Startup Marketing Strategy: A 6-Step Guide to Growth through Content


Email marketing, public relations, social media, referral marketing, influencer and affiliate marketing, search engine optimization – there are a lot of moving parts when it comes to implementing a holistic startup marketing strategy primed for growth. While every startup strives for similar goals, depending on the business, the priority of goals can vary. There’s no […]

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What We Learned in 2016: Top Content Marketing Insights


December is a month of winter chills, festive lights, and accidental carb-loading, but it’s also an important time for reflecting back over the past year. At Fractl, we do that by examining the results of the content campaigns we’ve created and by considering what we’ve learned along the way so we can apply those content […]

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How Do SEO Goals Impact Content Marketing Strategy?


If you’re here, you’ve most likely heard that content marketing can have a major impact on several areas of your business. One of the primary areas is search engine optimization (SEO), which is a popular goal associated with content marketing strategies. But you can’t set up any content plan and just hope for the best […]

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How 3 Well-Known Brands Used Content Marketing to Build Loyalty


brand loyalty through content marketing

Gaining a following is half the battle. That’s right – only half. The other half involves maintaining your audience and fostering loyalty. You don’t want people to read one blog post or see one page and then never return to your site again. If people trust your brand and rely on it for valuable information, […]

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6 Surefire Ways to Make Newsworthy Content


When people hear the word “newsworthy,” the first thing that usually comes to mind is breaking news – a storm’s landfall, an armed burglary, Donald Trump saying anything.  However, newsworthiness is defined in different ways. Breaking news falls under the umbrella of one of the main characteristics of newsworthiness: timeliness. As you’ll read in this […]

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