Overcoming Silos to Get Content Approval

When you need approval for something that involves a lot of department, you may need to find a way to break through the siloed structure.


Laurel Miltner, director of digital strategy at Orbit Media, explains how she navigated these barriers and got the content buy-in she was looking for.

In this episode, you’ll learn:

  • Tips for getting content strategy approval across silos
  • How to align different departments for cohesive messaging development
  • How to articulate the type of feedback you want from a colleague
  • How to use data/testing to find the right solution among varying opinions
  • The role and importance of a project manager 

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