How to Increase Brand Awareness With Content


It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]

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How Outreach Teams Can Build Relationships With Writers


how outreach teams can build relationships with writers

This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. If you’re here because you want to form a romantic relationship with a writer, you’re in the wrong place. But if you’re interested in connecting with writers and editors in […]

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Before You Send Your Pitch Email, Use This Checklist


pitch email checklist

This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. There is a lot that goes into crafting the perfect pitch email, from the necessary beforehand research to the length of your message. But you can’t afford to miss any […]

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How to Measure and Track Where Your Content Is Featured


You feel a sense of excitement when your brand or story is featured on a website. It feels like a big victory. You’ve succeeded in getting digital PR and spreading your content marketing campaign. But then what? You can’t just look at a link or mention and consider it a win. You must measure and […]

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