Millennials pose a unique challenge for marketers: not only are they distrustful of companies, they’re also averse to the low-value, high-noise marketing of yesterday. Understanding how they want to be marketed to can help you cut through the noise and build trust with this digitally-savvy generation.
We surveyed 748 people between 18 and 34 years old to find out:
- The best ways for marketers to attract their business (this may surprise you!)
- What marketing tactics have the most positive and negative influence on their purchasing decisions
- How they research companies and products (one method is used by 88%)
- Which online ads they find most relevant to their interests and demographics
Are you ready to reach Millennial consumers? Enter your email below and we’ll send you the full whitepaper featuring the exclusive survey results.