Startup Marketing Strategy: A 6-Step Guide to Growth through Content


Email marketing, public relations, social media, referral marketing, influencer and affiliate marketing, search engine optimization – there are a lot of moving parts when it comes to implementing a holistic startup marketing strategy primed for growth. While every startup strives for similar goals, depending on the business, the priority of goals can vary. There’s no […]

Read More…

What We Learned in 2016: Top Content Marketing Insights


December is a month of winter chills, festive lights, and accidental carb-loading, but it’s also an important time for reflecting back over the past year. At Fractl, we do that by examining the results of the content campaigns we’ve created and by considering what we’ve learned along the way so we can apply those content […]

Read More…

How Do SEO Goals Impact Content Marketing Strategy?


If you’re here, you’ve most likely heard that content marketing can have a major impact on several areas of your business. One of the primary areas is search engine optimization (SEO), which is a popular goal associated with content marketing strategies. But you can’t set up any content plan and just hope for the best […]

Read More…

How 3 Well-Known Brands Used Content Marketing to Build Loyalty


brand loyalty through content marketing

Gaining a following is half the battle. That’s right – only half. The other half involves maintaining your audience and fostering loyalty. You don’t want people to read one blog post or see one page and then never return to your site again. If people trust your brand and rely on it for valuable information, […]

Read More…

The Pros and Cons of “Evergreen” (And What It Means for Your Content)


The concept of evergreen content is nothing new, and it’s talked about for good reason. Content that lasts longer has long-term value, which is a great benefit for your audience. However, despite this major advantage, focusing too much on making something evergreen could be detrimental to its promotional success if the focus is on long-lasting […]

Read More…