Watch a Content Idea Evolve into a Viral Marketing Campaign


viral campaign evolution

So you’ve come up with a great idea for a piece of content. Fantastic! Spare a second to give yourself a pat on the back, and then roll up your sleeves. Now the real work begins. As the adage goes, “the devil lies in the details,” and going from the initial concept to the final […]

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What Marketers Can Learn From 4 Bad Email Pitches


We’ve all gotten them – and promptly tossed them in the trash folder. Bad email pitches make us cringe, but is there perhaps some hidden value in them? After sifting through dozens of poorly written email pitches – from requests for links, to guest posting opportunities, to various products and services – we were reminded […]

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The Anatomy of a Healthy Backlink Report


A stellar piece of content can do more than look pretty on your site and educate or entertain your audience. With the right digital PR, it can score coverage by top-tier publishers and make the rounds to a range of other sites. This earned media delivers a diverse set of high-quality links, including dofollows, co-citations […]

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Link Creation in Successful Content Marketing Campaigns


Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]

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How to Increase Brand Awareness With Content


It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]

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