Every built-in tool in Fractl Agents.

Your marketing work needs the right data first and something usable at the end. In chat, Fractl Agents picks the tools each job needs. All 158 are listed here, with what each tool returns. Tools that do parts of one job sit together.

SEO, GEO and content strategy

Tools for AI visibility, content planning, refresh work, SEO research, and technical search diagnostics.

  • AI citations 2 toolsFind the pages AI assistants cite in your space and how to get onto them, then rewrite your own titles and descriptions to win the citation.
    • AI Citation TargetsFind where to get cited so AI assistants recommend you. For a brand domain, it sweeps the real questions buyers ask AI across 5 engines, finds the pages each one cites, and ranks the placements you can realistically get featured on — by impact, with the competitor gap and how to get on each.

      As buyers shift from Googling to asking ChatGPT, Perplexity, and Google's AI 'what's the best [category]', the AI names a few companies and cites a handful of sources — and getting into those answers is the new version of ranking #1. This tool finds the real questions buyers ask AI about your space, looks at exactly which pages each of the 5 leading AI engines cites when it answers, and maps the specific places you can realistically get featured. It ranks every gettable placement by two grounded metrics — AI Impressions (estimated monthly AI searches whose answer would cite you) and Reach (the page's own audience) — flags where competitors are cited and you're not, and gives an actionable way to get on each one.

      What the tool does

      • Generates the real, demand-weighted questions buyers ask AI about your category (from your own ranking topics).
      • Sweeps 5 AI engines — Perplexity, Google AI Overviews, Google AI Mode, ChatGPT, Gemini — to see which pages each cites.
      • Classifies whether you could realistically get featured on each cited page (directory, roundup, forum, editorial).
      • Ranks the gettable placements by AI Impressions and Reach, with an authority score and an organic 'double-dip' flag.
      • Finds the competitor gap — the questions where a rival is cited and you're not.
      • Tells you how to get on each target (pitch the author, claim a profile, participate in a thread, make a video).

      What you give the tool

      • Your brand domain
      • Optional: competitor domains (unlocks the competitor-gap analysis)
      • Optional: depth — standard / deep / ultra-deep

      What comes back

      • Client Report — ranked placement targets with how-to-get-on-each, the competitor gap, and per-engine standing
      • Analyst Report with the full target table + copy-ready outreach handoffs
      • Targets CSV + structured analysis (for follow-up work)

      Good for questions like

      • Where do we need to get cited so AI recommends us?
      • Which sources does AI cite for our category, and which can we get into?
      • Where are competitors cited in AI answers and we're not?
      • How do we start showing up in ChatGPT / Perplexity / Google AI answers?

      Another tool fits better for

      • Measuring whether AI currently mentions you (use the AI Visibility Check)
      • Whether AI understands a specific page (use the AI Comprehension Check)
      • Generating or rewriting content
      • One keyword's search volume
    • AI Citation OptimizerRewrite a page's titles and meta descriptions to win AI-answer citations, based on what's actually getting cited.

      AI assistants (ChatGPT, Google AI Overviews, Perplexity) choose which pages to cite partly from titles and meta descriptions. This tool studies the live citation winners and SERP candidates for your target queries, then recommends specific title/meta rewrites for your page — or query-level guidance if you don't supply a page. Companion to AI Citation Targets: Targets finds where to get cited; this rewrites your own pages to win the citation.

      What the tool does

      • Analyzes live AI-answer citation winners and Google/AIO candidate sets for the target queries.
      • Compares your page's title and meta description against the patterns that actually get cited.
      • Returns row-level title and meta-description rewrite recommendations.
      • Gives query-level guidance when no specific page is supplied.
      • Produces a plain-language report explaining each recommendation.

      What you give the tool

      • Target query or queries
      • A page URL to optimize (optional — query-level guidance if omitted)
      • Brand or domain context

      What comes back

      • Row-level title and meta-description rewrite recommendations
      • A plain-language optimization report
      • Citation-winner evidence behind the advice

      Good for questions like

      • How do I get my page cited by ChatGPT or AI Overviews?
      • Rewrite my titles and meta to win AI citations
      • Competitors get cited and we don't — what do we change?

      Another tool fits better for

      • Finding where to get cited (use AI Citation Targets)
      • Measuring current AI mentions (use AI Visibility Check)
      • Traditional keyword rank tracking
      • Writing body content or articles
  • AI Comprehension CheckWhen AI is the first reader of your content, does it understand you? Runs a page through a panel of leading frontier AI models and measures how clearly they grasp who you are, whether your claims survive the read, and what message gets through.

    AI models increasingly read your pages before any human does — summarizing you, answering questions about you, and forming an impression. This tool makes that impression measurable. It shows the page to a panel of leading frontier models and scores how well they understand it: who/what they think you are, whether your specific claims survive intact, what message survives compression, how the read matches your intended positioning, and what the models already 'remember' about the brand versus what the page actually says. Every score is self-teaching and comes with the exact misreads and a ranked, fix-each list.

    What the tool does

    • Reads the page through a panel of leading frontier AI models and compares what each one understood.
    • Measures Identity Clarity from how far the models' reads diverge — high means they agree on who you are.
    • Double-judges Fact Accuracy: which of the page's claims survived the read, which were distorted, dropped, or invented.
    • Tests Message Survival — what core message still gets through when the page is compressed.
    • Checks what the models already remember about the brand against the page's own claims (AI Memory Match).
    • In bulk, ranks up to 10 URLs weakest-understood first, so you know which pages to fix.

    What you give the tool

    • A page URL, pasted content, or an uploaded document
    • Or a list of URLs (up to 10) for bulk
    • Optional: your intended positioning (what you actually are / who you serve)

    What comes back

    • Client Report with self-teaching scores and the specific misreads
    • Analyst Report + model-matrix / claims-verdict / prior-knowledge CSVs
    • Bulk: ranked Leaderboard Report + Scorecard CSV
    • Structured analysis (for follow-up work)

    Good for questions like

    • When AI reads this page, does it understand what we do?
    • What do the leading AI models think this brand is?
    • Where do AI models misread us / drop our claims?
    • Rank our key pages by how clearly AI understands each

    Another tool fits better for

    • Whether AI assistants mention or recommend a brand (use the AI Visibility Check)
    • Generating or rewriting content
    • Human-readability or SEO scoring
    • One keyword's search volume
  • AI Search X-RayX-rays how AI engines answer one question: the hidden web searches they actually run, and which pages win their citations.

    Ask the AI engines (ChatGPT, Gemini, Claude, Perplexity, Google's AI) the same question repeatedly and capture what happens under the hood: the query map shows the hidden searches each engine ran (what to rank for, which list pages to be on, which brands get pre-selected by name), and the citation analysis compares the pages the engines cited against the pages they saw and skipped, with statistical backing and a concrete pitch-target list.

    What the tool does

    • Captures the hidden searches each AI engine runs for a seed question, across repeated runs.
    • Classifies the observed queries (question variants, list/review hunts, brand lookups) and ranks cross-engine targets.
    • Watches for a brand name inside the engines' own searches (the brand shortlist).
    • Compares cited vs seen-and-skipped pages per engine with statistical tiers (backed / suggestive / no evidence).
    • Produces a pitch list of the third-party pages already winning citations for the question.

    What you give the tool

    • The question to X-ray (the exact thing a buyer would ask an AI engine).
    • Optional: a brand to watch, analysis mode, and depth — chosen on the run card.

    What comes back

    • A hidden-searches query-map report (markdown).
    • A cited-vs-skipped citation analysis report with statistics and a pitch-target list (markdown).
    • A machine-readable library of every observed query, URL set, and scored page.

    Good for questions like

    • What does ChatGPT actually search when someone asks about our category?
    • Why do AI answers cite competitors' pages and not ours for this question?
    • Which pages should we pitch to inherit AI citations for this query?
    • Is our brand inside the searches the engines run before they answer?

    Another tool fits better for

    • Brand-wide AI visibility scoring across many prompts (use AI Visibility Check).
    • Ranking citation-target pages across a whole domain (use AI Citation Targets).
    • Scoring one page's machine readability (use AI Comprehension Check).
  • AI Visibility CheckMeasures brand visibility in AI answers and compares saved AI observations with search share of voice.

    Measure brand mentions and citations in AI answers. Compare a saved AI visibility run with current search results for a fixed query set, retaining each source and observation date.

    What the tool does

    • Measure mentions, recommendations and citations across AI answer surfaces
    • Compare your brand with competitors and identify frequently cited sources
    • Compare current search results with a saved AI run using a fixed query set
    • Retain observation dates and query-level evidence for the comparison

    What you give the tool

    • AI check: your brand name and website domain(s), plus a category and buyer questions
    • Search comparison only: a saved AI run plus explicit brand and competitor website domains; defaults to that run's questions, up to 150
    • Optional search location and device settings for the comparison

    What comes back

    • AI visibility reports with mentions, recommendations and citations
    • Search and AI share-of-voice comparison with a channel gap metric
    • Query-level ranks, AI observations, sources and timestamps
    • Comparison table with downloadable CSV and JSON
    • Source gaps and files for follow-up work

    Good for questions like

    • How visible are we in AI answers?
    • Compare our search share of voice with our saved AI run
    • Which sources do AI tools cite for our category?

    Another tool fits better for

    • Continuous traditional search rank tracking
    • AI referral traffic in GA4 or server logs
    • One-off questions like what ChatGPT says about a topic
    • Technical crawl/indexation audits
  • AI-sounding writing 2 toolsFind which pages read as AI-written, on your site or a competitor's, and rewrite them to read as human without changing the facts.
    • AI Content DetectorFind out which pages read as AI-written — across your own site or a competitor's — so you know what to rewrite. Catches AI content from every current model, and is built to never falsely accuse genuine human writing.

      AI-written content is everywhere now, and search engines increasingly weigh how human a page reads. This tool screens content for AI authorship four ways: paste a piece of text for an instant check, hand it a list of URLs, upload a CSV/XLSX of URLs (it finds the link column for you), or just give it a domain — it pulls that site's top pages by search traffic (optionally just one section, like /blog/) and screens those. For each page it returns a clear, calibrated verdict — likely AI, likely human, or uncertain — and ranks the most-AI-looking pages first, so you get an instant rewrite list. It's validated to catch AI articles from every current major model (including ones it has never seen) at near-perfect rates, while almost never flagging real human writing as AI — and when it isn't sure, it says 'uncertain' rather than make a false accusation. Scoring runs locally at no per-check cost.

      What the tool does

      • Checks a pasted piece of text and says whether it reads as AI-written or human.
      • Screens a list of URLs, an uploaded CSV/XLSX of URLs, or a whole domain's top pages.
      • For a domain, pulls its top pages by search traffic and can filter to one section (e.g. only /blog/).
      • Returns a calibrated verdict per page — likely AI, likely human, or uncertain (it abstains rather than falsely accuse).
      • Ranks pages most-AI-first into a prioritized rewrite list, with the share that reads as AI.
      • Catches AI content from every current major model, including generators it was never trained on.
      • Flags thin or junky page extractions instead of guessing on them.

      What you give the tool

      • Pasted text, or
      • A list of page URLs, or
      • An uploaded CSV/XLSX containing URLs (column auto-detected), or
      • A domain — with optional URL filter (e.g. /blog/) and how many top pages to screen

      What comes back

      • A clear verdict per item with an AI-likelihood score
      • A ranked list of the most-AI pages (rewrite targets)
      • A summary of how much of the set reads as AI

      Good for questions like

      • Is this article AI-written or human?
      • How much of our (or a competitor's) site reads as AI?
      • Which of our pages should we rewrite by hand?
      • Bulk-screen a batch of pages cheaply before a content refresh

      Another tool fits better for

      • A courtroom-grade verdict — it's a screen, not proof
      • Content deliberately rewritten to evade detection
      • Very short snippets (it needs a real paragraph or more)
      • Checking whether AI assistants mention a brand (use the AI Visibility Check)
    • AI HumanizerRewrite AI-sounding content so it reads as genuinely human — without changing any of the facts. The companion to the AI Content Detector: find the pages that read as AI, then fix them.

      AI drafts tend to read like AI — the same even cadence, the same tidy phrasing — and both readers and search engines increasingly notice. This tool rewrites that content so it reads like a person wrote it, while carefully preserving every fact, figure, name, and link. Hand it a pasted passage, an uploaded draft, or a list of URLs (often the pages the AI Content Detector flagged), and it rewrites each one, then checks its own work two ways: it scores the result against a real AI-detector to confirm it now reads human, and it verifies — fact by fact — that nothing was dropped, changed, or invented, automatically repairing any drift. It preserves your structure (headings, lists, links) by rewriting only the prose around them, and you can lock specific terms, stats, or URLs so they're never touched. Crucially, it's honest: it reports the actual before-and-after AI-probability rather than promising the impossible, and when a piece can't be both humanized and kept faithful, it tells you instead of handing back something broken.

      What the tool does

      • Rewrites AI-sounding text so it reads human while preserving meaning, facts, and structure.
      • Works on a pasted passage, an uploaded document, or a batch of URLs to rewrite.
      • Checks every rewrite against a real AI-detector and reports the before→after AI-probability.
      • Verifies the facts survived — fact by fact — and auto-repairs anything dropped or changed.
      • Preserves headings, lists, and links by rewriting only the prose around them.
      • Lets you lock specific terms, figures, or URLs so they're never altered.
      • Declines honestly when a piece can't be both humanized and kept faithful — no broken rewrites.

      What you give the tool

      • A pasted passage of text, or
      • An uploaded text/markdown document, or
      • A list of page URLs to fetch and rewrite (e.g. the detector's rewrite targets)
      • Optional: how aggressively to rewrite, and any must-keep terms/figures/links

      What comes back

      • The rewritten, human-reading text (copy-ready)
      • The actual AI-probability before vs. after, per piece
      • A faithfulness check confirming the facts were preserved
      • For a batch: a report plus a scorecard with every rewrite and its scores

      Good for questions like

      • Make this read human without changing the facts
      • Rewrite the blog pages the detector flagged as AI
      • Humanize an AI first draft before it goes live
      • Refresh a batch of AI-written pages on a client site

      Another tool fits better for

      • Writing brand-new content from scratch (it rewrites existing text, it doesn't invent facts)
      • Guaranteeing evasion on very short or heavily-templated copy
      • Checking whether content is AI in the first place (use the AI Content Detector)
      • Passing off content in contexts where rewriting to evade detection isn't allowed
  • Brand Corpus FootprintWhat does a brand look like inside LLM training data?
  • Content Intelligence WorkflowBuilds content briefs and audits, compares scores, maps internal links, and exports claims with evidence.

    Build or audit content against search intent and source evidence. Reuse saved research to compare revisions, map entities to internal pages, or export claims and their support.

    What the tool does

    • Research intent, competing pages, sources and evidence needs
    • Build briefs, audit content and plan refreshes
    • Compare revisions using one saved research baseline
    • Map relevant entities to available internal pages
    • Export claims with supporting passages and citation status

    What you give the tool

    • A topic, query, URL or draft for a new brief or audit
    • Saved Content Intelligence research for a score comparison, entity links or claim export
    • For score comparison: both before and after drafts; for entity links: a draft, page URL and saved crawl CSV
    • Optional audience context, source files and research depth

    What comes back

    • A content brief, audit or refresh plan
    • Before-and-after content scores against one research baseline
    • An entity-to-internal-page mapping table
    • Claims with supporting evidence and citation status
    • Downloadable tables, CSV and JSON for the comparison and export operations

    Good for questions like

    • Build a brief or audit this page
    • Compare this revision against our saved research
    • Map internal links and export claims with evidence

    Another tool fits better for

    • One quick web lookup
    • Raw SERP export only
    • Simple keyword volume only
    • Broad topic discovery before a topic is chosen
  • Content Refresh AuditAudits existing content and turns it into a prioritized refresh roadmap.

    This is for deciding which pages should be updated, expanded, consolidated, internally linked, validated with first-party data, pruned, redirected, or handed into deeper content planning.

    What the tool does

    • Builds a collection plan for the data needed before an audit.
    • Audits an existing domain, blog, URL set, or uploaded content inventory.
    • Scores pages based on refresh opportunity and likely value.
    • Prioritizes which pages should be updated first.
    • Flags content quality issues, strategic gaps, E-E-A-T concerns, and YMYL-sensitive areas.
    • Identifies first-party data needs from GSC, GA4, CMS exports, crawl data, or SEO tools.
    • Surfaces internal-link opportunities and separates public-data caveats from private-data caveats.
    • Can prepare selected pages as handoff targets for Content Intelligence and queue bounded page plans.

    What you give the tool

    • Domain or blog section
    • URL list
    • Crawl export
    • CMS/content inventory
    • GSC or GA4 data
    • Exports from your SEO tools, search results or Content Scout

    What comes back

    • Client-facing refresh report
    • Priority matrix
    • Structured audit JSON
    • Export ZIP
    • Refresh candidates
    • Content Intelligence handoff targets
    • Internal-link recommendations
    • Caveats and data-quality notes

    Good for questions like

    • Which pages should we refresh first?
    • Audit this blog and give us a refresh roadmap
    • What should we consolidate or prune?
    • Where do we need stronger evidence or internal links?

    Another tool fits better for

    • Creating one new brief from a single approved topic
    • Broad new topic discovery
    • Raw crawling only
    • Technical SEO diagnosis like indexation or rendering
  • Content ScoutFinds and prioritizes new SEO and AI-search content opportunities.

    This tool starts upstream of content briefs. It helps the team decide what to write about by building a topic portfolio from seeds, competitors, category context, and opportunity scoring.

    What the tool does

    • Expands seed topics into a larger keyword and topic universe.
    • Clusters related opportunities into content themes and pillars.
    • Scores opportunities by search demand, content gap, ICP fit, first-party advantage, and competitive context.
    • Can optionally use Reddit pain signals and audience language for deeper runs.
    • Compares opportunity strength, saturation, rankability, and strategic fit.
    • Outputs shortlists, analyst reports, client-ready deliverables, ZIP packages, or full datasets.
    • Feeds selected opportunities into Content Intelligence for full briefs.

    What you give the tool

    • Seed topics
    • Client domain
    • Competitor domains
    • ICP or audience
    • Scope: fast, standard, deep, comprehensive
    • Output type: shortlist, report, brief, or catalog

    What comes back

    • Prioritized topic portfolio
    • Scored opportunity list
    • Content pillars
    • Analyst report
    • Client deliverable
    • Full opportunity dataset

    Good for questions like

    • What should we write about?
    • Find content gaps versus competitors
    • Build a content calendar from seed topics
    • Find AI-search content opportunities

    Another tool fits better for

    • One keyword volume lookup
    • One SERP pull
    • Turning one already approved topic into a page brief
  • Domains and backlinks 4 toolsA domain's SEO snapshot, its authority, and who links to it.
    • Domain SEO OverviewProvides a broad SEO snapshot of a domain.

      This is a quick domain-level health and footprint check for organic search metrics, useful before deeper research.

      What the tool does

      • Returns keyword count, estimated traffic, rank, and position distribution.
      • Summarizes organic visibility at the domain level.
      • Helps triage whether a domain warrants deeper SEO analysis.
      • Provides baseline metrics for client or competitor comparisons.

      What comes back

      • SEO overview metrics
      • Traffic and keyword estimates
      • Position distribution

      Good for questions like

      • Give me a quick SEO overview of this domain
      • How large is this competitor's search footprint?
      • Baseline a domain

      Another tool fits better for

      • Detailed page-level content planning
      • Backlink-only authority checks
      • Technical Lighthouse audits
    • Domain AuthorityReturns authority-style metrics for a domain.

      This is a quick domain strength check focused on authority and link-related signals rather than content or technical health.

      What the tool does

      • Gets authority/trust indicators for a domain.
      • Returns backlink totals and referring-domain counts where available.
      • Provides a fast comparison point for link strength.
      • Supports PR, SEO, and competitive evaluation.

      What you give the tool

      • One or more domains (add several to rank/compare them)

      What comes back

      • Authority score
      • Backlink totals
      • Referring domains
      • Trust indicators

      Good for questions like

      • How authoritative is this domain?
      • Compare link strength
      • Rank several domains by authority (pass a list)

      Another tool fits better for

      • Full backlink URL exports
      • Keyword rankings
      • Technical page audits
    • Backlink analysisShows who links to a domain or page: referring domains, linking pages and anchor text.

      This tool helps the team understand who links to a domain or URL and what the backlink profile looks like.

      What the tool does

      • Returns backlink counts and referring-domain data.
      • Provides referring pages, sample backlink URLs, and anchor text where available.
      • Shows dofollow/nofollow style mix and rank/authority-style link signals.
      • Creates structured data for follow-up analysis or reporting.

      What you give the tool

      • Domain or URL
      • Include individual top backlinks (on/off)

      What comes back

      • Backlink totals
      • Referring domains
      • Sample backlinks
      • Anchor data
      • Structured file

      Good for questions like

      • Who links to this site?
      • What does the link profile look like?
      • Pull backlink data for analysis

      Another tool fits better for

      • Search Console performance data
      • Content gap planning
      • Technical audits
    • Backlink profileSizes up a domain's link profile: totals, its top referring domains and their authority.

      What the tool does

      • Gets backlink profile totals and referring domains.
      • Returns top referring domains with authority-style signals.
      • Provides individual backlink URLs where available.
      • Supports link-building, authority evaluation, and competitor research.

      What you give the tool

      • Domain
      • How many top backlinks/referring domains to save

      What comes back

      • Backlink profile
      • Top referring domains
      • Authority metrics
      • Backlink URLs

      Good for questions like

      • Compare referring domains
      • How good is this link profile?

      Another tool fits better for

      • Keyword rankings
      • Content audits
  • Exhaustive Search DiagnosisThe deep pass: a complete, evidence-bound explanation of why a site's Google search performance looks the way it does, built from the site's own Search Console and GA4 data.

    This is the tool for 'why is our traffic down' and 'what is actually holding this site back' — questions that need an answer with evidence behind it, not a checklist. It runs around 142 typed checks over the site's own search and analytics data, then makes a judge prove each finding directly from that data. A finding that cannot be evidenced is set aside and reported as such — never narrated as if it were true. It then works out the mechanism behind each finding, and chases whatever the first-party data cannot answer through live web search, the SERP and backlink data. It costs around $175 and takes several hours, so it always confirms the spend and the analysis window first.

    What the tool does

    • Pulls the site's full Search Console and GA4 history for the chosen window.
    • Runs ~142 typed diagnostic checks across demand, rankings, structure, engagement and AI surfaces.
    • Makes a judge evidence every finding from the data — unevidenced findings are quarantined, not narrated.
    • Works out the causal mechanism behind each finding, and says so honestly when a cause is unprovable.
    • Resolves the remaining open questions using live web search, the SERP, backlinks and extra pulls.
    • Writes four documents: an executive brief, a client report, an evidence appendix and a full internal report.

    What you give the tool

    • The site's domain
    • How far back to analyse (90–365 days)
    • A spend approval

    What comes back

    • Executive brief
    • Client report
    • Evidence appendix
    • Full internal report
    • Cockpit metrics

    Good for questions like

    • Why has our organic traffic dropped?
    • What is actually holding this site back in search?
    • I need an evidence-backed audit for the quarterly review.
    • Give me the real diagnosis, not a checklist.

    Another tool fits better for

    • A quick question about one page or one keyword
    • A technical crawl — broken links, speed, indexation mechanics
    • Competitor research
    • Any site whose Search Console and GA4 are not connected
    • Anyone who needs an answer in the next few minutes
  • Google results 4 toolsGoogle's results for a keyword, the domains competing for the same keywords, and local and Maps results by place.
    • SERP Results PullerFetches raw Google organic results for a specific keyword.

      This tool returns what is ranking for a query: titles, URLs, snippets, and positions. It is useful for SERP inspection before deeper content analysis.

      What the tool does

      • Pulls organic Google results for one keyword or query.
      • Returns ranked result metadata and snippets.
      • Saves structured SERP data for analysis.
      • Supports follow-up competitor, content, or intent reviews.

      What you give the tool

      • Keyword/query
      • Location
      • Device/search settings

      What comes back

      • Ranked URLs
      • Titles and snippets
      • SERP positions
      • Saved SERP file

      Good for questions like

      • What ranks for this query?
      • Inspect the SERP before writing
      • Collect SERP data for analysis

      Another tool fits better for

      • Keyword volume
      • Domain-wide keyword footprint
      • Searching and reading arbitrary web pages
    • SERP Competitor FinderFinds domains competing for the same keywords as a target domain.

      This tool identifies organic competitors based on keyword overlap rather than business category alone.

      What the tool does

      • Finds domains with overlapping keyword visibility.
      • Returns competitor lists with overlap and traffic-style metrics.
      • Helps identify who the target competes with in search results.
      • Supports later content gap, backlink, or topic research.

      What you give the tool

      • Target domain
      • Country/database
      • Optional limits

      What comes back

      • Organic competitor list
      • Keyword overlap metrics
      • Traffic estimates
      • Structured file

      Good for questions like

      • Who competes with us in search?
      • Find SEO competitors
      • Build a competitor set for content research

      Another tool fits better for

      • Paid ad competitors
      • Backlink competitors only
      • Manual SERP for one query
    • Local Pack ResultsFetches local Google pack or Maps-style results for a city or region-specific query.

      This tool is for local SEO and local competitor discovery when geography changes who appears in results.

      What the tool does

      • Runs local pack or Maps-oriented searches.
      • Returns local business results, ranking context, and snippets where available.
      • Supports city, region, or local-intent queries.
      • Creates structured local SERP data for follow-up analysis.

      What you give the tool

      • Query or business type
      • City or region (location)
      • Optional result count

      What comes back

      • Local result list
      • Business/result metadata
      • Local ranking positions
      • Saved file

      Good for questions like

      • Best dentists in Boston style queries
      • Local competitor review
      • Local SEO research

      Another tool fits better for

      • National organic SERPs
      • Domain authority
      • Reviews-only analysis
    • Local visibility gridScans where a local business ranks in Google Maps at each point of a grid around it.

      For one local business: where it ranks in Google Maps across a grid of points, how often it makes the top three, which competitors crowd it out, how rank falls off with distance, and a report to download.

      What the tool does

      • Ranks the business in Google Maps at every grid point
      • Benchmarks nearby competitors
      • Adds review, local news, website and AI-visibility context

      What you give the tool

      • Business name and address
      • A keyword
      • Radius and grid size

      What comes back

      • A grid map of rank positions
      • A downloadable report

      Another tool fits better for

      • AI-answer visibility (AI Visibility Check)
      • Ordinary web rank tracking (Keyword Rank Tracker)
      • Technical SEO audits (Site Intelligence & Crawler)
  • Idea portfolio 2 toolsTwo batches of campaign ideas for a client brief, duplicates merged, then sorted by you into No, Usable and I'd pitch it.
    • Idea portfolioFor a client brief: two batches of campaign ideas, duplicates merged, sorted by you on a No / Usable / I'd pitch it card.
    • Sort the ideasOpens the No / Usable / I'd pitch it card over a finished Idea portfolio run and saves the pitch pile as the report.
  • Interactive Tool BuilderFinds link-earning interactive tool concepts (calculators, quizzes, estimators) for a client site, backed by measured link evidence and real search demand.

    This tool studies which pages in and around a client's space actually earn links from other websites, how many people search each month for tool-style answers, and which comparable tools are real working interactives versus articles dressed up like one. From that evidence it designs a ranked shortlist of interactive tools the client could publish - each concept differentiated from what exists, with a data hook and a complete build spec ready for the coding workbench.

    What the tool does

    • Measures how many different websites link to comparable calculators, quizzes and estimators in the client's space.
    • Checks monthly search demand for tool-shaped queries like 'electricity bill calculator'.
    • Fetch-verifies which comparables are real working tools versus static pages ranking on tool intent - an under-served-query signal.
    • Designs 6-10 evidence-grounded concepts plus a set of pattern-transfer ideas that copy nothing that already exists.
    • Delivers a client-facing opportunities report, an analyst dossier with per-concept build specs, and a machine-readable concept index.

    What you give the tool

    • Optional: the site to research (defaults to the active client's domain)
    • Optional: competitor domains (defaults to the client's saved competitors)

    What comes back

    • Interactive tool opportunities report (client-facing)
    • Analyst dossier with evidence and build specs
    • Concept index for handing a chosen build to the coding workbench

    Good for questions like

    • What interactive tool or calculator should we build for my client?
    • Link-worthy interactive content ideas
    • Evidence for which calculators earn links in a vertical
    • Start the interactive tool builder flow

    Another tool fits better for

    • Article or blog topics (use Content Scout)
    • PR campaign or story ideas (use Idea Genome)
    • Actually building the widget (the coding workbench does that, from this tool's specs)
    • Measuring links an existing campaign earned (use Campaign Footprint)
  • Keywords 4 toolsExpand a seed keyword, get volume and cost per click, see what a domain already ranks for, and check where it ranks for a list.
    • Keyword Idea ExpanderDiscovers related keywords from a seed term.

      This tool grows a keyword universe from an initial term so the team has more ideas to evaluate, cluster, and qualify. It is the discovery step before volume checks or content portfolio work.

      What the tool does

      • Expands one or more seed keywords into related terms.
      • Returns keyword suggestions for ideation and clustering.
      • Saves complete results for later filtering or analysis.
      • Can feed keyword-volume qualification, Content Scout, or manual planning.

      What you give the tool

      • Seed keyword or topic
      • Location/language settings
      • Optional result limits

      What comes back

      • Related keyword list
      • Preview results
      • Saved structured file

      Good for questions like

      • Grow this keyword list
      • Find related searches
      • Start a content ideation pass

      Another tool fits better for

      • Checking volume for a finished list
      • Rank tracking
      • Raw SERP analysis
    • Keyword Search VolumeGets volume, CPC, and competition for keywords the team already has.

      This is a qualification tool, not a brainstorming tool. Use it after the team has a list of terms and needs search-demand and paid-search signals.

      What the tool does

      • Checks Google search volume for a provided keyword list.
      • Returns CPC and competition-style metrics.
      • Saves full structured results for analysis or export.
      • Supports follow-up filtering, prioritization, or clustering.

      What you give the tool

      • Specific keyword list
      • Location and language
      • Optional date or platform settings

      What comes back

      • Volume metrics
      • CPC and competition metrics
      • Keyword preview
      • Saved results file

      Good for questions like

      • Qualify this keyword list
      • Which of these terms has demand?
      • Add volume to a content plan

      Another tool fits better for

      • Discovering new keywords
      • Checking where a domain ranks
      • SERP content analysis
    • Organic KeywordsFinds the keywords a domain already ranks for.

      This is useful for understanding a domain's search footprint and finding opportunities from existing rankings.

      What the tool does

      • Gets organic keywords for a domain.
      • Returns ranking positions, search volume, traffic estimates, and ranking URLs.
      • Helps identify pages and topics already earning visibility.
      • Supports competitor research and content opportunity analysis.

      What you give the tool

      • Domain
      • Country/database
      • Optional filters or limits

      What comes back

      • Keyword ranking list
      • Ranking URLs
      • Traffic estimates
      • Structured file

      Good for questions like

      • What keywords does this domain rank for?
      • Find existing SEO footprint
      • Compare competitors at a high level

      Another tool fits better for

      • Specific rank tracking for a hand-picked keyword list
      • Backlink research
      • Technical audits
    • Keyword Rank TrackerChecks where a domain ranks in Google for a specific keyword list.

      This tool is for exact rank monitoring. It answers where a known domain appears for known keywords and which URL is ranking.

      What the tool does

      • Checks Google rankings for up to a specific keyword batch.
      • Returns exact SERP position, ranking URL, title, and snippet.
      • Supports recurring or one-off rank checks.
      • Creates structured results for reporting or trend monitoring.

      What you give the tool

      • Domain
      • Specific keyword list
      • Location/language

      What comes back

      • Rank positions
      • Ranking URLs
      • SERP snippets
      • Structured ranking file

      Good for questions like

      • Where do we rank for these terms?
      • Monitor this keyword set
      • Which page ranks for this keyword?

      Another tool fits better for

      • Discovering all ranking keywords
      • Keyword ideation
      • Search volume only
  • Lighthouse AuditRuns a technical Lighthouse-style audit on a specific URL.

    This is a page-level technical check for performance, accessibility, best practices, and SEO signals.

    What the tool does

    • Runs a Lighthouse technical audit for one URL.
    • Returns performance, accessibility, best-practice, and on-page SEO hygiene scores (single page — not rankings/indexation).
    • Surfaces specific issues and improvement recommendations.
    • Supports developer handoff for page-speed or technical fixes.

    What you give the tool

    • URL
    • Device/settings where supported

    What comes back

    • Lighthouse-style scores
    • Issue list
    • Technical recommendations

    Good for questions like

    • Audit this URL
    • Check page speed or Core Web Vitals-style issues
    • Find accessibility and best-practice problems

    Another tool fits better for

    • Domain-wide technical roadmap
    • Competitive SEO metrics
    • Backlink analysis
    • Content strategy
  • Listicle Link FinderFinds the editorial 'best/top X' roundup and listicle pages your brand should be featured on for backlinks — discovers them via search probes + competitor backlinks, grades gettability + authority, resolves author contacts, and returns a ranked outreach tracker.

    Every client wants to be on the 'X Top Digital PR Agencies' or 'Best [category] Companies' lists — those editorial roundups are prime, durable backlinks. This tool finds them at scale: it works out the categories a company genuinely belongs on, discovers candidate roundup/listicle pages two ways (search-query probes like 'best digital PR agencies' and the pages that already link to close competitors), then reads and grades each page for whether the brand could realistically be featured — relevance, inclusion-fit, editorial quality, page type — and scores it by link value (domain + page authority, page traffic) and ease of acquisition. It resolves the author/editor contact for the best targets and returns a ranked outreach tracker: prioritized targets, worth-a-look, unlinked-mention easy wins, and lists you're already on. Marginal finds are kept in a labeled long-tail section, so nothing useful is dropped.

    What the tool does

    • Derives the distinct categories / 'best-of' list types a company belongs on (multi-business aware; a campaign focus locks it to one line).
    • Discovers roundup/listicle candidates via search-query probes and the pages that already link to close competitors.
    • Reads and grades each page for gettability, relevance, inclusion-fit, editorial quality, and page archetype.
    • Scores link value (domain + page authority, page traffic) and ease of acquisition; ranks into tiers.
    • Resolves author/editor contacts (person-level vs domain-level) for the top targets.
    • Flags 'easy wins' where you're already mentioned but not linked, and the lists you're already on.
    • Returns a client summary in chat + a full outreach tracker CSV + agent JSON.

    What you give the tool

    • Client domain (required).
    • Optional campaign focus / target URL (locks a multi-business company to one line).
    • Optional competitors — names or domains (seeds the competitor-backlink discovery).
    • Depth: light (~$0.70) / standard (~$1.50) / deep (~$3.50).

    What comes back

    • Client report (in chat): what was found + the top targets.
    • Outreach tracker CSV (workspace): every target with tier, authority, page traffic, gettability, cost/effort, timeline, and person-vs-domain contacts.
    • Agent JSON for chaining.

    Good for questions like

    • Digital PR / link-building teams building a roundup-placement target list for a client.
    • Finding the 'best/top X' lists a brand should pitch to earn durable editorial backlinks.
    • Spotting quick wins where a brand is already named but not linked.

    Another tool fits better for

    • Measuring a site's existing backlinks (use backlink/domain tools).
    • Finding journalists for a news pitch (use Pitch Intel / journalist enrichment).
    • Finding where to get cited by AI assistants (use AI Citation Targets).
    • Bulk / multi-brand runs.
  • Ranking Pages MapMaps one domain's existing organic ranking pages (its content footprint) — run once per domain, then compare.

    This tool looks at one domain at a time and shows which pages already earn organic visibility. It is useful for editorial planning and competitor research, but it is not a full multi-domain gap diff by itself.

    What the tool does

    • Finds organic ranking pages for a domain.
    • Shows how many keywords each page ranks for.
    • Estimates traffic and ranking footprint by page.
    • Highlights pages with editorial planning potential.
    • Creates a useful input for later analysis, clustering, or competitor comparison.

    What you give the tool

    • Domain
    • Optional location/language settings
    • Optional result limits

    What comes back

    • Ranking page list
    • Keyword counts by page
    • Estimated traffic by page
    • Structured file for analysis

    Good for questions like

    • What content already performs on this domain?
    • Which pages drive this domain's organic footprint?
    • Run once per competitor domain, then compare footprints yourself

    Another tool fits better for

    • Backlink analysis
    • GSC click/impression data
    • Raw SERP for one query
    • Technical site health
  • Site Intelligence & CrawlerCrawls a whole site and builds a full SEO, content, and AI-search-visibility report. Also the platform's general crawler/scraper: collect mode fetches a domain or an explicit URL list into page-content + link-graph CSVs — fast, free, no analysis. Watch mode monitors a site over time: each run diffs against the last — new, removed, and changed pages with the meaningful changes called out — schedulable as a recurring automation.

    A whole-site intelligence tool for SEO and content strategists. It crawls the site, reads every page with an AI extract, audits ~20 technical/SEO/content/link areas, maps the site's knowledge and distinctiveness, and (optionally) checks whether AI engines cite the site — then renders an interactive workspace dashboard. It is also the platform's general crawler: collect mode delivers raw page-content and link-graph CSVs from a domain or URL list, and watch mode monitors a site for changes over time.

    What the tool does

    • Crawls the site and builds a semantic index of every page.
    • Reads each page with AI to pull out claims, statistics, questions, and coined concepts.
    • Audits ~20 technical, SEO, content, structured-data, performance, and link areas.
    • Maps the site's knowledge, distinctiveness, and internal-link authority.
    • Optionally checks whether AI engines cite the site on its own query clusters.
    • Produces an interactive workspace dashboard plus a client-ready chat summary.
    • Collect raw page-content + link-graph datasets from a domain or explicit URL list (collect mode).
    • Monitor a site for changes with run-over-run diffs and a meaningful-change digest (watch mode).

    What you give the tool

    • Site URL or domain
    • How many pages to crawl
    • Whether you own the site
    • AI-search-visibility on/off

    What comes back

    • Interactive Site Intelligence dashboard
    • Client-tier summary
    • siteIntel.json bundle
    • Prioritized fixes
    • AI-visibility scoreboard (optional)

    Good for questions like

    • Audit our whole website
    • What should we fix first on the site?
    • How does the site look for SEO and AI search?
    • Analyze the full site
    • Scrape a list of URLs into a CSV (collect mode)
    • Export a whole site's pages + link graph as datasets (collect mode)
    • Collect website content for analysis (collect mode)
    • Watch a competitor's site and get a change digest (watch mode)
    • Track your own site for unexpected page changes (watch mode)

    Another tool fits better for

    • Single quick fact lookup
    • One URL's metadata only (Page Reader)
    • Building a content brief for a topic
    • Discovering trending topics
    • Watching a competitor's rankings/ads/social signals (Competitor Watch — this watches page content)
  • Style from siteBuild a client's Writing Style from their own website: finds the blog posts (sitemaps + home page), reads the most post-like ones, cuts the site chrome, writes the style guide and saves the style with up to 24 real posts as samples, so the…

    What you give the tool

    • The client's website
    • Style name
  • Trend ScoutDiscovers emerging, fast-growing, campaignable topics before they peak.

    This is an ideation and market-intelligence tool for content and PR teams. It validates trends across search, social, news, video, podcasts, and category-specific datasets, then turns them into concrete campaign angles.

    What the tool does

    • Discovers specific emerging topics from broad domains, categories, or seed keywords.
    • Validates growth with search-demand history, Google Trends, and cross-source evidence.
    • Scores trend strength, confidence, freshness, creative usefulness, SERP saturation, and addressable keyword-cluster volume.
    • Adds audience voice, pain points, language, and objections in deeper runs.
    • Provides a thesis, why-now explanation, evidence receipts, caveats, and campaign angles for each topic.
    • Can feed selected trends into Content Intelligence for briefs.

    What you give the tool

    • Broad category
    • Seed keyword
    • Client or audience context
    • Competitors or adjacent topics
    • Desired depth

    What comes back

    • Trend report
    • Ranked topic list
    • Evidence receipts
    • Campaign angles
    • Caveats
    • Workspace files

    Good for questions like

    • What is trending in this space?
    • Find campaign-worthy trends
    • Is this topic growing?
    • What should we write or pitch before it peaks?

    Another tool fits better for

    • Single quick fact lookup
    • Current-events answer only
    • Building the final content brief
    • Exact keyword volume for one term
  • Voice checkJudges how close a draft is to a client's own voice by comparing it with the brand's three nearest real posts, and can rewrite it to match.

    What the tool does

    • Scores how close a draft is to the brand's voice
    • Rewrites a draft in the brand's voice
    • Picks the most on-voice of several drafts

    What you give the tool

    • A draft, or several drafts of the same brief
    • A client Writing Style with sample posts

    What comes back

    • A voice score
    • A rewrite
    • A ranking of drafts

PR, media and outreach

Tools for journalist research, newsjacking, campaign management, media lists, headlines, and outreach.

  • Audience SourcesShows where a specific audience actually spends attention.

    Describe an audience as people, or use the active client's, and get the podcasts, YouTube channels, websites, press outlets, social accounts and subreddits that audience over-indexes on, the AI prompts they ask, and their demographics, each ranked by affinity. Saved per client, so a second look is free.

    What the tool does

    • Builds an audience from a one-sentence description, or the client's own audience profile.
    • Ranks podcasts, YouTube channels, websites, press, social accounts and subreddits by how much that audience over-indexes on them.
    • Lists the AI prompt topics the audience asks and a demographics strip (age, roles, company size, industry).
    • Caches the report per client so re-runs and other tools (Discover Influencers) use it at no cost.

    What you give the tool

    • An audience described as people (role, industry, country) — or nothing, to use the active client's audience
    • Market: US, Canada or UK

    What comes back

    • Ranked sources per section with affinity scores (podcasts and YouTube ranked by relevance)
    • Demographics summary
    • AI prompt topics the audience asks

    Good for questions like

    • Which podcasts does our audience actually listen to?
    • Where does this client's audience hang out online?
    • What do fintech founders read?
    • Rank a pitch or sponsorship list by audience fit

    Another tool fits better for

    • Sizing one named podcast (use Podcast Audience Estimate)
    • A contactable roster with emails (use Discover Influencers)
    • Finding episodes by topic (use Podcast Search)
    • Topics instead of people — it needs an audience, not a subject
  • Campaign FootprintFinds everywhere a specific campaign landed, and labels how each outlet credited it.

    This is campaign measurement, not brand monitoring. Given the URL of one published study or data asset, it traces the coverage outward: the articles that wrote about it, the wire copies that republished those articles, the aggregators and translations that carried it further, and the later stories that cite the coverage rather than the study. It reads each page rather than trusting the search snippet, so every placement it counts comes with the sentence that proves it.

    What the tool does

    • Measures which of the campaign's statistics are actually distinctive enough to trace, and ignores the ones that turn out to be common phrases.
    • Searches the open web, two independent backlink indexes, and news APIs — the three disagree, and each finds coverage the others miss.
    • Reads every candidate page and keeps the exact sentence that proves the match.
    • Collapses a wire cascade into one placement with N copies, instead of counting the same article seventy times.
    • Labels how each page credited the campaign: linked, named without a link, or used the data with no credit at all.
    • Follows the coverage one step further, to stories that cite the coverage.
    • Flags pages it could not read or verify for human review, rather than dropping them.
    • Produces a client report, an analyst report, and spreadsheets of every placement, copy, and piece of evidence.

    What you give the tool

    • The campaign's published URL (required)
    • Launch date
    • The campaign's signature statistics, written with their units
    • The client's own domains
    • The client's other studies, so their coverage does not bleed in
    • A competitor's similar study, if one exists

    What comes back

    • Client-facing coverage report
    • Analyst report with method and caveats
    • Placements spreadsheet (one row per placement, with the proving sentence)
    • Syndication spreadsheet (every copy, traced to its original)
    • Evidence spreadsheet
    • A review queue of pages that need a human look
    • Workspace files

    Good for questions like

    • Reporting on how a digital PR campaign actually performed
    • Finding outlets that used your data without linking, so you can ask for the link
    • Showing a client the full reach of a study, syndication included
    • Understanding which single finding travelled, and which nobody repeated

    Another tool fits better for

    • Ongoing brand monitoring or press-mention tracking
    • Competitor coverage watching
    • Proving that no coverage exists — not finding something is not evidence of absence
    • Advertising value equivalency, impressions, or sentiment — none are measured, on purpose
    • Campaigns that have not been published yet
  • Discover InfluencersFinds and ranks the influencers who shape a niche — newsletters, podcasts, experts, and social creators — as a contactable target list.

    This is the influencer version of journalist discovery. Give it a topic, a client website, or a document and it finds the people who move opinion in that space, ranks them by how well they actually fit, merges each person across their channels, finds contact info, and builds a ready-to-pitch target list you can turn into a campaign.

    What the tool does

    • Searches newsletters, podcasts, academic experts, and TikTok/Instagram creators for a niche.
    • Ranks every candidate by real topical fit (an AI read of their actual content, not keyword matching).
    • Merges a person across all their channels into one target (their podcast + newsletter + social).
    • Finds a direct email where one exists, and flags DM-only targets.
    • Saves a ranked, contactable list to your Influencer Relations roster, ready to build a campaign from.

    What you give the tool

    • A niche or topic (e.g. 'ADHD productivity')
    • A client website
    • A document or brief

    What comes back

    • A ranked influencer target list
    • Each person's channels, audience/reach, and best outreach angle
    • Contact info (email where available)
    • A members file you can use to create a campaign

    Good for questions like

    • Find influencers we could pitch about X
    • Who should we pitch in this niche?
    • Build an influencer list for this client
    • Find creators and podcasts about X

    Another tool fits better for

    • Finding journalists (use journalist discovery / Pitch Intel)
    • A deep dossier on one influencer you already know
    • Drafting or sending outreach emails
  • Headline CreatorGenerates grounded headlines, hooks, titles, and subject lines across channels.

    This is a cross-channel headline and hook generator for PR, SEO/blog, Reddit, YouTube, X, and email-style formats.

    What the tool does

    • Creates titles, headlines, hooks, and subject lines from source material or campaign context.
    • Adapts output for different channels and audience expectations.
    • Can compare and refine headline variants.
    • Keeps outputs grounded in provided findings, claims, or source packets.

    What you give the tool

    • Source material or findings
    • Channel/profile
    • Audience
    • Tone constraints
    • Number of variants

    What comes back

    • Headline variants
    • Hooks
    • Subject lines
    • Channel-specific copy

    Good for questions like

    • Generate PR headlines
    • Create YouTube titles
    • Write subject lines
    • Produce hooks from this research

    Another tool fits better for

    • Full article writing
    • Ungrounded claim generation
    • Sending outreach
  • Influencer IntelBuild a deep partnership dossier on one influencer — verify their identity, find all their channels, read their actual episodes/issues/papers/posts, and produce a how-to-partner playbook (pillars, audience, best ask, angles).

    When you want a deep dossier on one specific influencer/creator to partner with them well — who they are across all their channels, what they actually cover, their audience, and how to pitch/partner. Give a discovered influencer (identity_key) or a name + a handle/URL for a cold target.

    What you give the tool

    • Influencer to research
    • Handle or URL
    • What you're pitching
    • Depth
  • Journalist lists 3 toolsAdd emails, beats and profiles to a media list, then sort it into segments or pitch groups.
    • Journalist Contact EnrichmentBulk-enriches a journalist or media list with identity, social, title, beat, and email data.

      This runs after journalist discovery. It resolves the people in a media list, finds work emails, checks confidence, reuses cache, and deduplicates against existing team media lists.

      What the tool does

      • Resolves who each journalist is and separates people who share a name.
      • Adds LinkedIn, X, title, publication and beat where available.
      • Finds work emails, trying a second source when the first has none.
      • Checks how confident each email is and whether it will deliver.
      • Reuses journalists looked up before, so repeat lookups cost nothing.
      • Checks the list against the team's existing media lists and flags unclear records.

      What you give the tool

      • Journalist/media list file
      • Author names
      • Domains or publications
      • Optional limit or confidence settings

      What comes back

      • Enriched media list
      • Emails and confidence signals
      • Social/profile fields
      • Deduplication notes
      • Review flags

      Good for questions like

      • Enrich this journalist list
      • Find emails for these reporters
      • Prepare a media list for segmentation and outreach

      Another tool fits better for

      • Finding one person's email only
      • General sales lead enrichment
      • Discovering journalists before a list exists
    • Journalist SegmentationGroups enriched journalist lists into useful campaign segments.

      This helps tailor outreach after the team has a media list with enough context to classify people meaningfully.

      What the tool does

      • Segments journalists by beat, publication tier, engagement, target angle, or outreach strategy.
      • Creates groups for tier-specific messaging.
      • Prepares structured segment data for personalized email generation.
      • Can feed campaign creation or further analysis.

      What you give the tool

      • Enriched journalist/contact file
      • Campaign goal
      • Pitch angle
      • Segmenting preferences

      What comes back

      • Segmented media list
      • Segment labels
      • Targeting notes
      • Structured file

      Good for questions like

      • Group this media list by beat
      • Create outreach tiers
      • Prepare segments before email drafting

      Another tool fits better for

      • Finding journalists
      • Enriching contact info
      • Drafting emails
    • Group Writers By AngleSort a journalist-discovery list into pitch groups by the angles of a newsjack report: each writer goes under the one angle one of their own recent headlines is about (named), everyone else stays on 'Main story only'.

      Inside the Newsjack Play after the journalist search: you want one pitch per story angle and only the writers who cover the angles they pick.

      What you give the tool

      • Journalist list
      • Story angles report

      Good for questions like

      • Inside the Newsjack Play after the journalist search: you want one pitch per story angle and only the writers who cover the angles they pick.
  • Local angle finderTurns a brand's website into verified local campaign ideas, each anchored on a real public statistic about its markets.

    A local/geographic ideation tool for content and digital-PR teams. From a brand's site URL it finds ownable 'best/worst metros/states for X' data studies and local content angles, proves every number against its public source, and generates a tailored pitch line for every market.

    What the tool does

    • Reads a brand's site to understand what it does and where it operates.
    • Matches its themes to real geo-comparative public datasets (Census, CDC, business data).
    • Computes actual story stats — ranks, spreads, and the brand's own markets' positions.
    • Generates ideas wide, then audits every number and checks what's already been published.
    • Ranks survivors into pitch-first / bench / ruled-out with an execution brief each.
    • Syndicates each full-ranking study into a tailored pitch line for every locale.

    What you give the tool

    • Brand or client site URL
    • The brand's real markets (optional override)
    • A focus to steer the ideas (optional)
    • Depth (standard or deep)

    What comes back

    • Client-ready local story ideas report
    • Analyst brief with data-pull specs and methodology
    • Local pitch lines workbook (one tab per idea)
    • Findings CSV
    • Ranked ideas with verification signals
    • Workspace files

    Good for questions like

    • Local campaign ideas for a specific brand or client
    • Best/worst metros or states data study for a client site
    • Per-market pitch angles anchored on real numbers
    • Local content ideas grounded in public data

    Another tool fits better for

    • Topic-level ideas with no brand or geo angle (use Idea Genome)
    • A domain's full SEO content calendar (use Content Scout)
    • Emerging/trending topic discovery (use Trend Scout)
    • Critiquing existing ideas (use Ideation Stress Test)
  • Media requests 3 toolsBrowse journalists' open requests for sources, match a client to the best ones, or read the request digests in your own inbox.
    • Media RequestsBrowse and search media requests — the standing index of recent inbound requests where someone is publicly asking for a source, guest or pitch: journalist source requests (#journorequest / #PRrequest / HARO-style), podcast guest calls, cal…
    • Match to Media RequestsMatch a specific client to the best-fit media requests and return them ranked, with who to contact and a suggested response angle.
    • Media request emailsRead the person's own media-request emails — HARO (Featured), Source of Sources, Qwoted and similar digests or alerts — from the one Gmail label they chose, and list every request in them (title, outlet, deadline, what is wanted, how to re…
  • News Article SearchSearches news articles specifically, with journalist and media-discovery use cases in mind.

    This is the media-research search path, not a general web search. It is designed to find articles, authors, outlets, beats, and recency-relevant coverage.

    What the tool does

    • Searches news sources and article databases.
    • Filters by topic, beat, publication, journalist, or recency where supported.
    • Returns article metadata useful for PR research.
    • Helps build media lists or feed journalist enrichment.
    • Can support pitch research and coverage analysis.

    What you give the tool

    • Topic or query
    • Beat/publication filters
    • Recency window
    • Journalist or outlet constraints

    What comes back

    • Article list
    • Authors/journalists
    • Publication metadata
    • URLs and snippets
    • Saved research file

    Good for questions like

    • Find journalists writing about this topic
    • Find recent coverage
    • Build a media discovery list

    Another tool fits better for

    • General web research
    • One known URL extraction
    • Email enrichment
  • Newsjacking 2 toolsFind timely news hooks across news, social, search, legal, regulatory and trend sources, once or on a schedule.
    • Newsjack DiscoveryFinds timely newsjacking opportunities across news, social, search, legal, regulatory, academic, and trend sources.

      This tool helps teams spot current moments a brand can credibly respond to with commentary, data, content, or outreach.

      What the tool does

      • Scans multiple source types for current hooks and emerging opportunities.
      • Evaluates relevance to a client, category, or campaign angle.
      • Surfaces newsworthy angles that can support PR or content activation.
      • Adds context on why the moment matters and what response could work.
      • Can feed Newsjack Monitor or pitch/content planning.

      What you give the tool

      • Client or brand context
      • Industry/category
      • Topics to watch
      • Geography or source preferences
      • Campaign goals

      What comes back

      • Opportunity list
      • Why-now rationale
      • Suggested angles
      • Source/context notes

      Good for questions like

      • Find newsjacking opportunities
      • What can this client credibly react to today?
      • Find current hooks for PR/content

      Another tool fits better for

      • Ongoing scheduled monitoring
      • Generic web search
      • Drafting outreach emails
    • Newsjack MonitorCreates and manages recurring client-aware newsjacking monitors.

      This turns newsjacking from a one-time discovery pass into an ongoing monitoring workflow with recurring opportunity delivery.

      What the tool does

      • Creates monitors for client, category, or topic areas.
      • Runs on a schedule to surface fresh opportunities.
      • Produces daily or recurring opportunity digests.
      • Can create Slack-ready summaries or action-ready outputs.
      • Supports monitor management such as listing, status checks, and updates.

      What you give the tool

      • Client context
      • Topics or queries
      • Schedule
      • Delivery expectations
      • Approval for recurring monitor

      What comes back

      • Recurring monitor
      • Opportunity digest
      • Slack-ready summary
      • Monitor status/export data

      Good for questions like

      • Monitor this topic for newsjacking
      • Send daily opportunities
      • Create a recurring PR opportunity digest

      Another tool fits better for

      • One-time current news scan
      • Generic trend discovery
      • Outreach sending
  • Newsletter SearchSearches newsletters: which ones cover a topic, which issues mentioned something (with excerpts), or one newsletter's profile and recent issues.
  • Outreach campaigns 4 toolsDraft personal pitch emails, run the campaign, export it for bulk sending, and read the journalists your team has saved.
    • Outreach Email GeneratorDrafts personalized outreach emails for journalists or media segments.

      This is the drafting step after the team has journalist data, segments, and a pitch angle. It creates personalized emails and quality signals for review.

      What the tool does

      • Generates personalized email drafts per journalist or segment.
      • Uses journalist context, beat, publication, and pitch details.
      • Creates subject/body variants appropriate for outreach.
      • Adds quality scoring or generation metadata where supported.
      • Prepares outputs for export to CSV, Gmail, Mailchimp, or HubSpot.

      What you give the tool

      • Enriched journalist list
      • Segments
      • Pitch context
      • Tone or constraints
      • Client/campaign context

      What comes back

      • Drafted outreach emails
      • Subject lines
      • Personalization notes
      • Quality scores
      • Export-ready file

      Good for questions like

      • Draft outreach emails for this media list
      • Personalize by beat/segment
      • Create email drafts for campaign review

      Another tool fits better for

      • Finding journalists
      • Sending emails directly
      • Exporting drafts into external tools
    • Outreach Campaign ManagerCreates and manages PR/media outreach campaigns.

      This tool creates project-scoped campaign records for journalist outreach. It is about organizing earned-media outreach, not paid ad campaigns.

      What the tool does

      • Creates a media outreach campaign for a pitch or project.
      • Optionally seeds the campaign with journalists and pitch context.
      • Adds journalists to existing campaigns.
      • Scores campaign targets when campaign data is available.
      • Deletes or manages campaign records when requested.

      What you give the tool

      • Campaign name
      • Pitch or story angle
      • Project/client context
      • Journalist list or contact file
      • Targeting criteria

      What comes back

      • Outreach campaign record
      • Campaign target list
      • Scores or management status

      Good for questions like

      • Create a campaign for this pitch
      • Add these journalists to the campaign
      • Score this media list for the campaign

      Another tool fits better for

      • Google Ads or paid advertising
      • Finding journalists from scratch
      • Sending emails
    • Email Campaign ExporterExports drafted outreach emails for bulk sending through external tools.

      This prepares completed email drafts for operational handoff. It does not send bulk campaigns itself.

      What the tool does

      • Exports drafted emails as CSV or platform-specific import files.
      • Supports Gmail draft-style JSON, Mailchimp import, HubSpot import, or standard CSV outputs.
      • Includes quality scores and generation metadata when requested.
      • Creates a file the team can review, import, or send through their chosen platform.

      What you give the tool

      • Generated emails file
      • Desired export format
      • Campaign metadata
      • Include/exclude quality fields

      What comes back

      • CSV export
      • Gmail draft file
      • Mailchimp import file
      • HubSpot import file
      • Downloadable workspace artifact

      Good for questions like

      • Export these outreach emails
      • Prepare a CSV for bulk sending
      • Create Gmail/Mailchimp/HubSpot import files

      Another tool fits better for

      • Drafting emails from scratch
      • Actually sending bulk email
      • Creating live CRM records
    • Read Media Intelligence contactsRead the team's saved Media Intelligence journalists, campaigns and a campaign's members (read-only; returns a file for long lists)
  • Pitch IntelBuilds a pitch-ready intelligence dossier on a journalist or author.

    This is for researching one journalist deeply enough to pitch them intelligently. It is not just contact lookup; it builds the context a PR person needs to understand what the journalist covers and how to approach them.

    What the tool does

    • Disambiguates journalist identity using name, publication, email, social handle, or profile information.
    • Finds verified contact details and attributed social channels.
    • Maps beat, coverage history, themes, and recent work.
    • Identifies sources they cite, topics they amplify, and signals from social or podcast appearances.
    • Builds a collection brief and full research corpus for follow-up pitch strategy.
    • Can support deeper modes for richer journalist intelligence.

    What you give the tool

    • Journalist name
    • Publication or outlet
    • Email, Twitter/X handle, LinkedIn URL, or journalist ID
    • Pitch context or angle
    • Depth: fast, standard, or deep

    What comes back

    • Journalist dossier
    • Verified contact details
    • Beat and coverage map
    • Social/source intelligence
    • Pitch guidance
    • Workspace corpus

    Good for questions like

    • Research this journalist before I pitch them
    • Who is this reporter and what do they cover?
    • Find contact info and pitch context for this author

    Another tool fits better for

    • Discovering journalists from scratch
    • Drafting or sending outreach emails
    • General B2B lead enrichment
  • Propagation ReportBuilds a propagation graph and analyst report for report/data-story narratives in a niche.

    This tool helps PR and campaign teams understand how data stories, reports, studies, surveys, rankings, and similar artifacts moved across public web channels. It is built for pattern discovery and outreach strategy, not definitive origin claims.

    What the tool does

    • Discovers bounded report/data-story candidates for a topic or niche.
    • Audits coverage across available search, news, community, backlink, and page-enrichment sources.
    • Builds timelines, enriches dates, and extracts explicit links plus other edge signals.
    • Reviews graph quality and highlights communities, bridge nodes, and recurring transfer patterns.
    • Returns client-facing and analyst-facing deliverables with supporting CSVs and agent-accessible evidence files.

    What you give the tool

    • Topic or niche
    • Optional client context
    • Date preference
    • Optional strict exclusions
    • Optional curated story YAML

    What comes back

    • Client brief (markdown)
    • Analyst markdown report
    • Outreach/bridge-node CSV
    • Story graph summary CSV
    • Candidate selection CSV
    • Raw evidence files

    Good for questions like

    • How did popular data stories in this niche spread?
    • Which outlets or communities bridge these stories?
    • Build outreach insight from prior report campaigns

    Another tool fits better for

    • Proving the original source of a story
    • Single backlink lookup
    • Quick news search
    • Sending outreach emails
  • Unlinked Mention FinderFinds the sites that mention your brand but never linked to you, ranked by which one to email first.

    Unlinked Mention Finder searches the web for everywhere your brand is named — reviews, news pieces, best-of lists, comparison pages, local guides — then opens every one of those pages and checks the HTML for a real link back to your site. The pages that name you and never linked are the list it hands you, ordered by which site is worth emailing first.

    What the tool does

    • Search widely for the brand — its name, its spellings, its site typed as text, and the phrases people use around it.
    • Open every candidate page and check the actual HTML for a link back to your domain, rather than trusting a search snippet.
    • Judge each page: is this really you or a company that shares your name, and is the mention in the article or just sitting in the site's navigation menu?
    • Set aside what isn't worth an email — directories, job boards, coupon pages, your own sister brands — and tell you how many it set aside and why.
    • Rank the sites that remain by authority, how many unlinked pages each one has, what kind of page it is, and whether a contact was found.

    What you give the tool

    • The brand name (defaults to your active client, and you can change it to run for a prospect)
    • Their website — the domain a link should point to
    • A few words describing what they do, which widens the search and helps tell them apart from companies that share the name
    • The places they operate, for local businesses

    What comes back

    • A ranked spreadsheet — one row per page, with the site, what kind of page it is, the sentence that names them, and any contact found
    • A written report — who to chase first, why each site matters, and the quoted sentence
    • An honest funnel: how many pages already link to you, how many didn't mention you after all, and how many were set aside as not worth emailing

    Good for questions like

    • Find sites that mention us but don't link to us
    • Who's citing our research without crediting it?
    • Run a link reclamation report for this client
    • We got press coverage last quarter but no links — find it
    • unlinked mentions of our brand

    Another tool fits better for

    • Not for measuring the links you already have — use the backlink profile tools for that.
    • Not for tracing where one campaign got picked up — Campaign Footprint follows a single published study.
    • Not for finding best-of lists to get added to — the Listicle Link Finder hunts pages you aren't on yet; this one finds pages you're already on.
    • Not for building a journalist media list to pitch — that's Pitch Intel.
    • Not for sending the emails. This produces the report; the sending is a separate step.
    • Not proof that no unlinked mentions exist — not finding one is not the same as it not being there.
  • Wikipedia StrategistShould your company, client, or founder be on Wikipedia — and what exactly should you do about it? Researches the real public record, judges notability like a Wikipedia reviewer, and delivers the full strategy: verdict, article improvements, valid placements, a cited draft, and a writer's research packet.

    A Wikipedia article is one of the most trusted assets a brand can have — and one of the easiest places to waste money on doomed attempts. This tool answers the question properly. It searches the entity's real public record across web, news, books, and academic channels, reads the strongest sources in full, and judges each one the way a Wikipedia reviewer would: is it independent, is it reliable, is the coverage substantial? Then it delivers a complete engagement: a clear qualifies/borderline/not-yet verdict with a confidence level and an honest account of how thorough the search was; specific improvement proposals for an existing article, checked against what the article already says; the other Wikipedia pages where the entity could legitimately appear; a fully cited article draft built only from verified, quoted facts; and — when the answer is 'not yet' — a realistic plan for the coverage that would change it. Everything is research and recommendations for human review: it never edits or submits anything to Wikipedia.

    What the tool does

    • Finds the entity's existing Wikipedia footprint — its article (even under a different title), pages already citing its website, and related pages
    • Researches the public record across web search, news, books, and scholar, with automatic follow-up searches based on what round one finds
    • Judges every source for independence, reliability, and depth, and issues a notability verdict with a confidence level
    • Proposes specific, source-backed improvements to the existing article — skipping anything the article already says
    • Identifies valid placements on other Wikipedia pages (topical articles, lists, disambiguation entries)
    • Writes a fully cited article draft from verified quoted claims, plus a research packet a human writer can work from
    • When the verdict is 'not yet': a path-to-yes plan — the coverage types, outlet tiers, and press angles that would change it

    What you give the tool

    • The entity's name (company, person, product, concept, study...)
    • A one-line description of what it is (keeps the research on the right entity)
    • Optional: official website, former names, specific Wikipedia articles to evaluate

    What comes back

    • Client-facing strategy brief with the verdict and recommendation
    • Analyst brief: full source table, search-coverage report, verdict reasoning
    • Writer research packet: every verified fact with its quote and sources
    • Cited article draft (or an honest explanation of why drafting isn't defensible yet)
    • Source roadmap with the path-to-yes plan
    • COI-safe proposed edit requests with exact wording

    Good for questions like

    • Should my company have a Wikipedia page?
    • Does our founder qualify for a Wikipedia article?
    • How do we improve our client's Wikipedia article?
    • Where could we legitimately be mentioned on Wikipedia?
    • Research and draft a Wikipedia article about us
    • What coverage do we need before Wikipedia is realistic?

    Another tool fits better for

    • Editing or submitting anything to Wikipedia — it produces research and drafts for human review only
    • General company or competitor research — use the research tools
    • Reading what a Wikipedia article currently says — ask the assistant to look it up
    • Internal knowledge wikis — those are a separate feature

Lead and contact enrichment

Tools for finding, validating, and enriching people and companies.

  • Find and check contacts 7 toolsFind a person's work email, check an address before you send, find people or a role at a company, read a professional profile, look up a company, or run any of these over a whole list.
    • Find a work emailFinds a person's work email from name and company information.

      This is a one-person lookup tool for contact discovery. It is different from journalist bulk enrichment and broader profile research.

      What the tool does

      • Finds a likely work email for a named person at a company.
      • Returns confidence, verification, and company enrichment where available.
      • Includes MX or deliverability-style signals when available.
      • Can feed email validation or outreach workflows.

      What you give the tool

      • Person name
      • Company name or domain
      • Optional LinkedIn/profile context

      What comes back

      • Work email
      • Confidence/verification signals
      • Company enrichment
      • MX details

      Good for questions like

      • Find this person's work email
      • Look up one contact at a company

      Another tool fits better for

      • Bulk journalist lists
      • Finding all employees
      • Validating an email already known
    • Check an email addressValidates an email address the team already has.

      What the tool does

      • Checks whether an email appears deliverable.
      • Returns MX and validation signals.
      • Helps clean lists before sending.
      • Can be used after email finding or on imported contacts.

      What you give the tool

      • Email address

      What comes back

      • Validation status
      • Deliverability signals
      • MX details

      Good for questions like

      • Validate this email
      • Check deliverability before outreach
      • Clean a small list

      Another tool fits better for

      • Finding a missing email
      • Bulk journalist enrichment
      • Company research
    • Find people at a companyFinds employees at a company by domain or company name.

      This is useful for building a roster of possible contacts before narrowing to a specific role or person.

      What the tool does

      • Lists employees associated with a company.
      • Returns names, titles, and company context where available.
      • Helps identify possible decision-makers or team members.
      • Can feed role lookup, profile search, or email finding.

      What you give the tool

      • Company name
      • Company domain
      • Optional role/title filters

      What comes back

      • Employee list
      • Titles
      • Company context

      Good for questions like

      • Who works at this company?
      • Build a contact roster
      • Find possible marketing contacts

      Another tool fits better for

      • One exact role match
      • Email validation
      • Journalist media lists
    • Find who holds a roleFinds a specific role at a company.

      What the tool does

      • Searches for a person holding a target role at a company.
      • Returns likely matching person data.
      • Can include contact/profile fields depending on availability.
      • Feeds email finding or profile research.

      What you give the tool

      • Role/title
      • Company name or domain

      What comes back

      • Matched person
      • Title/company details
      • Profile/contact context

      Good for questions like

      • Find the CEO of this company
      • Who is VP Marketing at Acme?
      • Find the comms lead

      Another tool fits better for

      • Listing all employees
      • Validating an existing email
      • Journalist discovery
    • Read a professional profileFetches a single person's professional profile from a LinkedIn URL.

      This enriches one known person with professional context rather than just looking for an email.

      What the tool does

      • Reads professional profile data from a LinkedIn profile URL.
      • Returns bio, work history, skills, title, and related professional context where available.
      • Supports deeper contact research before outreach or account planning.

      What you give the tool

      • LinkedIn profile URL

      What comes back

      • Professional profile
      • Bio/work history
      • Skills and title context

      Good for questions like

      • Research this LinkedIn profile
      • Get professional context before outreach

      Another tool fits better for

      • Finding unknown people
      • Validating an email
      • Company-level firmographics
    • Look up a companyLooks up firmographic data for a company.

      This is company enrichment rather than people/contact enrichment.

      What the tool does

      • Finds company size, industry, location, founding date, and related fields where available.
      • Uses company domain or LinkedIn URL as lookup input.
      • Supports account research, segmentation, and lead qualification.

      What you give the tool

      • Company domain
      • Company name
      • Company LinkedIn URL

      What comes back

      • Firmographic profile
      • Company size/industry/location
      • Company metadata

      Good for questions like

      • Enrich this company
      • What industry/size is this account?
      • Prepare account context

      Another tool fits better for

      • Finding people at the company
      • Finding one person's email
      • Journalist research
    • Run a lookup over a listRuns one of the contact lookups across every row of a list.

      What the tool does

      • Runs one lookup across many rows: email finding, email checks, people or roles at a company, profiles or companies.
      • Returns the results as a file for export or follow-up.

      What you give the tool

      • Which lookup to run
      • A list or file of rows
      • Which columns hold the names, companies or emails

      What comes back

      • Bulk enrichment results
      • Structured output file
      • Status and error details

      Good for questions like

      • Find emails for everyone on this list
      • Check these emails before we send
      • Find contacts across these companies

      Another tool fits better for

      • One-off lookup
      • Journalist-specific enrichment with media-list deduping
      • Sending email

Research, web and sources

Tools for open-web research, source extraction, fact checks, reviews, and podcasts.

  • AI Bake-offAsk every major AI the same question at once and see what they collectively say — what they agree on, where their memories contradict each other, and the answer that survives a judged debate.

    When people ask AI a question in your space, the answer they get depends on which AI they asked. This tool asks them all — a dozen or more leading models, plus several searching the live web — and maps the collective answer: a consensus board showing how many AIs say each thing, the points where their memories genuinely contradict (with the live-web AIs settling checkable facts), and a collective answer written only from what most of them agree on. Debate mode goes further: the AIs argue it out in blind steel-man duels and three independent AI judges from other labs rule on the answer that survives scrutiny.

    What the tool does

    • Send one question to 6-13 AI models simultaneously, plus 4 with live web search
    • Count real consensus — merged so different wordings of the same answer count as one
    • Surface genuine contradictions between the AIs, with the live web arbitrating facts
    • Debate mode: blind steel-man duels judged by three AIs from other labs
    • Deliver a reader-first report plus an editable summary

    What you give the tool

    • One clear question, exactly as a person would ask it

    What comes back

    • Full HTML report (consensus board or fight report)
    • Editable Markdown summary
    • Structured results for chaining

    Good for questions like

    • "What do all the AIs say is the best X?" consensus checks
    • Publishable research content — "we asked 16 AIs the same question"
    • Settling a contested marketing question with a judged AI debate

    Another tool fits better for

    • Facts about a specific company (use AI Hallucination Audit)
    • Whether AI mentions your brand (use AI Visibility Check)
    • Ordinary web research — this fans out to many paid models
  • AI Hallucination AuditFind what AI gets wrong — or weirdly, dangerously, or hilariously wrong — about your company before your customers do. Asks a panel of leading AI models about you, then checks what they believe against the truth.

    When someone asks ChatGPT, Claude, or Gemini about your company, what does it actually say — and how much of it is true? This tool asks a panel of leading frontier AI models a fixed set of neutral questions about you, extracts what each one believes, compares them against each other, and audits every belief against your own website and the open web. It surfaces the flat-out-wrong claims (a fabricated founder, an acquisition that never happened), the confident-but-unverifiable beliefs, the strangest things AI thinks, and the important facts AI simply doesn't know — each one quoted verbatim, with the real fact where the truth is known. Only things the evidence actually contradicts are called wrong.

    What the tool does

    • Asks a panel of leading frontier AI models what they believe about your company, founder, and products.
    • Quotes each model verbatim, so you see exactly what AI is telling people about you.
    • Checks every belief against your own site and the open web — only calling something wrong when the facts contradict it.
    • Surfaces the flat-out-wrong claims, the confident fabrications, the strangest beliefs, and the reputation risks.
    • Flags what AI doesn't know about you that it should — the gaps worth filling.
    • Gives an overall AI Accuracy score and grade, plus Hallucination Risk, AI Confusion, and Knowledge Gap.

    What you give the tool

    • Your company / brand / product name
    • Your website (the ground truth it checks against)
    • Optional: known facts (founder, HQ, founded year), a competitor, or an uploaded fact sheet

    What comes back

    • Client Report — headline finding, AI Accuracy score + grade, scorecard, and the cited findings
    • Analyst Report with a diagnosis and copy-ready correction + content/PR handoffs
    • Findings CSV + structured analysis (for follow-up work)

    Good for questions like

    • What does AI get wrong about us?
    • What weird or dangerous things does AI believe about our brand?
    • Is AI giving people a fabricated founder / acquisition / fact about us?
    • How accurate is AI about our company overall?

    Another tool fits better for

    • Whether AI assistants mention or recommend you (use the AI Visibility Check)
    • Whether AI understands a specific page (use the AI Comprehension Check)
    • Generating or rewriting content
    • One keyword's search volume
  • Ask Knowledge BaseAsk an expert's built-in knowledge wiki a question and get one grounded, cited answer.

    Experts can carry a compiled knowledge wiki — synthesized practitioner articles plus the underlying sourced facts. This tool answers a natural-language question from that wiki in one step: it navigates the wiki's map, concept articles, and cross-links, recalls the most relevant sourced facts, and returns a single grounded answer that cites each specific statistic. It replaces the older list/read/search wiki tools with one ask.

    What the tool does

    • Takes a natural-language question and answers it from the expert's knowledge wiki.
    • Navigates the wiki map and concept articles and follows their related-topic links.
    • Recalls the most relevant individual sourced facts as evidence.
    • Synthesizes one grounded answer that cites each specific stat to a fact and names article sources.
    • Declines honestly when the wiki does not cover the question instead of guessing.
    • Suggests related wiki pages worth exploring next.

    What you give the tool

    • A natural-language question
    • (Automatic) the bound expert's knowledge wiki

    What comes back

    • A grounded, cited answer
    • The articles and sourced facts it used
    • Related pages to explore next

    Good for questions like

    • What does our wiki say about X?
    • What's the recommended methodology for Y?
    • Best practices for Z per this expert's knowledge
    • Conceptual or how-to questions an expert should answer from its own knowledge

    Another tool fits better for

    • Live news or current data
    • Conversation history or ad-hoc memories
    • Execution tasks like finding journalists or building outreach lists
    • Questions outside the expert's knowledge domain
  • Browser AgentDrive a real web browser to do interactive, multi-step web work: navigate js-heavy sites, read dashboards, fill forms and extract data a fetch tool can't reach.
  • Business ReviewsReads what customers say about a business — a rating snapshot, the individual reviews, or a full voice-of-customer analysis with themes and a fix list.

    Reads a business's reviews across Google, Trustpilot, Tripadvisor or Yelp. Three depths: an instant rating snapshot; the raw individual reviews; or a voice-of-customer analysis that mines the review text for the themes customers raise, what they love versus complain about, your reply-rate and recent-sentiment reads, and a ranked list of what to fix first.

    What the tool does

    • Snapshot: overall rating, review count, and the 1-5 star distribution with a chart.
    • Reviews: the individual reviews — text, rating, author, date, and the owner's reply.
    • Analysis: topic themes with data-computed frequencies, the love-vs-complaint split, and complaint/praise catalogs.
    • Surfaces your owner reply-rate, recent-window sentiment vs the lifetime average, and a ranked fix list.

    What you give the tool

    • Business name (add a city to disambiguate a chain)
    • Source (Google, Trustpilot, Tripadvisor, Yelp)
    • Location

    What comes back

    • A tabbed voice-of-customer card in chat (Overview, Loved, Issues, Theme map, Fix first)
    • A downloadable full report plus an analyst copy-pack (VoC lines, complaint-response playbook, FAQ themes)
    • Rating, review count and star distribution

    Good for questions like

    • What do customers say about this business
    • Analyze the reviews — what do people love and complain about
    • Pull the actual reviews for a business
    • How is this business rated / its reputation

    Another tool fits better for

    • Local SERP / map-pack ranking analysis (use the local listings checker)
    • General sentiment from social media
    • Employer-reputation (Glassdoor) reviews
  • Chat helpers 3 toolsBranch a chat into a new thread, look back at the tools used earlier in a chat, or start making a new skill or expert.
    • Branch this chatOpen the Branch-this-chat card, pre-filled: a new thread under another client (or personal work) that starts from a recap of this one.

      Another tool fits better for

      • Not for a plain client switch (the workspace picker does that), not for a new unrelated chat (New chat), not for summarising or recapping. Only in a live chat.
    • Recall my earlier tool callsLook up my own earlier tool calls in this chat: which tool, when, the inputs I passed and the head of what it returned (newest first).
    • Open the creation guideOpens the guide for making a new skill or expert, filled in with what you described.
  • Client KnowledgeAsk about the active client and get one cited answer drawn from everything we know — what they said (their emails/Slack/Drive), what we've decided/noted, and their brand profile.

    Answer a question about the active client from everything we know — what they said/wrote (their emails/Slack/Drive, cited), what we've decided/noted, and their brand profile. Use for specific lookups ('what did they say about X', 'are we hitting the requirement', 'fee history', 'who owes what', 'what's overdue') and for the big-picture read ('how's the relationship with this client', 'anything I should worry about', 'what's the state of play'). Returns a cited answer, labels each fact's source, surfaces conflicts, and refuses when nothing's on file.

  • Community Research 2 toolsMine what real Reddit users say about a topic, then ask questions of the finished research.
    • Community ResearchMine unprompted Reddit community opinion on a topic — what real users praise/pan, the workflows they build, pain points, unmet 'I'd pay for X' wishes, consensus vs live disputes, and buying criteria — optionally grounded in the requester's…
    • Ask Community ResearchAnswer questions from a completed community research run — converse with the mined Reddit corpus (report, theme evidence, per-thread extracts, raw comments) with verbatim quotes, breadth counts and honest 'not covered' answers.
  • Company Knowledge (How We Work)Ask how the company (our own agency) does things — pricing structure, review workflows, proposal practice, pitching — answered from evidence-backed practices compiled from our own documents, with dates and how practices changed over time.

    Cited Q&A over the company's own process-knowledge store ('How We Work'). Every answer cites machine-extracted practices from our own documents, each carrying evidence breadth (established/emerging/one-off), the date range its evidence comes from, and evolution notes when a practice changed over time. Confidential material never enters answers. Refuses honestly when nothing is on file.

    What the tool does

    • Company practice Q&A
    • Internal process lookup
    • Practice evolution history
    • Sourced evidence retrieval

    What you give the tool

    • question

    What comes back

    • cited answer
    • citations with confidence + date range + evolution
    • evidence quotes (redacted lane)

    Good for questions like

    • how do we usually price engagements
    • what's our review process
    • how do we structure proposals
    • how has our pitch practice changed over time
  • Competitor & Brand WatchSee exactly what a competitor is doing — and how you stack up — across ~22 grounded signals, in one report. Or point it at your own brand for a health snapshot. Works for any business, not just one industry.

    Pick a competitor and it resolves who they really are, then pulls real, current data from across the web — new content and pages, backlinks and rankings, whether AI assistants name them, news and sentiment, social and ads, reviews, hiring, tech stack, even funding — and turns it into a clear you-vs-them story: where they're ahead, what they're investing in, and the specific moves to make in response. 'You' comes from your client profile, and it confirms everything (competitor, websites, depth, and the category it'll probe) before it spends a cent. Run it on your own brand instead for a single-subject health snapshot.

    What the tool does

    • Resolves the competitor's real identity (name → website + profiles), so every signal targets the right company.
    • Runs ~22 grounded watchers in parallel: search, backlinks, rankings, AI-answer presence, news + sentiment, social, ads, reviews, hiring, tech, funding.
    • Builds a you-vs-them scoreboard and a plain-language read on where they're ahead and what they're building.
    • Surfaces the specific, data-grounded moves to make in response — no generic advice.
    • Confirms the inputs (and the auto-detected category that drives the AI-visibility checks) before any spend.
    • Saves what it found so a recurring watch can pick up from there.

    What you give the tool

    • A competitor name (or its website) — or your own brand, for a brand snapshot
    • Depth: pulse (fast), standard, or deep (richest)
    • 'You' is taken from your client profile; the category is auto-detected and confirmable

    What comes back

    • Client Report — the you-vs-them scoreboard, what's going on per area, and a prioritized action plan
    • Analyst Brief with a diagnosis, confidence read, and copy-ready handoffs
    • Structured agent JSON for follow-up work

    Good for questions like

    • Analyze a competitor vs us
    • What is a competitor doing that we're not?
    • How do we compare to a competitor?
    • How is our brand doing right now?

    Another tool fits better for

    • Setting up an always-on recurring monitor (use the Competitor Watch automation)
    • One keyword's search volume or a single-page audit
    • Finding journalists or drafting outreach
    • Generating content ideas
  • Editorial QA & Fact CheckFact-checks an article, campaign page, pasted draft, uploaded file, or URL.

    This is for editorial QA: verifying claims, assessing source support, and identifying unsupported, risky, vague, or overclaimed statements.

    What the tool does

    • Reviews article text, URLs, pasted drafts, or uploaded documents.
    • Identifies factual claims and checks whether they are supported.
    • Flags unsupported, weakly sourced, risky, or ambiguous claims.
    • Can recommend source additions, caveats, or edits.
    • Produces a fact-check/QA report for editorial review.

    What you give the tool

    • Article URL
    • Pasted draft
    • Uploaded file
    • Source list or evidence packet
    • Fact-checking focus

    What comes back

    • Fact-check report
    • Claim review
    • Risk notes
    • Source-support recommendations
    • Suggested corrections

    Good for questions like

    • Fact-check this article
    • Is this claim supported?
    • Review this draft before publishing

    Another tool fits better for

    • Creating a full content brief
    • Raw web search only
    • Legal review or formal compliance approval
  • Idea GenomeGenerates scored, ready-to-pitch content and campaign ideas for a topic, grounded in what's actually working across ~1,000 high-performing pieces spanning 12 verticals.

    For a topic, this tool decomposes a standing cross-vertical corpus of high-performing content into its working parts — story shape, news hook, mechanism, unit of analysis, comparison basis, asset type, tone — and finds where your topic has an opening, surfacing fresh ideas grouped by signal: proven formats untapped here, what's working right now, angles getting ahead of the curve, and wildcards.

    What the tool does

    • Studies ~1,000 recent high-performing pieces across 12 verticals and breaks down what makes each work.
    • Finds proven formats winning elsewhere that almost nobody in your topic is doing yet.
    • Surfaces the hooks and angles earning the most engagement in your topic right now.
    • Flags angles rising in podcasts and niche conversation before they hit mainstream news.
    • Frames each idea as a punchy headline plus the claim a campaign would aim to prove and how we'd prove it with real data.
    • Delivers a client opportunities report, a deeper analyst brief, and a structured analysis file.

    What you give the tool

    • A topic or subject to ideate on
    • Optional: scoring profile (PR, SEO, or social)

    What comes back

    • Content & campaign opportunities report (client-facing)
    • Analyst idea brief (deeper, with evidence and scores)
    • Structured idea analysis (for follow-up work)

    Good for questions like

    • Give me content and campaign ideas for a topic
    • Fresh PR campaign angles for a space
    • What should we publish about this subject?
    • Cross-vertical ideas grounded in what performs

    Another tool fits better for

    • What the pages ranking for a topic are missing (use the Information Gain Finder)
    • Planning a client's full content portfolio from a domain (use Content Scout)
    • Writing the finished article
    • One keyword's search volume
  • Ideation Stress TestAttacks a story or campaign idea before you invest — scoring its strength 0-100 and surfacing its failure modes, with prior coverage and search saturation grounded in real data and a concrete fix for each weakness.

    Give it one idea or a whole batch. It pressure-tests the ways an idea can fail — already covered, weak evidence, likely criticism, SEO saturation, methodological flaws, and audience objections — checking the checkable ones against live data (a full read of the top-5 Google pages for “already written,” recent news coverage, and real search volume/difficulty/competition) and judging the rest like a sharp editorial board. The result is advisory, never a veto: even a weak idea gets an honest score and a path to make it stronger.

    What the tool does

    • Scores each idea's strength from 0 to 100 with a soft band (Strong / Solid / Needs Work / Long Shot).
    • Checks whether journalists have already covered the exact angle, using real recent news data.
    • Measures how crowded the search space is — real search volume, keyword difficulty, and who currently ranks.
    • Red-teams the evidence, methodology, likely criticism, and audience objections.
    • Gives a concrete fix for every weakness it finds, plus the one thing to fix first.
    • In bulk, ranks up to 20 ideas into a leaderboard and a sortable scorecard.

    What you give the tool

    • A single story/campaign idea
    • Or a CSV/JSON of many ideas (up to 20)
    • Optional: target keyword, audience, or data source/method

    What comes back

    • Stress Test Report with strength score, ranked weaknesses, and fixes
    • Bulk: ranked Leaderboard Report + sortable Scorecard CSV
    • Structured analysis (for follow-up work)

    Good for questions like

    • Is this idea any good before we invest?
    • Poke holes in this story angle before we pitch
    • Rank these 15 campaign ideas and tell me what's wrong with each
    • Has this been done before / is the SEO space saturated?

    Another tool fits better for

    • Generating new ideas (use the Idea Genome)
    • Finding what ranking pages miss (use the Information Gain Finder)
    • Writing the finished piece
    • One keyword's search volume
  • Information Gain FinderFinds the information gain on a topic — what the pages currently ranking on Google are missing versus what experts, forums, and research are actively discussing.

    For a topic, this tool reads what's actually ranking on Google and compares it against what podcasts, Reddit, Hacker News, and recent research are actively discussing, to surface the angles the ranking pages leave uncovered — your opening to out-cover the top results, get cited, or pitch first.

    What the tool does

    • Scrapes the pages currently ranking for a topic and maps what they already cover.
    • Mines what experts and practitioners are discussing across podcasts, Reddit, Hacker News, and research.
    • Surfaces the differentiated angles the ranking pages miss, each with verbatim source quotes and links.
    • Pulls the real questions the audience is asking and the citable stats and numbers to lead with.
    • Shows the bonus search reach (adjacent and quick-win queries) one strong piece could also win.
    • Delivers a strategic territory report, ready-to-use content briefs, and an emerging-angles digest.

    What you give the tool

    • A topic, subject, or keyword
    • Optional: include Reddit discussions
    • Optional: grounded query mining + territory map

    What comes back

    • Territory report (strategic overview)
    • Per-opportunity content briefs
    • Emerging-angles digest
    • Charts: search reach and topic maturity

    Good for questions like

    • What should we write about this topic?
    • Find underserved angles competitors miss
    • Content-opportunity audit for a subject
    • Fresh, defensible hooks for content, social, or PR

    Another tool fits better for

    • Writing the finished article
    • One keyword's search volume
    • A live web search
  • Intent GraphMap the full question & search-intent universe around one topic from observed data: recursive Google People-Also-Ask expansion, autocomplete sweeps across Google/YouTube/Bing/Amazon, the related-keyword universe with search volumes, real Q…
  • Missions 2 toolsSet a goal the agent keeps working on in the background until it is done, and check in with it.
    • Draft a missionDrafts a mission, a goal the agent keeps working on in the background until a finish line, for you to review and start.
    • Talk to a missionPasses your message to one of your missions and brings back its reply.
  • Podcasts 2 toolsFind podcast episodes on a topic and estimate how many downloads a show gets.
    • Podcast SearchSearches podcast episodes by topic.

      This helps find relevant podcast episodes, guests, or conversations for research, PR, expert sourcing, or content ideation.

      What the tool does

      • Searches podcast episodes by topic or query.
      • Returns episode titles, show names, summaries, and metadata.
      • Identifies episodes where transcripts may be available.
      • Can feed transcript retrieval for deeper analysis.

      What you give the tool

      • Topic or query
      • Optional show/guest filters
      • Result count

      What comes back

      • Episode list
      • Podcast metadata
      • Summaries
      • Transcript identifiers where available

      Good for questions like

      • Find podcasts discussing this topic
      • Find episodes with this guest
      • Research podcast conversations

      Another tool fits better for

      • Fetching the full transcript after an episode is known
      • News article search
      • General web search
    • Podcast Audience EstimateEstimates how many downloads a podcast gets per episode.

      Gives a podcast's audience size as downloads per episode in its first 30 days — a likely range, a size tier, and a confidence level — built from public signals when no verified number exists.

      What the tool does

      • Resolves a show from an Apple Podcasts link, ID, or title.
      • Reads Apple ratings and review recency across four countries, the show's own feed, Castbox subscribers and plays, and its YouTube channel.
      • Returns a most-likely figure with a calibrated range, a size tier, a confidence level, and every signal it used.
      • Flags dormant feeds, video-first shows, and shows beyond the model's range.

      What you give the tool

      • Apple Podcasts URL, Apple ID, or the exact show title

      What comes back

      • Downloads per episode (most likely, plus range)
      • Size tier (small / mid / large / top)
      • Confidence level and caveats
      • The public signals behind the estimate

      Good for questions like

      • How big is this podcast?
      • Is this show worth pitching?
      • What tier is this podcast?
      • Size the podcasts on a media list

      Another tool fits better for

      • Finding episodes by topic (use Podcast Search)
      • Building a ranked list of shows (use Influencer Discovery)
      • YouTube-only channels with no podcast feed
      • Treating the number as a measured figure — it is a model estimate with a range
  • Quick Cited AnswerOne factual question in, a short answer from the web with its sources, in seconds.

    What the tool does

    • Answers one specific question with current facts
    • Cites the pages the answer came from

    What comes back

    • A short answer
    • Source links
  • Session SummaryTurns everything you did in a chat session into a clean executive summary — the deliverables, the key findings, and what they mean.

    When you've done a stretch of work in one conversation — research, reports, data pulls, drafts — this reads back over everything that was produced and the discussion around it and writes a single grounded executive summary you can hand to a stakeholder or keep for the record. It works from the actual files and results, not just the chat, so the recap reflects what was really produced.

    What the tool does

    • Reads the session's real deliverables (reports, datasets, charts, media) and the conversation around them
    • Writes one grounded executive summary — bottom line, key findings, and the work done
    • Delivers it as a card in chat with a downloadable report

    What you give the tool

    • The current chat session (automatic)
    • Optional: a focus topic to steer the summary (e.g. 'focus on the SEO findings')

    What comes back

    • An executive-summary report (downloadable)
    • A summary card in chat

    Good for questions like

    • summarize this session
    • recap everything we did
    • give me an executive summary of this conversation
    • wrap up this work into a report

    Another tool fits better for

    • Summarizing a single external document or uploaded file — use the document reader/analyzer
    • A live status check while work is still running
  • Top-Pages ScrapeScrapes a domain's highest-traffic pages into a CSV.

    Finds a domain's highest-traffic pages and scrapes them into a CSV, for when you care about the pages that actually get the traffic. For a list of URLs or a whole site, Site Intelligence & Crawler is faster and free.

    What the tool does

    • Finds a domain's highest-traffic pages and scrapes their content into a CSV.

    What you give the tool

    • A domain (the tool picks its top pages)
    • Optional page limits

    What comes back

    • Scraped page dataset
    • Preview rows
    • Workspace file

    Good for questions like

    • Scrape the domain's highest-traffic pages
    • A top-pages dataset for a client

    Another tool fits better for

    • Scraping a list of URLs (Site Intelligence & Crawler, collect mode)
    • Crawling a whole site's content or link graph (same)
    • Reading one page now (Page Reader)
    • An analyzed site report or technical audit (Site Intelligence report mode)
  • Transcribe MediaTurn any recording — an interview, a webinar, a podcast episode, a YouTube or TikTok video — into a searchable transcript with speaker names, verbatim quotes, clip timecodes and a cited summary.

    Give it a file you uploaded or a link, and it transcribes the audio and works out who is speaking. Every quote it returns is checked word-for-word against the recording, and every timestamp is real — it will leave a speaker unnamed rather than guess, and it will drop a quote rather than invent one. Podcasts and uploads get full speaker separation; platform videos use their captions, which are more accurate and far cheaper.

    What the tool does

    • Transcribes uploaded audio and video, podcasts, and YouTube/TikTok/Instagram links
    • Separates and identifies speakers, with the evidence for each name
    • Pulls verbatim, timestamped quotes — never paraphrased
    • Finds clip-worthy moments with links that play the exact segment
    • Writes a summary where every point cites the moment it came from
    • Produces subtitle files (.srt and .vtt) for accessibility

    What you give the tool

    • An uploaded audio or video file
    • A link to a podcast (Apple Podcasts or RSS), a direct media file, or a video
    • A podcast episode found earlier by searching

    What comes back

    • A full transcript with speaker turns and timestamps
    • Subtitle files (.srt, .vtt)
    • Verbatim quotes with the exact time each was said
    • Clip timecodes with a link that plays them
    • A cited summary, chapters, and speaker names

    Good for questions like

    • What did the customer actually say in that interview?
    • Pull quotes from this podcast episode for a case study
    • Summarize this hour-long webinar with timestamps
    • Find the moments worth clipping from this video
    • Who said what on this recorded call?

    Another tool fits better for

    • Studying what works across many videos in a niche — use Video Genome
    • Finding podcast episodes about a topic — search for them first, then transcribe
    • Creating or editing audio and video
  • Web Search And ReadSearches the open web and can read the top results in one step.

    This is the general research tool when the team does not already have exact URLs and needs source material from the web.

    What the tool does

    • Runs a Google web search for a topic or query.
    • Can optionally visit results and extract readable body content.
    • Returns links, snippets, and source text depending on mode.
    • Supports source gathering, competitive examples, and current information research.

    What you give the tool

    • Search query
    • Whether to extract page content
    • Result count or filters

    What comes back

    • Search results
    • URLs and snippets
    • Extracted page content
    • Saved source files where applicable

    Good for questions like

    • Find pages about this
    • Search and tell me what the top results say
    • Gather source material

    Another tool fits better for

    • Raw Google rank tracking
    • News/journalist discovery
    • Known URL extraction
    • Private workspace files

Data, statistics and surveys

Tools for code execution, public data, dataset exploration, survey design, and survey analysis.

  • Code & Data Analysis 2 toolsRuns Python on your files for analysis, charts and calculations.
    • Run code on your dataRuns Python analysis in a sandbox for files, charts, calculations, and data work.

      This is the heavy-duty code execution tool. The team gives the analytical goal and success criteria; a coding model writes and runs code in an isolated environment.

      What the tool does

      • Runs Python with packages, pandas/dataframes, statistical analysis, and charting.
      • Processes uploaded or generated files.
      • Cleans, joins, transforms, analyzes, and visualizes data.
      • Creates saved outputs such as reports, charts, CSVs, or result files.
      • Can auto-install missing packages within execution limits.
      • Supports both complex analyses and simple return-result-only calculations when needed.

      What you give the tool

      • Task description
      • Goal
      • Expected outcome
      • Success criteria
      • Output filename

      What comes back

      • Analysis result
      • Charts or generated files
      • Saved output artifact
      • Execution notes

      Good for questions like

      • Analyze this dataset
      • Create a chart
      • Find anomalies
      • Join and clean these files
      • Run statistical analysis

      Another tool fits better for

      • Tiny calculations handled by Quick Compute
      • Reading one file only
      • Schema-preserving format conversion only
    • Add a file to the code sandboxPuts a saved file into the code sandbox so the analysis code can read or change it.
  • Data files 3 toolsCheck a data file for mistakes before it reaches a client, convert it between CSV, Excel, JSON and Parquet, or put it into a new Google Sheet.
    • Check a data fileChecks a CSV, Excel, JSON or Parquet file for the mistakes that embarrass a deliverable before it goes to a client, a chart or a pitch.

      This is a pre-delivery quality check. It reads the whole file, runs a fixed set of checks (missing or misspelled states, duplicate keys, multiplied rows, totals rows in the detail, rank order, per-capita math, pasted columns, lost leading zeros, mixed units, impossible values, spelling variants, N/A spelled several ways, bad dates, URLs and emails, encoding damage, placeholder text, personal data) and reports what it found with row numbers. It never changes the source file.

      What the tool does

      • Reads a stored CSV, TSV, Excel (every sheet), JSON records or Parquet file with every cell kept as text.
      • Runs deterministic checks and ranks each finding high, medium or low with the rows and examples.
      • Writes a Markdown report and, when a safe mechanical repair applies, a cleaned copy plus a row-by-row change log.
      • Says which checks could not run and what input would enable them.

      What you give the tool

      • Optional: what the file is (ranked table, media list, survey, scraped rows)
      • Optional: key columns, expected row count, expected universe (50 states, +DC, +PR), a date range

      What comes back

      • Findings table
      • Data-check report
      • Cleaned copy and change log (optional)

      Good for questions like

      • Check a CSV before it goes to the client
      • Find duplicates and missing states in a ranking
      • Spot bad emails and URLs in a media list
      • Catch lost leading zeros and mixed units

      Another tool fits better for

      • Analysing or transforming the data
      • Verifying that the numbers are true
      • Checking email deliverability
      • PDFs, images, documents or nested JSON
    • Convert data filesConverts stored structured files between JSON, CSV, TSV, Excel, and Parquet.

      This is a format conversion tool. It preserves the data shape and helps the next tool or teammate consume the file in the right format.

      What the tool does

      • Converts one or more stored data files between common structured formats.
      • Handles JSON, CSV, TSV, Excel, and Parquet-style workflows.
      • Creates converted files in the workspace.
      • Returns previews and file references for follow-up work.

      What you give the tool

      • Target format
      • Optional sheet/table settings

      What comes back

      • Converted file
      • File metadata
      • Preview rows

      Good for questions like

      • Convert CSV to Excel
      • Turn JSON into CSV
      • Make this file Parquet
      • Prepare a file for another tool

      Another tool fits better for

      • Analyzing or cleaning the data
      • Joining files
      • Charting
      • Editing the meaning of the data
    • Load file into Google SheetLoad a saved CSV or Excel file from you's Files into a new Google Sheet in their connected Google account — every row, written in batches, read back and checked — and return the sheet link.

      When you want a saved table file (CSV, TSV or Excel — a `file_…` id in their Files) put into Google Sheets: 'put this CSV in a Google Sheet', 'send the list to Sheets', 'make it a Google Sheet'. Loads every row into a brand-new sheet and returns its link.

  • Data Lake QuerySearches precomputed dataset metadata to discover useful datasets and fields.

    This helps teams navigate available data assets before writing code. It can suggest datasets, columns, joins, and analysis paths from semantic metadata.

    What the tool does

    • Searches dataset metadata and semantic descriptions.
    • Finds relevant datasets for a question or analysis goal.
    • Suggests useful columns, joins, and filters.
    • Guides data-analysis planning before sandbox execution.

    What you give the tool

    • Natural-language data question
    • Topic/entity
    • Desired metrics or dimensions

    What comes back

    • Relevant datasets
    • Suggested fields
    • Join/filter ideas
    • Analysis guidance

    Good for questions like

    • What dataset should we use?
    • Find data about this topic
    • Which columns answer this question?

    Another tool fits better for

    • Live web search
    • Actually running code on the dataset
    • Fetching raw public stats by source
  • Data Scout 2 toolsFind authoritative datasets for a topic, then fetch the ones you pick and mine them for story angles.
    • Data ScoutFind real, authoritative datasets for a topic — a ranked, content-verified shortlist of data sources (global/national/local, verified-ready vs needs-fetching) to feed the Data Story Miner.

      What you give the tool

      • Topic to find data for
    • Mine the datasets you pickedFetches the datasets you picked from Data Scout and runs the Data Story Miner on them.
  • Data Story MinerFind defensible, fact-checked story angles in a data file or data URL — every number computed in SQL, not guessed.

    Hand it a messy data file (CSV/Excel/JSON) or a data URL and it surfaces the newsworthy, defensible angles — rankings, trends, correlations, and cross-table insights — with every number computed in SQL so the findings are provable, not hallucinated. Built for turning a survey export, metrics dump, or public dataset into sourced, ready-to-pitch story angles.

    What the tool does

    • Ingests messy CSV/Excel/JSON files or a data URL into clean, typed tables.
    • Surfaces rankings, trends, correlations, and cross-table insights.
    • Computes every number in SQL so each finding is provable (no LLM-guessed stats).
    • Scores and gates angles for defensibility, discarding weak or fabricated ones.
    • Returns ready-to-pitch story angles with the supporting numbers.

    What you give the tool

    • A data file (CSV/Excel/JSON) or a data URL
    • Optional: a topic or angle focus

    What comes back

    • Ranked, defensible story angles
    • The SQL-computed numbers behind each angle
    • A fact-checked findings report

    Good for questions like

    • What's the story in this data?
    • Find newsworthy angles in this survey or metrics export
    • Turn this dataset into pitchable, sourced stats
    • Which trends or correlations here are actually defensible?

    Another tool fits better for

    • Prose, articles, or brand-copy analysis (it needs structured data)
    • A single fact or a simple lookup
    • Generating data you don't have (use Survey Builder)
    • Open-web research (use Web Search And Read)
  • Dataset QueryQueries a known public dataset URL or source.

    This is useful once a dataset is identified and the team wants to preview columns, dimensions, rankings, or values before deeper analysis.

    What the tool does

    • Queries a known dataset URL or source.
    • Previews columns, rows, rankings, series, or dimension values.
    • Helps decide how to analyze or filter the dataset.
    • Can feed code execution or statistical investigation.

    What you give the tool

    • Dataset URL
    • Operation or query mode
    • Filters/dimensions

    What comes back

    • Preview rows
    • Column metadata
    • Rankings or series
    • Structured response

    Good for questions like

    • Preview this dataset
    • What columns does this dataset have?
    • Query this public data URL

    Another tool fits better for

    • Finding datasets from scratch
    • Full custom analysis
    • Private files
  • Public Company Finance SearchAnswers public-company finance questions with live market data and source-backed context.

    Pulls live market data for listed companies, then frames it for research, PR, marketing and account work.

    What the tool does

    • Looks up current quote and valuation context such as price, market cap, P/E, and related metrics.
    • Finds recent financials, earnings context, revenue, margins, and segment details where available.
    • Compares public companies for competitor, client, or market research.
    • Adds concise PR or marketing implications when relevant.
    • Returns source URLs and raw finance result details for verification.

    What you give the tool

    • Finance question
    • Optional ticker symbols
    • Analysis focus
    • Optional output limits

    What comes back

    • Finance answer
    • Structured finance result snippets
    • Ticker list
    • Source URLs

    Good for questions like

    • Check a public company's market context
    • Compare public competitors
    • Find finance-backed PR context

    Another tool fits better for

    • Private-company firmographics
    • Investment advice
    • Finding employees or contacts
  • Public statistics 5 toolsScan official public statistics for trends, rankings and outliers, dig for story angles, pull full series, and export what you found.
    • Explore Public DataScans supported public statistical sources for trends, rankings, outliers, and dataset leads.

      This is a discovery tool for data-backed story research. It helps find signals in public datasets before committing to a specific dataset or chart.

      What the tool does

      • Searches supported public statistical sources.
      • Returns trends, rankings, outliers, and dataset leads.
      • Creates a run ID for deeper drill-down.
      • Helps identify promising data angles for PR, research, and reports.

      What you give the tool

      • Topic or statistical question
      • Geography/timeframe
      • Supported source preferences

      What comes back

      • Signal digest
      • Dataset leads
      • Rankings
      • Run ID

      Good for questions like

      • Find data-backed story angles
      • What public data exists for this topic?
      • Find trends or rankings

      Another tool fits better for

      • Private company data
      • Generic web research
      • Raw series retrieval only
    • Find Data Story AnglesRuns a deeper public-statistics investigation for data-backed story angles.

      This goes beyond raw data retrieval. It verifies and grades angles so the team can separate publishable findings from weak or obvious ones.

      What the tool does

      • Investigates public datasets for defensible findings.
      • Verifies candidate story angles and grades their strength.
      • Looks for rankings, changes, gaps, outliers, and relationships.
      • Returns caveats and interpretation guidance for editorial use.

      What you give the tool

      • Topic or hypothesis
      • Target geography/timeframe
      • Preferred source types
      • Story criteria

      What comes back

      • Verified angles
      • Grades/confidence
      • Supporting data
      • Caveats
      • Analyst notes

      Good for questions like

      • Find defensible data angles
      • Investigate this statistical story
      • Separate interesting findings from weak ones

      Another tool fits better for

      • Simple raw series fetch
      • Private data analysis
      • Generic web sourcing
    • Get Public StatisticsPulls raw numeric series from supported public sources.

      This tool is for direct numeric data retrieval when the team knows the source or series type they need.

      What the tool does

      • Fetches raw numeric series from supported sources such as Census, BLS, FRED, OECD, EIA, Treasury, CDC, and Socrata-style datasets.
      • Returns observations and metadata.
      • Supports downstream analysis, charting, and reporting.
      • Complements broader exploration and investigation tools.

      What you give the tool

      • Known dataset/source or series request
      • Geography
      • Timeframe
      • Filters

      What comes back

      • Numeric series
      • Observations
      • Metadata

      Good for questions like

      • Get this public data series
      • Pull raw stats for analysis
      • Fetch numeric data from a supported source

      Another tool fits better for

      • Discovering what data exists
      • Finding article citations
      • Private/company statistics
    • Get Full Series & CorrelationsRetrieves full observations for selected series from a statistics exploration run.

      This is the follow-up after a broad public-statistics exploration. It gets the data behind promising leads.

      What the tool does

      • Uses an explore-stats run ID to retrieve selected series.
      • Returns full observations for trend, ranking, or correlation analysis.
      • Supports deeper validation of promising public data angles.
      • Can feed charts, analysis, or exports.

      What you give the tool

      • Run ID
      • Selected series or dataset lead
      • Timeframe/geography options

      What comes back

      • Full series observations
      • Dataset metadata
      • Correlation or drilldown data

      Good for questions like

      • Drill into this stats lead
      • Get the full time series
      • Validate this trend

      Another tool fits better for

      • Initial dataset discovery
      • Generic web search
      • Non-public/private datasets
    • Save Stats ReportExports a statistics exploration or investigation as a deliverable.

      This turns a stats run into something shareable or reusable, such as a report or structured JSON.

      What the tool does

      • Exports explored statistics runs.
      • Creates markdown reports or structured JSON artifacts.
      • Preserves findings, source details, and useful metadata.
      • Supports handoff to editorial, PR, or analysis workflows.

      What you give the tool

      • Stats run ID
      • Export format
      • Selected findings or sections

      What comes back

      • Markdown report
      • Structured JSON
      • Workspace artifact

      Good for questions like

      • Export this stats run
      • Create a report from these findings
      • Save this analysis

      Another tool fits better for

      • Finding new data
      • Running the statistical investigation itself
      • Chart generation
  • Surveys 3 toolsDesign a survey worth a headline, create it in your SurveyMonkey account, and find the findings that hold up in the responses.
    • Survey BuilderDesigns a newsworthy, fielding-ready survey from a campaign or research topic.

      This is for creating a survey plan, not analyzing completed responses. It researches fertile question areas, helps choose what to measure, writes the instrument, and QA-checks it.

      What the tool does

      • Researches topic areas without pretending to know future survey findings.
      • Helps select the concepts and measurements worth testing.
      • Designs screening, demographics, A/B wedges, rankings, matrices, and question logic.
      • QA-checks the survey for clarity, bias, methodology, and fielding readiness.
      • Lets the team review and revise the design before final output.
      • Produces a plan and SurveyMonkey-ready paste block.

      What you give the tool

      • Campaign topic
      • Research goal
      • Target audience
      • Survey constraints
      • Desired outputs

      What comes back

      • Survey plan
      • Survey design JSON
      • SurveyMonkey paste block
      • QA notes

      Good for questions like

      • Design a survey for this campaign
      • Build a data-PR questionnaire
      • Create a fielding-ready poll

      Another tool fits better for

      • Analyzing completed survey responses
      • Writing one casual question
      • Publishing to SurveyMonkey
    • Create the survey in SurveyMonkeyCreates an already designed survey inside a connected SurveyMonkey account.

      This is the publishing/export step after a survey has been designed. It pushes the design into SurveyMonkey as a draft.

      What the tool does

      • Creates a survey in a connected SurveyMonkey account.
      • Pushes the full design, questions, A/B splits, scales, and demographic structure.
      • Defaults to the most recent survey design when appropriate.
      • Returns creation status and SurveyMonkey-side references where available.

      What you give the tool

      • Approved survey design
      • SurveyMonkey connection
      • Survey title/settings

      What comes back

      • SurveyMonkey draft
      • Creation status
      • Survey reference

      Good for questions like

      • Create that survey in SurveyMonkey
      • Push this designed questionnaire into SurveyMonkey

      Another tool fits better for

      • Designing the survey
      • Analyzing completed survey responses
      • Fielding strategy
    • Survey IntelligenceAnalyzes SurveyMonkey response data and finds defensible findings.

      This is for completed surveys. It cleans responses, tests relationships, codes open text, separates obvious from interesting, and turns results into publishable findings.

      What the tool does

      • Cleans SurveyMonkey response data.
      • Finds statistically defensible differences, cuts, and relationships.
      • Runs crosstab-style analysis and significance checks.
      • Codes open-text answers into themes.
      • Distinguishes interesting findings from obvious or weak findings.
      • Produces a publishable findings brief, analyst report, machine JSON, and improvement recommendations.

      What you give the tool

      • SurveyMonkey response export
      • Research questions
      • Demographic cuts
      • Campaign context

      What comes back

      • Findings brief
      • Analyst report
      • Machine-readable JSON
      • Open-text coding
      • Survey improvement recommendations

      Good for questions like

      • Analyze this survey
      • Find statistically significant differences
      • Turn survey responses into story findings

      Another tool fits better for

      • Designing a new survey
      • Analyzing arbitrary non-survey datasets
      • Publishing the survey
  • Watch a client documentAttach a document to the active client as a reference doc and/or watch it: a Google Doc or Google Sheet link (re-read at chat start when it changes, 'as of' stamp; a Sheet keeps every tab), or the file_id of a file uploaded in this chat (a…

    When you ask to watch / pin / attach / keep current a client document (a Google Docs or Google Sheets link, a file uploaded in this chat, or an asset already on the client) — and also when a client is active and you pastes a bare Google Docs or Sheets link that plausibly belongs with that client (a CM doc, guideline, brief, press list, do-not-contact list, tracker): a confirmation card with a relevance check is shown before anything is saved, so you decides. If they decline, read the doc and answer instead.

Creative media, audio and video

Tools for generated images, video, audio, voice cloning, voiceovers, and talking-head media.

  • AI images, video and audio 5 toolsMake images, video or audio from a prompt, edit images, and animate, lip-sync, trim or caption video.
    • Make media from a promptGenerates images, videos, or audio from text using supported AI models.

      This is the general creative-generation path for producing new visual, video, or audio assets from prompts and model settings.

      What the tool does

      • Generates images from text prompts.
      • Generates video or audio where supported by selected models.
      • Supports multiple models with different capabilities and tradeoffs.
      • Returns generated media files that can be displayed or reused.
      • Can run longer jobs asynchronously depending on model.

      What you give the tool

      • Prompt
      • Media type
      • Model choice
      • Aspect ratio/format
      • Style or constraints

      What comes back

      • Generated image, video, or audio file
      • Job status for async media
      • File metadata

      Good for questions like

      • Generate an image
      • Create a video from this prompt
      • Make audio with a model

      Another tool fits better for

      • Editing an existing image
      • Voiceover in a cloned voice
      • Talking-head lip sync
    • Edit imagesEdits images, prepares product packshots, and writes batch alt text.

      Edit an existing image, prepare product photos on a consistent canvas, or describe a batch of images for accessibility.

      What the tool does

      • Remove backgrounds, upscale, restyle or edit selected parts of images
      • Center products on a chosen canvas while preserving their original product pixels
      • Generate alt text from image content and page context, with empty text for decorative images

      What you give the tool

      • One or more source images
      • Choose an image edit, product packshot, or batch alt text
      • For edits: describe the change; for packshots: choose canvas size, background and padding
      • For alt text: add page context and identify decorative images

      What comes back

      • Edited images or product packshot PNGs
      • Batch alt text as a table, CSV and JSON
      • Per-image results and any processing errors

      Good for questions like

      • Make consistent product packshots from these photos
      • Write alt text for this image batch
      • Remove the background or edit part of this image

      Another tool fits better for

      • Generating from text only
      • Video transformation
      • Voice or audio work
    • Animate, trim and captionAnimates and lip-syncs media, trims existing video, and burns speech captions into video.

      Animate a still image, sync a face to audio, trim an existing video to a time range, or add captions from its spoken words.

      What the tool does

      • Animate a still image or sync a face to supplied audio
      • Trim existing video to a start and end time
      • Transcribe spoken words and burn captions into video

      What you give the tool

      • Your source image, audio or video file
      • Choose animation, lip-sync, video trim or video captions
      • For animation or lip-sync: describe the result; for trim: set start and end times
      • For captions: choose a caption style; available brand settings can be applied

      What comes back

      • An animated, lip-synced, trimmed or captioned media file
      • Downloadable video ready for playback and further edits
      • Processing status and finished-file details

      Good for questions like

      • Trim this video to the section I need
      • Add captions using the actual spoken words
      • Animate this photo or sync it to my audio

      Another tool fits better for

      • Plain text-to-image generation
      • Image cleanup/editing only
      • Cloned-voice narration
    • Check a media jobChecks the status of pending AI media jobs.

      This is mainly a support/follow-up tool for longer generation jobs, especially video jobs that may finish asynchronously.

      What the tool does

      • Checks whether a media job is still running, failed or finished.
      • Fetches the finished media when it is ready.

      What you give the tool

      • Job ID or request ID

      What comes back

      • Job status
      • Completed media URL/file where available
      • Error details if failed

      Good for questions like

      • Check this video job
      • Did the media generation finish?
      • Retrieve a completed async output

      Another tool fits better for

      • Starting new media generation
      • Editing media
      • Normal automatic delivery when already handled
    • Available media modelsList all available AI models for image, video, and audio generation with their capabilities and descriptions.

      Good for questions like

      • Which image, video and audio models can I use?

      Another tool fits better for

      • Making, editing or changing media (the other tools in this group)
  • Content Suite GeneratorTurn a research study into a full mix of branded social content in one run.

    Give it a study or data-rich article and it produces a coordinated content package styled to your brand: a fact-checked social carousel (with PDF), a slideshow reel, kinetic typography videos, an explainer animatic, and an audiogram — with the full explainer render and an AI presenter available as one-click upgrades. Every piece is generated from verified claims and seeded so repeat runs look genuinely different.

    What the tool does

    • Builds a fact-checked brief from your study, then renders every format from it
    • Styles everything from your brand kit — fonts, colors, light/dark
    • Produces multiple seeded variations so content never looks templated
    • Delivers drafts first; expensive renders are explicit upgrades

    What you give the tool

    • Study or article URL
    • Which formats to produce
    • Number of video variations

    What comes back

    • Carousel package (PDF + slides)
    • Kinetic typography videos
    • Slideshow reel
    • Explainer animatic / full render
    • Audiogram

    Good for questions like

    • turn this study into social content
    • make videos from our new research report
    • we need a content package for this data story
    • repurpose this survey into posts and videos

    Another tool fits better for

    • editing a single existing image or video (use the media tools)
    • finding what topics to write about (use Content Scout)
    • publishing to social platforms (use the posting tools)
  • Documents 2 toolsTurn your content into client-branded PDF reports, Word documents and slides, and save finished work to the workspace.
    • Document GeneratorTurns your content or files into polished, client-branded documents: PDF reports, editable Word docs, and slide decks.

      Hand it anything — an answer the assistant just wrote, uploaded files, or several files at once — and it produces a designed, branded deliverable: a report or memo PDF with cover, table of contents, stat highlights and charts; an editable Word version; a 16:9 slide deck built on presentation best practices; or the full pack with a ready-to-send delivery note. Branding (logo, colors, fonts) comes from the client's brand kit automatically, and every document can be revised afterward with plain-language instructions like 'rename section 3' or 'use different fonts' without starting over.

      What the tool does

      • Builds branded PDF reports and memos with covers, TOC, stat rows, callouts, tables and charts
      • Creates editable Word (.docx) versions of the same document
      • Builds 16:9 slide-deck PDFs with assertion-style titles and one message per slide
      • Merges multiple files or results into one cohesive document
      • Revises an existing document from a plain-language instruction
      • Adds a draft watermark when the work isn't final

      What you give the tool

      • Content the assistant wrote
      • Workspace files (markdown, text, HTML, CSV, JSON)
      • Client brand kit (automatic)
      • Optional title, fonts, colors, logo

      What comes back

      • Branded PDF report or memo
      • Editable Word document
      • Slide-deck PDF
      • Delivery note (full pack)

      Good for questions like

      • Turn this analysis into a client-ready PDF report
      • Make a slide deck from these findings
      • Combine these three files into one branded document with a Word version
      • Revise that document — rename a section or change the fonts

      Another tool fits better for

      • Reading or analyzing documents (use the file reading tools)
      • One-off images or infographics (use the creative media tools)
      • Writing the content itself — compose first, then package it
    • Save a documentSaves a finished deliverable to the workspace, where it opens beside the chat to read and edit.

      Another tool fits better for

      • Changing a document you already saved (open it and edit it instead)
      • Raw data files another tool will read
  • Infographic GeneratorTurns your data into an on-brand, art-directed infographic, then verifies the numbers with a multi-model accuracy check.

    This is the data-storytelling path: give it your stats (or wire them in from a research step) plus a few choices, and it produces a polished, on-brand infographic. Because Fractl's credibility depends on getting the numbers right, every result is independently verified by a panel of frontier models before you publish.

    What the tool does

    • Turns your data plus a few choices into an art-directed, on-brand infographic.
    • Picks the right layout for the data shape (timeline, comparison, ranking, multi-stat, dense report, and more).
    • Holds the brand — colors, font, and logo (drawn natively, or a pixel-exact logo overlay on request).
    • Verifies the result with a panel of frontier models, scoring data accuracy and flagging any wrong or fabricated numbers.
    • Reports an accuracy confidence score and a completeness note, and always reminds you to verify before publishing — it never claims 100%.
    • Supports free-form edits and full regeneration, re-running the accuracy check after every change.

    What you give the tool

    • Your data (stats, comparisons, timelines, rankings)
    • Type/layout (or let it choose)
    • Visual style (or auto from the brand)
    • Effort/density
    • Format/aspect ratio
    • Brand colors, font, and logo

    What comes back

    • Art-directed infographic image
    • Accuracy confidence score + flagged issues
    • Completeness note
    • Edit / regenerate / fix-logo options

    Good for questions like

    • Turn these stats into an infographic
    • Make a timeline graphic of this history
    • Visualize this comparison on-brand
    • Create a shareable data graphic for a campaign
    • Build a verified infographic for a research report

    Another tool fits better for

    • Generic decorative images (use AI Media Generator)
    • Editing an existing photo
    • Charts inside a live dashboard or spreadsheet
  • Meme StudioTurn a client's audience into shareable memes.
  • Open Page RemixShow a marketer what a web page would look like with their changes — copy, images, styling, whole sections, even new interactive pieces — on a live working copy, without touching the real site.
  • Podcast StudioTurns a topic — or anything you hand it — into a two-host podcast episode you can listen to.

    Two ways in. Give it a topic and it goes and researches it, deliberately hunting for material a normal deep-research pass misses, then tells you what it found and what that can become. Or hand it a link, a document or pasted text and it reads the whole thing and tells you honestly how much of it an episode can actually carry. Either way you choose, and it writes, fact-checks, revises and records the conversation.

    What the tool does

    • Researches a topic against a conventional deep-research pass, keeping only what that pass misses.
    • Reads a source you provide end to end and reports how much of it fits in 20 or 45 minutes.
    • Writes it as an interview — an expert with a point of view, and a host who won't let things slide.
    • Judges every draft three ways: is it grounded, is it listenable, and does an independent index agree.
    • Records it as a finished mp3 with two voices, plus the script and show notes.

    What you give the tool

    • A topic stated as a claim, or a link / file / pasted text
    • Episode length (20 or 45 minutes)
    • Writing quality: good or superior

    What comes back

    • A finished podcast episode (mp3)
    • The full dialogue script
    • Show notes
    • An optional written companion piece built from what the episode had no room for

    Good for questions like

    • Make a podcast about X
    • Turn this report into something I can listen to
    • Explain this document as a conversation
    • I want an audio deep dive on this

    Another tool fits better for

    • Reading out copy you already wrote — that's voiceover
    • A written article or blog post
    • Editing or re-voicing an existing audio file
  • Talking Head VideoCreates a lip-synced talking-head video from a face image and audio track.

    This is for making a photo speak an audio clip, often using a generated or cloned-voice voiceover.

    What the tool does

    • Takes a face or portrait image and an audio track.
    • Creates a lip-synced talking-head video.
    • Returns a video file that can be displayed or reused.
    • Supports presenter/avatar-style creative outputs from still images.

    What you give the tool

    • Face image file
    • Audio file
    • Optional model/settings

    What comes back

    • Talking-head video file
    • File metadata

    Good for questions like

    • Make this photo talk
    • Put my face on this voiceover
    • Create a presenter video from this headshot and audio

    Another tool fits better for

    • Plain voiceover
    • Animating a full scene
    • Lip-syncing existing video footage
  • Video clipMake a produced video clip (a presenter or narrator, b-roll, charts from real figures, captions) from a study, page, file or script, in about a minute and a half; 16:9 and vertical.

    What you give the tool

    • Made from
    • Angle
    • Style

    Another tool fits better for

    • A narrated summary of several documents (Video Overview)
    • Videos longer than two minutes or not in English
  • Video OverviewTurn a document, link, pasted text or a finished podcast episode into a narrated, illustrated explainer video (8-min explainer, 2-min brief, or a vertical 1-min short) in the client's branding.

    What you give the tool

    • Source material
    • Focus
    • Format
    • Look
  • Voices 3 toolsClone a voice from a short sample, read a script in it, and choose the voice narration uses by default.
    • Voice ClonerCreates a reusable cloned voice from a short audio sample.

      This saves a voice into you's voice library so future voiceover work can use it.

      What the tool does

      • Uses an uploaded audio sample, typically around 10 seconds of clear speech.
      • Creates a reusable cloned voice ID.
      • Saves the voice to you's library.
      • Enables later text-to-speech narration in that cloned voice.

      What you give the tool

      • Audio sample file
      • Voice name/label
      • Confirmation that you have rights to clone the voice

      What comes back

      • Cloned voice ID
      • Saved voice metadata

      Good for questions like

      • Clone this voice
      • Save my voice for voiceovers
      • Create a voice from this recording

      Another tool fits better for

      • Generating narration audio directly
      • Using built-in preset voices
      • Cloning without an audio sample or rights
    • Voiceover in a cloned voiceGenerates spoken narration from a script using a previously cloned voice.

      This is the text-to-speech path for voices already saved in you's voice library.

      What the tool does

      • Reads a script aloud in a selected cloned voice.
      • Creates a playable audio file.
      • Supports narration, voiceover, and read-aloud workflows.
      • Returns audio that can feed talking-head video or other creative workflows.

      What you give the tool

      • Script text
      • Saved cloned voice ID or voice name
      • Optional narration settings

      What comes back

      • Voiceover audio file
      • Audio metadata

      Good for questions like

      • Read this in my voice
      • Narrate this script in the CEO's cloned voice
      • Create voiceover audio

      Another tool fits better for

      • Creating the cloned voice first
      • Using preset voices
      • Music or sound effects
    • Default VoiceSee or set you's default narration voice (a built-in voice or one of their cloned voices) — the voice every voiceover uses when no voice is named.

Social listening and X (Twitter)

Tools for one-time social research, ongoing monitors, tweet context, account lookup, and timelines.

  • Blog publishing 2 toolsWrite and update blog drafts in a connected CMS, or pull its existing posts into a table to review and edit in bulk.
    • CMS Blog PublishingCreates and updates blog drafts in connected CMS destinations, returns preview links, and supports guarded publishing and scheduling.

      This is for teams that connect WordPress, Ghost, Directus, Strapi, Drupal, Joomla, or another supported CMS destination. Assistants can list available destinations, create drafts, update drafts, manage supported tags/categories, attach featured images to drafts, get preview links, prepare native scheduled publishing, and run safe bulk draft workflows from one CMS Blog tool. Live publishing and scheduled publishing require separate approval.

      What the tool does

      • Lists connected CMS blog destinations available to the current workspace.
      • Creates new blog drafts in a selected destination.
      • Updates existing CMS drafts and returns edit or preview links when available.
      • Lists or adds supported tags and categories, and attaches featured images to drafts that do not already have one.
      • Prepares publish or native scheduled-publish operations without making content live.
      • Supports bulk destination checks, content lists, draft creation, draft updates, and grouped publish/schedule approval.
      • Publishes or schedules only after you approve the exact prepared operation.

      What you give the tool

      • Connected CMS destination
      • Blog title/body
      • Draft/content ID for updates or previews
      • Optional taxonomy or featured-image details
      • Explicit approval for publishing or scheduling

      What comes back

      • Destination list
      • Draft/content ID
      • Edit and preview links
      • Prepared publish or schedule confirmation
      • Public URL after approved publishing
      • Bulk operation results

      Good for questions like

      • Create a WordPress draft
      • Update this CMS draft
      • Get the preview link
      • Prepare this post for publishing
      • Create several CMS drafts at once

      Another tool fits better for

      • Deleting CMS content
      • Changing CMS settings
      • Retrieving credentials
      • Calling arbitrary CMS APIs
      • Publishing without approval
      • Replacing existing featured images
    • CMS posts to a tablePull existing posts from a connected CMS into a table you can open and bulk-edit.
  • Company Ads LookupSee the ads a company is running right now: Facebook Ad Library (by company name), Google ads transparency (by domain), and LinkedIn's ad library.
  • Forum SearchRaw keyword search over the open discussion web beyond Reddit: general forums, Threads (Meta), or Hacker News.
  • LinkedIn briefs 2 toolsWhat a chosen set of LinkedIn people and company pages posted and what got traction, once or every week.
    • LinkedIn briefPull what a chosen set of LinkedIn people and company pages (competitors, industry voices, the client's own execs) posted in the last 7-30 days and brief it: what got traction, what is unusual for each account, the themes, who is driving t…
    • Recurring LinkedIn briefSet up, list, pause, resume, delete or run a recurring LinkedIn Intelligence Brief: a saved set of LinkedIn people and company pages that runs daily or weekly and delivers a short digest of what changed — new posts, competitor moves, what'…
  • Market Voice 2 toolsThe customer picture of a whole market: a vetted list of its companies, then what their customers say about them.
    • Market VoiceCategory-level voice-of-market research: builds a vetted list of the companies in a market (in / nearby / not-in, with reasoning), maps which ones AI assistants recommend, then — after you approve the company list on a card — mines w…
    • Choose the companiesReopen the company list from a finished Market Voice map so you can choose which companies' customer reviews to analyze, then run the review analysis (the study step).
  • Reddit LookupRaw Reddit reads, single-shot and cheap: search Reddit for threads on a query (returns the actual threads + which subreddits they live in), read one known post's full comment tree, or get one subreddit's details.
  • Reddit Mention RadarAudit Reddit for every mention of a brand, its rivals and its industry — posts and comments — and map which subreddits are worth taking part in.
  • Reputation ScanCollect everything said about a B2B brand — G2/Capterra/Trustpilot/TrustRadius reviews, Reddit, X, YouTube, blogs, best-of lists, rival comparison pages — and report what customers say, what competitors claim, and what AI assistants likely…

    What the tool does

    • B2b Review Collection
    • Reputation Analysis
    • Ai Visible Reputation
    • Competitor Narrative Analysis
    • Best Of List Presence
    • Employee Voice Glassdoor
  • Social Post StatsMetrics for one known social URL, inline and cheap — a YouTube video's stats, an Instagram post or reel's stats with its caption, or profile-level stats for a YouTube, TikTok, or Instagram account — plus a 'top posts' mode that ranks an Instagram, TikTok or YouTube account's recent posts by engagement.

    Paste a social URL and get its live numbers in seconds: views, likes, comments, followers. Or point it at an Instagram, TikTok or YouTube profile and ask for top posts: it pulls the recent feed and ranks the posts by engagement, with each post's full caption, date, metrics and link — the fastest way to find the post worth expanding into a newsletter feature or repurposing elsewhere.

    What the tool does

    • Social Post Metrics
    • Video Stats
    • Channel Stats
    • Top Posts Ranking (Instagram, TikTok, YouTube)

    What you give the tool

    • A post/video/reel URL, or a profile URL
    • For top posts: how many recent posts to rank (default 12)

    What comes back

    • Social Post Stats
    • Ranked table of recent posts with captions and metrics

    Good for questions like

    • How many views, likes or comments does this post or video have?
    • What's the follower count for this channel or profile?
    • Which of our recent Instagram, TikTok or YouTube posts performed best?
    • Find our best-performing post so we can expand it into a newsletter feature
    • Get a post's caption and numbers before repurposing it

    Another tool fits better for

    • A niche-wide video strategy study across many creators — use Video Genome.
    • The spoken words in a video (transcripts, quotes, clips) — use Transcribe Media.
    • Tweets, LinkedIn post tracking, or finding new content to watch.
  • Social publishing 2 toolsPublish or schedule a post to a client's connected accounts, and see which accounts are connected and what is queued.
    • Post To SocialPublish or schedule a social post to the active client's connected accounts (LinkedIn, Facebook, Reddit, Threads, Bluesky, Google Business, and more) via Zernio.

      What the tool does

      • Send a finished post to one or more connected accounts
      • Publish now or schedule for later
      • Preview and confirm before anything goes live

      What you give the tool

      • Post copy
      • Target platform(s)
      • Optional image/video
      • Optional schedule time

      Good for questions like

      • Post this to our LinkedIn
      • Schedule this for tomorrow on Reddit and Bluesky
    • Social Publishing StatusRead-only view of the team's social publishing: which accounts are connected (platform + handle + client), whether they can post, and what's scheduled or recently published.

      Another tool fits better for

      • Never to create, schedule, edit, or cancel a post — that is post_to_social. Not for social content research or metrics on other people's posts.
  • Video GenomeAnalyzes the top short-form videos and comments in a niche and generates a content strategy report.

    For a topic or niche, Video Genome ingests the best-performing TikTok, Instagram Reels, and YouTube Shorts plus their most-engaged comments, then produces a two-tier deliverable: a punchy client content strategy (what to make and why) and a deep analyst reference with the evidence.

    What the tool does

    • Collects the top-performing short-form videos for a topic across TikTok, Reels, and YouTube.
    • Analyzes what wins (formats, hooks, angles) and mines the comments for the audience's unanswered questions.
    • Crosses audience demand against what winning videos actually cover to find validated content gaps.
    • Generates a client-facing content strategy report plus a deep analyst report and data files.

    What you give the tool

    • A topic or niche (e.g. 'creatine', 'cold plunge')
    • Optional competitor handles
    • Depth (quick / standard / deep)

    What comes back

    • A client content strategy report (the videos to make and why)
    • A deep analyst report with evidence and confidence flags
    • CSV data (demand gaps, scripting fact bank, exemplar creators)

    Good for questions like

    • What short-form video should we make about our product?
    • What's winning on TikTok and Reels in our category?
    • Where are the content gaps our audience keeps asking about?
    • What's the winning script formula for videos in our niche?

    Another tool fits better for

    • Analyzing a single specific video's performance
    • Long-form or blog content strategy (use Content Scout)
    • Real-time trend monitoring (it's a snapshot, not a live feed)
  • X (Twitter) 5 toolsSearch public posts, look up accounts, read an account's recent posts or one post's replies and quotes, and set up a recurring watch.
    • Search postsSearches public X/Twitter posts by keyword, hashtag, author, URL, or advanced query.

      This is the one-time social-listening search path for finding public conversation around a topic, brand, hashtag, URL, or live event.

      What the tool does

      • Searches public tweets/posts using simple or advanced queries.
      • Supports hashtag, keyword, URL, author, and brand mention research.
      • Collects tweet datasets for analysis.
      • Can feed tweet context lookup, user lookup, or code analysis.

      What you give the tool

      • Search query
      • Result count
      • Top/latest mode
      • Optional time bounds

      What comes back

      • Tweet/post list
      • Authors
      • Engagement/context fields
      • Saved dataset where configured

      Good for questions like

      • Search X for this conversation
      • Find brand mentions
      • Collect tweets about a trend

      Another tool fits better for

      • Ongoing monitoring
      • Known account lookup
      • Known tweet replies/thread context
    • Look up accountsLooks up or searches public X/Twitter users by handle, user ID, keyword, or profile page.

      This is for account enrichment and account discovery, not searching the content of posts.

      What the tool does

      • Looks up accounts by handle or user ID.
      • Searches for public users by keyword or profile-about signals.
      • Returns profile, bio, follower, and account metadata where available.
      • Feeds timeline fetching or influencer/audience research.

      What you give the tool

      • Handle
      • User ID
      • Keyword
      • Profile-about URL/page

      What comes back

      • User profile
      • Bio/account metadata
      • Follower/context fields

      Good for questions like

      • Look up this X account
      • Find users matching this keyword
      • Enrich an influencer profile

      Another tool fits better for

      • Searching posts about a topic
      • Fetching a timeline after the account is known
      • Tweet replies/thread context
    • An account's postsFetches tweets from a known public account timeline, recent posts, or mentions.

      This is for content analysis around a specific account after the account is known.

      What the tool does

      • Fetches recent tweets/posts from a public account.
      • Can retrieve timeline, last tweets, or mentions depending on operation.
      • Supports competitor, influencer, executive, or brand account analysis.
      • Can feed tweet context lookup or code-based analysis.

      What you give the tool

      • Known handle or user ID
      • Operation: timeline, last tweets, mentions
      • Result count

      What comes back

      • User tweet list
      • Timeline/mention data
      • Structured dataset

      Good for questions like

      • Analyze this account's recent posts
      • Fetch competitor tweets
      • Review influencer content

      Another tool fits better for

      • Broad topic search
      • Unknown account lookup
      • One tweet's thread/reply context
    • A post in contextRetrieves details and conversation context for known tweets.

      What the tool does

      • Fetches details for one or more known tweet IDs or URLs.
      • Retrieves replies, quotes, retweeters, or thread context depending on operation.
      • Can extract article content connected to a tweet where supported.
      • Supports engagement and conversation analysis.

      What you give the tool

      • Tweet ID or URL
      • Operation: replies, quotes, retweeters, thread context, article, etc.

      What comes back

      • Tweet details
      • Replies/quotes/retweeters
      • Thread context
      • Article content where available

      Good for questions like

      • Show replies to this tweet
      • Get quote tweets
      • Understand this thread
      • Analyze engagement context

      Another tool fits better for

      • Discovering tweets from a broad topic
      • Looking up account profiles
      • Fetching a known account's timeline
    • Recurring X watchCreates and manages recurring X/Twitter monitors.

      This turns a social search into an ongoing scheduled collection job with deduplication and export support.

      What the tool does

      • Creates recurring monitors for saved X/Twitter search queries.
      • Runs on an automation schedule.
      • Collects new tweets/posts and deduplicates them.
      • Supports listing, status checks, pause/resume, deletion, manual run, and export.

      What you give the tool

      • Search query
      • Schedule or interval
      • Per-run cap
      • Export format
      • Explicit approval for monitor creation or changes

      What comes back

      • Monitor job
      • Collected tweets
      • Export file
      • Status information

      Good for questions like

      • Monitor this query daily
      • Create an alert for brand mentions
      • Export ongoing social listening data

      Another tool fits better for

      • One-time tweet search
      • Creating monitors without confirmed query/schedule
      • Looking up one account
  • YouTube LookupA YouTube channel in full, a video with its comments digested, a comparison of channels, a topic search, or what a channel's audience is saying — free official data, in seconds.

    Give it a YouTube channel (link, @handle or name), a video link, a list of channels, or a topic. A channel comes back in full: subscribers, total views, how often it posts, the median views and the five best recent videos against it, engagement rate, the topics it covers and a one-paragraph read. A video comes back with its numbers, how it compares with the channel's recent median, and a digest of what the comments say. Channels can be compared in one table, and a topic search finds channels or videos with their numbers. Free official data, in seconds.

    What the tool does

    • YouTube Channel Profile
    • YouTube Video Facts
    • Channel Comparison
    • YouTube Search
    • Comment Digest

    What you give the tool

    • A channel link, @handle, channel name or video link; or topic words
    • For compare: two to ten channels
    • For search: channels or videos, how many, published since, minimum subscribers

    What comes back

    • Channel card with cadence, best recent videos, topics and a read
    • Video card with a comment digest
    • Comparison table
    • Search results table with numbers
    • Audience digest across recent uploads

    Good for questions like

    • Tell me about this YouTube channel and which recent videos did best
    • How is this creator doing on YouTube?
    • Compare these YouTube channels on size, cadence and engagement
    • Find YouTube channels about a topic with at least this many subscribers
    • What are the comments on this video saying?
    • What does this channel's audience complain about or ask for?

    Another tool fits better for

    • The spoken words in a video (transcripts, quotes, clips) — use Transcribe Media.
    • A niche-wide video strategy study across many creators — use Video Genome.
    • Instagram or TikTok numbers — use Social Post Stats.
    • Another channel's private analytics (watch time, demographics, revenue) — nobody can see those.

Client reports, meetings and team messages

  • Client reportWrites the client's report for a period — what was done, delivered and measured — from the work on record, ready to review and share.

    When a client asks 'what did you do for us this month?', this reads every conversation, deliverable, automated run, completed to-do and measured change on record for the period and writes it up in plain words for the client. Three shapes: a General update (everything, grouped the way the client would think about it), One topic (only the PR work, only AI visibility), or By area (Organic, Content, AI Visibility, PR, Technical, Links, Local). Every number and word is checked against the facts; the report lands in the client's deliverables, where you can edit it, share it through a review link, or download a branded PDF. Nothing is sent to the client automatically.

    What the tool does

    • Reads the client's conversations, deliverables, automated runs, completed to-dos, measured changes and approvals for the period
    • Writes a client-voice report in the shape you choose (general, one topic, or by area) and checks it against the facts
    • Saves it as a deliverable with Open, Review with client, Download and PDF actions

    What you give the tool

    • The client (defaults to the active client)
    • The period (since the last report sent, last 30/90 days, this or last month, or custom dates)
    • Optional: a topic (one-topic mode), an audience (client or internal), and instructions for the writer

    What comes back

    • A client report deliverable (markdown; editable; a new version on regenerate)
    • A report card in chat and in your notifications

    Good for questions like

    • what did we do for the client this month
    • write a client progress report
    • a report on just the PR work for this client
    • the monthly by-area update

    Another tool fits better for

    • A recap of the current conversation — use the session recap
    • Sending anything to the client — the report's review link does that after you click
  • Meetings 2 toolsSend a notetaker to a meeting link, and read a client's recorded meetings with their notes and action items.
    • Record a MeetingSend the Fractl Notetaker bot to a specific meeting link (Google Meet, Zoom, or Microsoft Teams) so it joins, records, and produces notes + a client recap — or cancel a notetaker you've scheduled.
    • Get Client MeetingsRead a client's recorded meetings and their notes/recap/action-items so you can summarize or answer questions about them ('summarize our last Clarify call', 'what did we agree with them', 'action items from the Paddy meeting').
  • Message a teammateSends one teammate a short message from chat. It shows in their notifications, on Slack if they've linked it, and by email if their settings allow. You approve the exact text first.

    Tell the agent who and what — "tell Priya the Acme report is ready". It finds the person on your teams, shows you a card with their name, email and the exact text, and sends only when you approve. You can point at one file they can already open and the message carries a link to it.

    What the tool does

    • Finds the teammate by full name, first name or email, among the people on your teams.
    • Shows the person and the exact text on a card; nothing goes out until you approve.
    • Delivers to their notifications, as a Slack message if they've linked Slack, and by email if their settings allow.
    • Links one file if they can already open it; it never shares anything.

    What you give the tool

    • Teammate (name or email)
    • Message (up to 1,000 characters)
    • One file to link (optional)

    What comes back

    • A notification for your teammate, plus Slack and email per their settings
    • Which of those went out

    Good for questions like

    • A quick heads-up to a colleague without leaving the chat where the work is.

    Another tool fits better for

    • Clients or anyone outside your teams.
    • Email from your own mailbox, or attachments (use your connected Gmail).
    • Sharing a skill, workflow or Play (share it; they're told automatically).

Research-backed writing

  • Original Research SprintBuilds research a deep-research run can't: original computed statistics from government data and public datasets, community voices mined at scale, expert podcast/video quotes, and a gap-audited published-web sweep — every extracted number verified against its source page. Everything lands in a compounding per-client research file: the first piece costs the research, the next ones are nearly free.

    Fans out across a dozen evidence channels: public datasets it analyzes itself (original findings that exist in no published article), community threads at scale (the receipts and lived patterns official averages hide), expert interview transcripts, computed public-data series, and a multi-angle published-web sweep that then audits its own coverage against what a competent deep-research pass would hold and sweeps the gaps. Every number is verified against the page it came from at deposit time. The output is a readable cited brief plus a persistent research file that Ask, the analyst workbook, and the Research-Backed Writer all build on.

    What the tool does

    • Runs its own analysis on datasets it finds — original statistics, not quotes of the web.
    • Mines community discussions at scale for real customer voices and receipts.
    • Pulls attributed expert quotes from podcast and video transcripts.
    • Sweeps published sources across planned research angles, then gap-audits its own coverage and sweeps what's missing.
    • Verifies every extracted number against its source page before keeping it.
    • Compounds into a per-client research file — re-running a topic deepens it instead of paying again.

    What you give the tool

    • Topic (plain English)
    • Depth (standard or deep)
    • Client (the research file it belongs to)

    What comes back

    • Cited research brief (canvas doc)
    • Compounding research file (evidence, sources, retained pages)
    • Analyst workbook

    Good for questions like

    • The research foundation for a blog post, whitepaper, or campaign.
    • Topics where an original stat or a real customer pattern beats quoting the same web pages as everyone else.
    • Clients you'll write for repeatedly — the file compounds.

    Another tool fits better for

    • A quick factual lookup (normal chat/search is faster and free).
    • Personal background reading — a deep-research summary is cheaper if nothing will be published.
    • Real-time news monitoring.
  • Research TablesTurns a topic into 8–14 evidence tables in about three minutes: named things of one kind with their reported attributes, every cell quoted from its source page. Delivers an HTML report, a CSV per table and readable JSON.

    Plans a set of table questions for the topic — each an inventory of named things of one kind with two to four attributes, or a figures table by year, region or sector — and, if you add your own questions, builds a table for each of those too. It searches with keyword queries, reads a few hundred pages, extracts every claim with the quote it came from, checks each cell against its page, and groups repeated reports under one row with every source kept. Three minutes later you have the tables, the evidence behind every cell, and a JSON the agent can analyse or answer questions from.

    What the tool does

    • Plans 8–14 table questions for the topic, shaped so each one can fill a table (named things with attributes, or figures by period or segment).
    • Builds a table for each question you add yourself, marked as yours.
    • Reads a few hundred pages in parallel and extracts every claim with its source quote.
    • Checks each cell against its page and groups repeated reports under one row, keeping every source.
    • Marks tables with too little evidence as thin instead of padding them.
    • Delivers an HTML report with every table and its evidence, a CSV per table, and a readable JSON for the agent.

    What you give the tool

    • Topic (plain phrase)
    • Focus (optional lens: an audience, a region, a use)
    • Your own questions (optional, up to 20)
    • Time budget (2, 3, 4 or 5 minutes)

    What comes back

    • HTML report: every table with its evidence and quotes
    • One CSV per table (values beside their source quotes and URLs)
    • Readable JSON of every table and finding (the agent reads this to analyse or answer questions)

    Good for questions like

    • A landscape or inventory: which companies, tools, studies, programs, policies — and what each reports.
    • Figures by year, region, sector or stage, with the source behind every number.
    • Handing an agent a sourced dataset to analyse or to answer your questions from.

    Another tool fits better for

    • One factual answer (a quick cited answer is faster and cheaper).
    • A cited prose brief, original statistics or expert transcripts (that is the Original Research Sprint).
    • Crawling one site or mining one community in depth.
  • Research-Backed WriterWrites a publishable blog post or whitepaper from the client's research file — every number machine-verified to its source, the fact-check built in. Unlike a deep-research memo, this is ready to carry your name: it includes research the open web doesn't have, a full verified data appendix, and a side-by-side no-research baseline that proves the information gain.

    Consumes a research file built by the Original Research Sprint: reads all the collected evidence, drafts the whole piece in one sitting, then three independent editorial judges score and revise it (information gain vs a no-data baseline, cold-reader experience, evidence utilization) until it stops improving. Every number in the final piece is deterministically verified against the specific evidence it cites. The differentiation vs a 'deep research' run: deep research produces an unverified memo you still have to fact-check and rewrite before publishing; this produces the publishable piece itself — verified numbers, community receipts and original analysis no web summary contains, an attached reference appendix, and a provable before/after against what an AI writes with no data.

    What the tool does

    • Finds the matching research file for the topic (or lets you pick one).
    • Writes a complete blog post (~2,400-2,900 words) or an evidence-sized whitepaper with exhibits.
    • Answers the reader's literal question up front and teaches every term inline.
    • Judges and revises the draft against information gain, readability, and evidence use.
    • Verifies every number, quote, and attribution against the research file before delivery.
    • Delivers a canvas document plus a grounding report showing what was verified.

    What you give the tool

    • Topic (matched to an existing research file)
    • Or the research file directly (corpus id from a completed research sprint)
    • Format: blog post or whitepaper
    • Optional direction (angle, audience, must-cover)

    What comes back

    • Publishable draft (canvas document)
    • Grounding report (numbers verified, judge scores, evidence used)
    • Key-findings box with attributable, citable statistics

    Good for questions like

    • Write the article from the research we ran
    • Turn the research file into a blog post
    • Draft the whitepaper from what we found
    • Evidence-backed content with real information gain

    Another tool fits better for

    • Casual writing with no research behind it (normal chat writing)
    • Social posts, emails, or SEO page briefs
    • Editing an existing draft

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