Lessons From Sales on Getting Better Marketing Buy-In


Sales and marketing are different skill sets, but they both have foundations in communicating effectively.  via GIPHY Both types of professionals are trying to explain their value in the context of the customer/client/stakeholder’s needs. John Doherty from Credo explains how his experience in sales can apply to marketing justification discussions, as well.  In this episode, […]

Read More…

Not Selling Your Work Internally? You’re Doing It Wrong


You know that content marketing works. But does your boss? Your CEO? Your client?  Have you been having trouble explaining why content marketing is a crucial component in your overall marketing strategy? via GIPHY There’s an art to explaining why your content strategy will work. The Godfather of Content Marketing himself, Joe Pulizzi, talks about […]

Read More…