Choosing the Right Types of Content Marketing for Every Stage of the Buyer’s Journey

[Tweet “Through repurposing, you can take one topic, data set, or idea and turn it into multiple pieces of content that can work for each stage of the sales funnel.”] The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. […]

The Viral Equation: Breaking Down the Variables in Massively Shared Content

the viral equation

Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front of the right audience at the right time is an art – and somewhat of a science as well. It’s especially challenging when the objective is to broaden awareness at the top of the sales funnel because often, […]

Why Some Marketers Struggle to Quantify the Value of Content Marketing

Last year, 46 percent of B2C marketers reported that measuring the ROI of a content marketing program was one of the top challenges facing their brand, with 50 percent citing measuring content effectiveness as another top concern. There are so many metrics and peripheral benefits to keep track of, and many marketers find it overwhelming to […]