Our client, a leading provider of online invoicing and accounting software, partnered with Fractl to enhance its online presence. Discover how our data-driven content and strategic outreach boosted the client’s monthly traffic nearly 6-fold (an increase valued at over $2.3 million) and its domain authority by 139.3%.
Client’s Goals
The client wanted to enhance its online visibility and drive more organic traffic to its website through impactful content and placements in authoritative publications relevant to the software industry.
Fractl’s Solution
We crafted data-driven journalism campaigns to earn placements on industry-relevant sites to enhance the client’s online presence and drive traffic. This involved creating thoroughly researched, compelling content that resonated with the client’s target audience and influential industry platforms. Fractl’s data and insights would result in authoritative, engaging content attracting attention from top-tier publishers in the client’s industry.
Results
During our roughly 3-year engagement, we generated a substantial increase in traffic: a 592.4% boost resulting in 103,908 new monthly visits valued at $2,306,866. Our campaigns garnered 791 placements in publications with a domain authority of 60+, increasing the client’s referring domains by 181% and their domain authority by an impressive 139.3%.
