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Tag: Content Strategy

We Don’t Care About Viral Marketing Anymore

Posted by Amanda Milligan

Viral marketing worked in 2012, but there are better strategies now for building your audience, authority, and site traffic. […]

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Content Strategy vs Content Marketing: What’s the Difference?

Posted by Amanda Milligan

Doing content marketing ≠ having a content strategy. Having a clear strategy will enable you to have success with content marketing. […]

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Using Content Analytics to Get Strategy Buy-In

Posted by Amanda Milligan

Need to prove the value of your content marketing efforts? This guide will help you decide which KPIs to focus on to get ongoing buy-in. […]

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Examples of Content Marketing for Every Budget

Posted by Amanda Milligan

No matter what your budget is, you can get value from content marketing. This post provides examples of content marketing for every spending bracket. […]

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Brand Authenticity: How to Achieve Trust Through Content

Posted by Amanda Milligan

Brands need to practice what they preach. It’s the only way they can build brand authority and trust. Here are some tips on how to make this happen. […]

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Must Read Posts

  • • How Conservative Brands Can Create Great Content
  • • 10 Case Studies That Show the Real Impact of Content Marketing
  • • How Content Marketing Can Increase Your Organic Search Rankings and Website Traffic
  • • 13 Content Marketing Benefits You Should Focus on Other Than Links
  • • How Long Does it Take to See Content Marketing Results?
  • • How To Create Content That Sparks a Conversation Without Hurting Your Brand
  • • The Role of Emotions in Viral Content
  • • How to Increase Engagement with On-Site Content Marketing
  • • 7 Content Marketing Campaigns That Earned TV Coverage
  • • Content for Lead Generation: The 7 Best Types of Content for Attracting and Converting Prospects
  • • How to Increase Brand Awareness With Content
  • • The Value of All Link Types
  • • The Content Funnel: Choosing the Right Types of Content Marketing for Every Stage of the Sales Cycle

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