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AI vs. SEO: How Generative Search Is Reshaping Discovery, Content Strategy, and Consumer Trust in 2025


Search isn’t just changing—it’s being rewritten. In just 18 months, AI went from novelty to default, and marketers are scrambling to redefine visibility. Generative AI is now baked into search, from Google’s AI Overviews to ChatGPT and Perplexity. Traditional SEO playbooks? Flipped. And the pressure’s on—66% of consumers expect AI to replace search entirely within […]

How Fractl Increased Traffic by Almost 2K% in 1 Year for Wellness Solutions Client


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Learn about the blend of high-quality digital content and PR strategies that elevated our client’s web presence, established them as a trusted health care authority, and resulted in more than a 19-fold increase in monthly organic traffic. Client’s Goals Our client sought to boost its online visibility and authority in the competitive health care industry. […]

How Fractl Increased Monthly Organic Traffic by Nearly 600% for Accounting Client


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Our client, a leading provider of online invoicing and accounting software, partnered with Fractl to enhance its online presence. Discover how our data-driven content and strategic outreach boosted the client’s monthly traffic nearly 6-fold (an increase valued at over $2.3 million) and its domain authority by 139.3%. Client’s Goals The client wanted to enhance its […]

How Fractl Earned 5,845 New Referring Domains for Financial Solutions Client


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Our client, a premier financial services provider, sought to enhance its online presence and domain authority. Through Fractl’s strategic content and PR campaigns, our client witnessed a 119.5% surge in monthly organic traffic — nearly 521K average monthly visitors and $8.5 million in total traffic value — in two years. Client’s Goals The client wanted […]