How to Track Tough-To-Measure Marketing Tactics

Gaetano DiNardi - Cashing In On Content Marketing

Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always intuitively tied to money, which is often (and understandably) leadership’s priority. via GIPHY Gaetano DiNardi, former VP of Marketing at Sales Hacker and current head of demand generation at cloud communications company Nextiva, talks about how he […]

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