Marketing Automation 101 (And How It Boosts Content ROI)

Moni Oloyede - Cashing In On Content Marketing

“Martech” can sound, well, technical. via GIPHY But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact. In this episode, you’ll learn: Why marketing automation can be […]

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Is Your Brand Storytelling Working?

Chris Brogan - Cashing In On Content Marketing

When you’re trying to sell a product or service, there’s storytelling occurring there (or at least there should be). via GIPHY But how do you know your stories are working and truly reaching your audience? Chris Brogan, creator of StoryLeader™, talks about the biggest issues and opportunities in leadership and brand storytelling. In this episode, […]

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