Overcoming Content Budget Pushback by Addressing ROI

It’s a reasonable question: “Is your strategy worth the cost?” And you know what you want to answer:

But as we know, it’s not that easy.

Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and tackle the budget-side of things.

In this episode, you’ll learn:

Which type of stakeholders you need to consider
How to communicate with people with different learning styles
Tips for framing the conversation around how your strategy will impact your current conversion funnels
How to talk about budget and expectations in a way that gets buy-in and sets the right expectations