Google has made it clear that links are a significant component of their search algorithms, so thousands of companies have invested in efforts to build links, particularly through content marketing.
Whereas most other agencies will send mass templated pitches to hundreds of publishers in hopes of securing a handful of low-to-mid-tier links, Fractl specializes in one-to-one relationship building with high-authority publishers across a myriad of verticals.
We create “campaigns,” which are comprised of 3 to 6 stand-alone graphics, or “assets,” that visualize the most interesting findings from our research on a particular topic. These assets and associated editorial copy create a newsworthy story on a subject that is tangentially related to our client. The campaign is hosted on our client’s “landing page,” which is used to pitch the content to media outlets with the goal to acquire press mentions and links.
Through hundreds of hours building these relationships over several years, Fractl has established a rolodex of top-tier publisher relationships. Now, writers at TIME, Huffington Post and TODAY trust our content and consistently reach out for innovative news stories.
At Fractl, the goal for every campaign is to secure an “exclusive” — the first coverage of your campaign — with a high-authority publisher. By pairing your newsworthy content with a top-tier writer, your digital PR strategy can result in widespread natural syndication of your content and brand.