Small public tools Fractl built to test new AI. Start with the first one, or jump to any of the twelve.
Nick answers in one shared room that everyone watches, with the real product on screen while he talks.
He greets you by name. Anything he makes for you lands in your inbox.
Join the roomExperiment 2: What AI believes
The Nick on screen is an AI video of Fractl's CEO, Nick Santillo.
What AI believes about Fractl
Fractl Agents asked the assistants. Here is the worst answer.
Mistral thinks Fractl sells domain names instead of helping brands grow through SEO, content, and digital PR.
Mistral said
It sells domain name registration and management services.
Fractl's own website
Fractl is an organic growth, SEO, content marketing, and digital PR agency.
7 wrong of 8 checkable claims · checked against frac.tl
Usually at least one. Five of the six sites shown here had an assistant get a plain fact wrong.
Type a website. Twenty-three AI assistants answer plain questions about the company with no web search, and Fractl Agents checks every answer against the company's own site.
About 25 seconds · Free · A card sized for LinkedIn
24.7%5,451 of 22,112 headlines from the last 7 days
8.5 seconds · 4 cents
A lit cell is a headline where the answer is yes
About 1 in 4 headlines from the last week frame their subject as a threat, danger or crisis.
Type any yes-or-no question. Fractl Agents answers your question for every headline from the last 3 hours, the last 7 days or monthly samples since 2020, while you watch.
Every headline · Seconds · A measurement of the news
| Question | DoorDash807 stories | Uber Eats504 stories | Grubhub147 stories |
|---|---|---|---|
| Does this story put the brand in a bad light? | 11% | 17% | 38% |
| Is this story about prices, fees, or what customers pay? | 7% | 14% | 43% |
| Is this story about workers, pay or labour conditions? | 2% | 8% | 29% |
| Is this story about a lawsuit, a regulator, a fine or a new law? | 4% | 8% | 39% |
| Is this story about a launch, a partnership or a new feature? | 29% | 58% | 25% |
| Is this story about the stock or earnings? | 48% | 7% | 12% |
| Does this story put the brand in a good light? | 65% | 74% | 52% |
Grubhub's stories are about a lawsuit, a regulator or a fine 39% of the time. DoorDash's, 4%.
Name a brand and up to three rivals. Fractl Agents reads the last 90 days of news about each and answers every question for every story.
Add a question and every story is read again in about two seconds
/Try one tooltry.frac.tlIdea Stress Test
Most AI blog ideas are already written. Paste up to ten and find out which of yours are taken, which every assistant suggests, and which are still yours.
Ask me anything about Fractl Agents while this runs. The full report goes to your inbox.
Pick one tool and give the tool real work. The full report arrives by email.
A preview agent answers your questions about Fractl Agents while the tool runs.
Four tools · 2 to 40 minutes · Report by email
/Answer gapshome solar battery storageDone in 2:13. Fractl Agents judged 100 questions and read or classified 92% of their top-ten results. 30 are gaps, losing 3,500 searches a month.
| Question | Searches a month | Top results that answer it | Searches lost |
|---|---|---|---|
| how much is tesla powerwall | 590 | 2 of 7 | 421 |
| how much are solar batteries | 390 | 1 of 7 | 334 |
| is tesla powerwall 3 qualified for safe harbor | 260 | 0 of 8 | 260 |
| how much does a solar battery cost | 210 | 1 of 7 | 180 |
| how to calculate solar panel battery and inverter | 170 | 0 of 7 | 170 |
| how many tesla powerwalls do i need | 210 | 2 of 8 | 158 |
and 24 more gaps below, each with its ten results and the verdict on every one.
"Is Tesla Powerwall 3 qualified for safe harbor" is searched 260 times a month. None of the top eight results answers it.
Type a topic. Fractl Agents finds the questions people search about it, with how many times a month each is searched, reads the top ten Google results for every question, and a decision model marks each result: answers it, partly, or not. A question whose top results do not answer it is a page worth writing.
About 100 questions · 3 to 6 minutes · Gaps appear as they are found
/Podcast mentionsLiquid DeathDone in 0:05. 138 episodes on 110 shows said Liquid Death in the last 90 days: 224 passages, 15 of them sponsor reads.
| Show | Day | What was said | Kind |
|---|---|---|---|
| Todd N Tyler Radio Empire | Oct 2 | "Andy, what is your title at Liquid Death? Vice President of Creative. And, Dan, what is your title? At Liquid Death. Oh, Vice President of Marketing." | organic |
| The Canadian Gothic | Oct 2 | "The brand is Feastables, but also Liquid Death. I told you that this may have a bit of a Halloween theme." | organic |
| Bellied Up | Oct 1 | "There's a certain liquid death flavor that I like and they didn't have it. So I just started kept asking the manager when they were going to get it in." | organic |
| Todd N Tyler Radio Empire | Oct 1 | "It was a hand holding a can of liquid death that was chopped off. And so we went to Martha's spot in Bedford and we showed how she makes them." | organic |
| One Life One Chance with Toby Morse | Sep 14 | "um you can go liquid death dot com slash o lc and get free shipping on any of their merchandise that they make." | sponsor read |
and 219 more passages below, grouped by show, each with the minute it is said and the audio.
138 podcast episodes said "Liquid Death" in 90 days. Only 15 of the 224 passages were sponsor reads.
Type a brand or product name. Fractl Agents searches the transcripts of podcast episodes from the last 90 days for that exact name and shows every passage where someone says it: the show, the episode, the date, the minute and the audio. A decision model leaves out the passages where the name is just an ordinary word and marks which ones are sponsor reads.
Last 90 days · About ten seconds · Grouped by show, with the audio
/Site gapsenergysage.com · home solar battery storageDone in 1:22. Fractl Agents read 508 pages on energysage.com against 100 questions people search about home solar battery storage. The site answers 69, partly answers 23, and does not answer 8 that are searched 5,210 times a month.
| Question | Searches a month | Nearest page (does not answer) |
|---|---|---|
| what is bess | 2,400 | a news article on a Department of Energy report |
| what does bess mean | 1,300 | a commercial installer profile |
| what is a bess | 720 | Your Guide to Home Batteries in 2026 |
| how long do batteries last in storage | 320 | How Long Do Solar Batteries Last? |
| is tesla powerwall 3 qualified for safe harbor | 260 | an Enphase IQ Battery 10C review |
and 3 more, then the 23 questions the site answers only partly, each with the closest page and the one thing it leaves out.
"What is BESS" is searched 2,400 times a month. A site with 32,970 pages about home batteries has none that answers it.
Type your website and what it is about. Fractl Agents finds the questions people search about that topic, with how many times a month each is searched, reads up to 500 pages of your site, and a decision model checks every question against your pages: answered, answered partly, or not answered. The questions you do not answer are the pages to write; the partly answered ones come with the closest page and the one thing it leaves out.
About 100 questions · Up to 500 of your pages · 1 to 3 minutes
/Ask the Commentsis the Oura ring worth itDone in 0:54. Fractl Agents read 1,800 comments from 28 threads about "is the Oura ring worth it". 78% were about the question.
The answer. Whether the Oura ring is worth it depends primarily on what you want to track and your financial situation. Most commenters agree it excels at sleep tracking and cycle tracking for women. However, many say it is not worth the combined cost of the device ($300-400) plus the monthly subscription ($6) unless you will actually use the data to make changes, and several note that activity tracking is poor compared to smartwatches.
| Comment | Where |
|---|---|
| "Yes it's worth it !!!! Oura is the most polished user interface and ahead of its time for wearable rings. The cons are that there's a monthly subscription cost" | r/ouraring · 38 points |
| "It might not be perfect but I got pregnant twice with oura's cycle tracking and when I went for my first ultrasound both pregnancies the dating (ie date of conception) was spot on with my oura estimated ovulation date." | r/ouraring · 195 points |
| "Its been a great sleep tracker. The other metrics are fun, too. It's awful at tracking exercise for some reason. Sleep features I would say are the main thing to get the ring for." | r/ouraring · 19 points |
| "The sad truth is I'd say no. If I could go back, I wouldn't buy it or pay for the membership." | r/ouraring · 2 points |
then the themes with how many comments back each, the tone split, and every thread with its comments.
1,800 Reddit comments about the Oura ring, read in 54 seconds. The verdict: great for sleep and cycle tracking, poor for workouts, and the subscription is the sticking point.
Type a question or a product. Fractl Agents finds the Reddit threads about it, reads hundreds to a couple of thousand comments in under a minute, and writes the answer with the comments quoted word for word, the themes with how many comments back each, and the tone. Every thread and comment is there to read.
Hundreds to a couple of thousand comments · About a minute · Quotes checked against the comments
/Brand bulletinNotion · presented by NickDone in 0:56. Six shots in two places, direction "Paper Garden Morning", four stories from the last 24 hours with the outlet named on screen, and a sources card at the end.
Stories from einpresswire.com, forkast.news, dev.to and hackernoon.com. The piece passed its own air check before it was shown.
A 53-second bulletin on Notion's day, presented by Nick in two locations, cut from six generated shots, made in 56 seconds.
Type a brand. Fractl Agents reads the day's headlines about it, a director proposes two directions for the piece (the place, the light, the music) and makes the first, and six shots are generated, voiced and cut into a bulletin with each outlet named on screen and a sources card at the end. You watch it get made, and can have it made in the other direction after. Nick presents, or you do, from one photo. Download the video or the vertical cut, or keep the link.
About a minute of video · Six shots · One to two minutes · Nick presents, or you from one photo
/Voice checkfrac.tl · 25 postsChatGPT can't write like Fractl on its own. Handed our style, ChatGPT gets closer.
Fractl Agents gave an AI judge 22 of our posts to learn from, then showed the judge three more beside ChatGPT's version of each. The judge picked ours 6 of 6 times, never less than 78% sure. Handed a written description of our style, the kind of brand-voice profile most AI writing tools use, ChatGPT got closer: the judge still picked ours 5 of 6 times.
What makes us sound like us. We write in a direct, first-person voice, saying "we" and speaking straight to our readers. We ask our readers questions and address them as "you", conversational and a little informal. We break content up with headline-style subheads and bold labels, and we let small typos and slightly rough phrasing stand. ChatGPT's versions smooth out the phrasing, describe our work in the third person, and add neat takeaway lines like "In other words".
Then the evidence, folded: each of the three posts beside both ChatGPT versions, with the judge's reason under each.
A judge that has read a company's blog spots ChatGPT's version of a post 94 times in 100, even when ChatGPT is handed a description of that company's style.
Type your website. Fractl Agents reads your blog posts, keeps three of them aside, and has ChatGPT write those three again from a brief of what each one says: once cold, the way most people prompt, and once with a description of your writing added, the way most AI writing tools work. A judge that has read your other posts then sees your post beside ChatGPT's and says which one you wrote. You get the verdict in plain words, what the judge kept noticing about your writing, and the three posts beside both ChatGPT versions. The numbers behind the page: on eight company blogs and 1,161 pairs, the judge told the real post from ChatGPT's 99 times in 100, 94 times in 100 when ChatGPT had the style description, and told a company from a rival in the same field 93 times in 100.
Up to 25 of your posts · Three written again · Twelve judgements · One to two minutes
/Idea portfoliobrief: Fractl AgentsThe second batch reached 2 angles the plain prompt never tried.
Done in 2:20. Claude wrote 40 ideas from the brief, the way most people ask. A second batch wrote 40 more from another model's starting points. 72 ideas after repeats were merged, sorted into 12 angles.
| Angle | Plain prompt | Second batch |
|---|---|---|
| Industry survey report | 17 | 3 |
| AI against people, judged blind | 4 | 11 |
| Study of how content decays | 5 | 5 |
| Satirical stunt that reveals the AI | 0 | 6 |
| Live stunt that proves what the AI can do | 1 | 5 |
| Report cards for real brands | 0 | 2 |
and six more angles, then examples of the difference, the 22 ideas a model would pitch, and all 72 as a spreadsheet.
Asked once, Claude put 17 of its 40 ideas into one angle, the industry survey. The second batch put 6 into a stunt the first prompt never tried.
Paste your brief. Fractl Agents asks Claude for forty ideas, the way most people would. At the same time a second model, DeepSeek, writes forty one-line starting points, and Claude turns each into an idea for your brief. Repeats are merged, every idea is rewritten into the same short shape, and every idea is sorted by its angle, the move it makes to get attention. You see where each batch spent its ideas, examples of the difference, the ideas a model would pitch, and every idea in a spreadsheet.
80 ideas in two batches · Two to three minutes · Two runs a day
The same agent produces research, content and reports for marketing teams every day.
