Research your customers, competitors, topics and prospects.
Your ideas and pitches are only as good as the research underneath them. Thin research gets you the generic idea, or the claim nobody can source. Fractl Agents helps you go deeper, wider and faster on every kind of research a campaign needs.
What do customers say about coffee subscriptions, ours and our rivals’?
The loudest complaint across the market is not taste but timing: beans arrive either stale or all at once.
“I don’t need more coffee, I need it to show up the week I actually run out.” — subscriber review, subscription comparison thread
Customer research
Campaigns land when you know your customers: what they want, what annoys them, how they say it. Fractl Agents helps you find that out, whether the answer sits in reviews or needs a survey of your own.
Read thousands of reviews across your whole market, yours and your rivals’, and get back the themes, how often each comes up, and the quotes behind them.
Pull what people say on Reddit and forums, where nobody is talking to a brand, sorted by what they want and what annoys them.
Feed in interview and call recordings and get transcripts back with the quotes that matter pulled out and tagged.
Gather the questions people actually ask, from search data and public discussion, grouped by intent and ranked by how often they come up.
Map where your audience already spends attention: the podcasts, sites, newsletters and communities, and how big each one is.
Design a survey, build it in your connected SurveyMonkey account, and get the responses analyzed into findings, with the charts to draw and a report.
What do customers say about coffee subscriptions, ours and our rivals’?
For this question I’ll go with reviews across the whole market. Other ways I could go:
- Reviews across the whole marketOurs and our rivals’, side by sideChosen
- Public discussionsWhat people say on Reddit and forums
- Our own Google reviewsPraise, complaints and themes
- Interview and call recordingsTranscribed, with the quotes pulled out
- The questions people askFrom search and public discussions, grouped
- What our audience reads and followsPodcasts, sites, newsletters, communities
Some of the ways. Say the word and I’ll take another.
Whole-market reviews it is. I’ll use Market Voice.
- Tern Coffeeyour company
- Northbean2,300 reviews found
- Daily Roast1,100 reviews found
- Cupline140 reviews found
The loudest complaint across the market is not taste but timing: beans arrive either stale or all at once.
“I don’t need more coffee, I need it to show up the week I actually run out.” — subscriber review, subscription comparison thread
A study of reviews across the coffee market, from the question to the report beside the chat.
Competitor research
Positioning only works when you know where you stand. Everything a competitor does in public, from the searches they win to what their founders post, is something Fractl Agents can watch, for one rival or the whole field.
Compare you with any competitor on live data: the searches each wins, the ads each is running right now, the headline claim on each homepage.
Pull a competitor’s ads from the Facebook, Google and LinkedIn ad libraries and see what they’re testing.
Watch competitors on a schedule and get told when pricing, launches or hiring change.
Map who links to them from the backlink indexes, and how strong each of those links is.
Track what their founders and teams post on LinkedIn, summarized into a brief you can read in a minute.
Find the creators and podcasts they’ve worked with, and which ones fit you.
Compare us with Northbean and Daily Roast.
For this question I’ll go with side by side: search, ads and websites. Other ways I could go:
- Side by side: search, ads and websitesOne comparison tableChosen
- Just their adsWhat each competitor is running now
- Watch them for changesPricing, launches and hiring, on a schedule
- Their links and authorityWho links to them, and how strong those links are
- What their people post on LinkedInA brief on their founders’ and team’s activity
- Creators and podcasts they work withAnd which ones could work with you
Some of the ways. Say the word and I’ll take another.
Side by side it is: search data, running ads and each company’s own website.
| Tern Coffee | Northbean | Daily Roast | |
|---|---|---|---|
| Searches won | 120 | 1,900 | 760 |
| Ads running now | 2 | 31 | 14 |
| Homepage promise | “Small-batch coffee” | “Coffee, simplified” | “Never run out” |
| Roast date on the bag | ✓ Yes | Not mentioned | Not mentioned |
A side-by-side comparison of Tern Coffee and two competitors.
Topic research
Every claim you publish needs a source an editor can check. From a one-line fact to a full report on public data or your own files, Fractl Agents brings the answer back with the sources attached.
Get a quick answer with a source when a short lookup is enough.
Get a full report built from studies, datasets, interviews and discussions, every claim tied to a source you can click open.
Pull public data and statistics as series, charted and compared, ready for a piece or a deck.
Hand over a set of pages, or take the top results for a query, and get them read, compared and summarized.
Transcribe podcasts, interviews and videos in bulk and pull out the quotes on your topic.
Ask follow-up questions of research you’ve already saved, and get answers that cite the saved work.
How fast does roasted coffee go stale? I need sources.
For this question I’ll go with a full report with sources. Other ways I could go:
- A full report with sourcesStudies, data, expert interviews, discussionsChosen
- A quick answer with a sourceWhen a short lookup is enough
- Public data and statisticsSeries you can chart and compare
- Read a set of pages and compare themThe top results, or pages you choose
- Transcribe recordings and pull quotesPodcasts, interviews, videos
- Ask the research we already savedFollow-up questions on earlier work
Some of the ways. Say the word and I’ll take another.
A full report it is: studies, data, expert interviews and discussions.
The short answer
Aroma compounds fall by half within three weeks of roasting. Most subscription coffee reaches the customer after that point.
- Aroma loss in roasted coffee during storagefood-chemistry journal · study
- Your order export, 18,400 ordersdataset · median delivery 19 days after roast
- “Past a month, you’re drinking the packaging.”podcast interview · a roaster with 20 years in the trade
- 20 more
A report on how fast coffee goes stale, with every source listed.
Prospect research
Outreach goes nowhere with the wrong person. Fractl Agents helps you find the right person at each company, and enough about them to make the call count, one account or a whole list.
Find the right person by role at every company on a list, hundreds of rows at a time.
Enrich each row with size, industry, funding and technology from company data providers.
Check an existing contact list against current records and flag who has changed jobs.
Find work emails for the people on the list, each marked valid, catch-all or unknown.
Get a briefing on one account before a call: recent news, what they publish, who’s who.
Draft a short intro for each person, ready to edit.
Who should we talk to at each of these 40 companies?
For this question I’ll go with find a person by role at each company. Other ways I could go:
- Find a person by role at each companyThe office manager, from the listChosen
- Add company details to each rowSize, industry, funding, technology
- Check that people are still thereAgainst an existing contact list
- Find work emailsFor the people on the list
- A briefing on one accountBefore a call
- Draft a short intro for each personUsing what the research found
Some of the ways. Say the word and I’ll take another.
I’ll open the list as a table and run Find person by role on every row.
| Company | Website |
|---|---|
| Northwind HR | northwindhr.example |
| Finch Solar | finchsolar.example |
| Juno Dental | junodental.example |
| Harbor Bikes | harborbikes.example |
Done. 38 of the 40 companies have a named office manager.
A list of 40 companies, with the person to talk to found at 38 of them.
Hand over your next job.
Every job on this page started as a plain question in the chat. Yours can start with whatever question sits behind your next campaign, pitch or client meeting.