Google (and other search engines) are all about helping people find what they’re looking for by sorting through which sites are high-quality and relevant.
Search engines or Jerry McGuire? Who can tell.
So when you know you’ve created something amazing, using search engine optimization (SEO) allows the search engines to see your content is appropriate for your target audiences.
I spoke with SEO expert Tom Casano of Sure Oak SEO to get his insight on what can be done to help increase your content’s rank and how to use SEO to increase traffic.
In this episode, you’ll learn:
- The basics of keyword research
- The importance of keyword variation
- What to consider when making video content
Hope you enjoy!
This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here.
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Have any additional insight on building organic traffic with SEO? Post it in the comments! I’d love to hear your thoughts.