Why Digital PR SEO Should Be Part of Your Marketing Strategy


Link building has been a common strategy for digital marketers for years. The practice, which involves generating links to your site to increase your site’s authority, can greatly improve your rankings in search. However, a strategy called digital PR manages to build strong links while also building brand awareness — or getting your company or […]

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Why Good Content Marketing is the Foundation of SEO


On first glance, content marketing and search engine optimization might seem like opposing forces. Different tactics, competing channels, each jockeying for position and attempting to be the main focus of your budget and strategy. However, the reality is that SEO and content marketing go together like aioli and sriracha. They aren’t warring forces or two […]

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