We conduct thought-provoking, proprietary marketing research that uncovers the science behind great content.


Browse through our studies on content marketing, digital PR, social media content, viral content, influencer marketing, and more.

Our Research Leads the Industry


We’re dedicated to executing research that furthers our understanding of the art and science behind newsworthy content

Digital PR Research


What A Year’s Worth of Publisher Responses Can Teach You About Digital PR

Over the years, our team has collected feedback from journalists on our content campaigns. The department uses these responses to...

How 150 Digital PR Emails Earned High-Authority Press Mentions

Read on to learn about our discoveries into how to craft a successful pitch, from the strategies when writing the pitch to the recipient and more.

What 1,300 Publishers Want From Your PR Pitches

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade...

The Tell-All Guide To Digital PR

In this free ebook, we reveal how we get client content campaigns featured on the web’s most popular sites...

The Email Effect: What Your Emails Say About You

“You never get a second chance to make a first impression” – it’s a phrase that’s stuck in our heads...

500 Digital Publishers Tell You What They Want

We Asked 500 Top-Tier Publishers How to Get Press. They told us about...

21 Tips For Pitching Publishers and Writing Exceptional Subject Lines

In our survey of 500 top-tier publishers, we discovered that the subject line is the gatekeeper to your open rates. In an effort to increase the effectiveness of your pitches...

Content Marketing Research


The Reach, Engagement, and ROI of Content

More and more brands are turning to content marketing because of its effectiveness and strong focus on...

Is Any Press Good Press?

Press coverage is always good for increasing brand recognition. But what else can a company gain – or lose...

Benchmarks For Content Marketing Success

Not all content can compete with your average cat video or Kim Kardashian scandal. The hard, cold truth is...

What Building 26,000 Links Taught Us About Content Marketing

Since 2012, we’ve created a lot of powerful content. One campaign that highlighted beauty standards...

What 300+ Content Marketing Campaigns Can Teach You About Earning Links

Get an insider’s look at our internal content ideation process that offers some insights to ...

Viral Marketing Research


Mapping Viral Content

Get an insider’s look at our internal content ideation process that offers some insights to ...

Can Your Body Predict Viral Marketing Campaigns?

Our new research highlights Fractl's studies into galvanic skin response, or GSR, and how electrodermal activity can forecast viral content.

3 Billion Shares

In 2014, we partnered with BuzzSumo to look at the 1 million most-shared articles from the first six months...

Why Certain Emotional Combinations Make People Share

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Emotions That Make Marketing Campaigns Go Viral

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Motivations For Sharing On Facebook

Get an insider’s look at our internal content ideation process that offers some insights to ...

Marketing Industry Research


The Most Desirable Content Marketing Job Skills to Get You Hired in 2019

As you’ve been digging through marketing job postings, chances are you’ve seen the title “Content Marketer” out there. While specific content...

Today's Content Marketer

Don Draper from “Mad Men” would need to brush up on his math skills if he wanted to succeed in a modern...

Battle For The Online Consumer

Get an insider’s look at our internal content ideation process that offers some insights to ...

Visualizing Startup Failure

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Efficacy of Inbound vs. Outbound

Get an insider’s look at our internal content ideation process that offers some insights to ...

The Inbound Marketing Economy

Get an insider’s look at our internal content ideation process that offers some insights to ...

What Kind of Marketing Do Millennials Really Want?

Get an insider’s look at our internal content ideation process that offers some insights to ...