Overcoming Content Budget Pushback by Addressing ROI

By Kelsey Libert

Cofounder

1 min read

Updated Mar 21, 2024

It’s a reasonable question: “Is your strategy worth the cost?” And you know what you want to answer:

, Overcoming Content Budget Pushback by Addressing ROI

via GIPHY

But as we know, it’s not that easy.

Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and tackle the budget-side of things.

, Overcoming Content Budget Pushback by Addressing ROI

In this episode, you’ll learn:

Which type of stakeholders you need to consider
How to communicate with people with different learning styles
Tips for framing the conversation around how your strategy will impact your current conversion funnels
How to talk about budget and expectations in a way that gets buy-in and sets the right expectations

Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.