We conduct thought-provoking, proprietary marketing research that uncovers the science behind great content.


Browse through our studies on content marketing, digital PR, social media content, viral content, influencer marketing, and more.

What 1,300 Publishers Want From Your PR Pitches

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade...

Is Any Press Good Press?

Press coverage is always good for increasing brand recognition. But what else can a company gain – or lose...

The Tell-All Guide To Digital PR

In this free ebook, we reveal how we get client content campaigns featured on the web’s most popular sites...

The Email Effect: What Your Emails Say About You

“You never get a second chance to make a first impression” – it’s a phrase that’s stuck in our heads...

500 Digital Publishers Tell You What They Want

We Asked 500 Top-Tier Publishers How to Get Press. They told us about...

21 Tips For Pitching Publishers and Writing Exceptional Subject Lines

In our survey of 500 top-tier publishers, we discovered that the subject line is the gatekeeper to your open rates. In an effort to increase the effectiveness of your pitches...

The Reach, Engagement, and ROI of Content

More and more brands are turning to content marketing because of its effectiveness and strong focus on...

Benchmarks For Content Marketing Success

Not all content can compete with your average cat video or Kim Kardashian scandal. The hard, cold truth is...

What Building 26,000 Links Taught Us About Content Marketing

Since 2012, we’ve created a lot of powerful content. One campaign that highlighted beauty standards...

3 Billion Shares

In 2014, we partnered with BuzzSumo to look at the 1 million most-shared articles from the first six months...

Today's Content Marketer

Don Draper from “Mad Men” would need to brush up on his math skills if he wanted to succeed in a modern...

What 300+ Content Marketing Campaigns Can Teach You About Earning Links

Get an insider’s look at our internal content ideation process that offers some insights to ...

Mapping Viral Content

Get an insider’s look at our internal content ideation process that offers some insights to ...

Why Certain Emotional Combinations Make People Share

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Emotions That Make Marketing Campaigns Go Viral

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Motivations For Sharing On Facebook

Get an insider’s look at our internal content ideation process that offers some insights to ...

Battle For The Online Consumer

Get an insider’s look at our internal content ideation process that offers some insights to ...

Visualizing Startup Failure

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Efficacy of Inbound vs. Outbound

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Inbound Marketing Economy

Get an insider’s look at our internal content ideation process that offers some insights to ...

What Kind of Marketing Do Millennials Really Want?

Get an insider’s look at our internal content ideation process that offers some insights to ...