for the unlinked pieces.
Publishing
A finished piece still has to reach your site and your feeds. One CMS draft or a batch of scheduled social posts: Fractl Agents prepares them and holds each for your approval.
Create a draft in your connected CMS with images and categories, and get a preview link to check before anything publishes.
Prepare social posts from an article for your connected LinkedIn, Reddit or Bluesky accounts, each waiting for your approval with a time set.
Rewrite one article for other channels, from a newsletter to a video script.
Pull your existing posts from the CMS into a table, up to 50 at a time, to review and update in bulk.
Prepare a batch of drafts and schedule them together, each approved before publishing.
Export the drafts and images as files for the next person or tool in your process.
Publish the article and post it on LinkedIn.
For this question I’ll go with draft it into the CMS and post it. Other ways I could go:
- Draft it into the CMS and post itA WordPress draft, then LinkedInChosen
- Just the CMS draftWith images and categories
- Social posts from the articlePrepared for approval
- Adapt it for other channelsNewsletter, thread, video script
- Export the filesTo the next person or tool
- A batch of draftsPrepared and scheduled together
Some of the ways. Say the word and I’ll take another.
I’ll create the WordPress draft with the images, then prepare the LinkedIn post for your approval.
A WordPress draft for review and a social post waiting for approval.
Hand over your next job.
Every job on this page started as a plain request in a chat. Yours can start with the next story you want covered.