The Power of Social Listening

Brooke B. Sellas - Cashing In On Content Marketing

Listening to your customers and potential customers is a huge part of marketing. via GIPHY But have you heard of social listening? Brooke Sellas from B Squared Media explains what social listening is, why it’s a powerful tool, and what kind of insights you can glean to help decide what kind of content to create. […]

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The Art of Selling Content to Execs

Jacque Urick

Not everyone understands the value of content. via GIPHY To us, it’s straightforward, but to others it can look like an expense without fully understanding the impact it has on user experience and decision making. Jacqueline Urick from Sears Home Services talks about how she’s been able to get buy-in from executives and help the […]

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