Content doesn’t start when you design a pretty graphic, or even when your cursor is blinking in a Google Document. It starts with an idea.
Perhaps one that involves tricking a genie?
If your idea isn’t solid, you’re setting yourself up for failure. It doesn’t matter how wonderful your article is or how stunning your graphic — or even how hard you try to pitch or promote it — if the idea wasn’t a good one, well, your content is probably screwed.
This week I run through key ideation process tips. You’ll learn:
- Every element a fully fleshed out “idea” needs
- Five ways to get inspiration right now
So put on your thinking hat — ahem, lampshade? — and get to it!
- Inside Fract’s Ideation Process [blog post]
- 98 Ways to Find Inspiration for Content Ideas [blog post]
This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here.
I’ll be publishing biweekly, so subscribe to stay up-to-date!
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Have any additional insight on ideation? Post it in the comments! I’d love to hear your thoughts.