The Anatomy of a Healthy Backlink Report


A stellar piece of content can do more than look pretty on your site and educate or entertain your audience. With the right digital PR, it can score coverage by top-tier publishers and make the rounds to a range of other sites. This earned media delivers a diverse set of high-quality links, including dofollows, co-citations […]

Read More…

Choosing the Right Types of Content Marketing for Every Stage of the Buyer’s Journey


The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]

Read More…

How to Increase Brand Awareness With Content


It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]

Read More…

How to Use Educational Content to Draw Readers and Earn Links


As you prepare your 2017 editorial calendar and brainstorm ideas for blog posts, guest posts, and other on-site or off-site content, there’s one thing that should be top of mind: educational content. We don’t mean education in the sense of teaching children how to read or obtaining a bachelor’s degree – rather, providing readers with […]

Read More…

16 Takeaways From a Year of Fractl Marketing Research


’Tis the season of end-of-year roundups. Throughout 2016, we produced 23 research-based marketing campaigns that explored various topics and pending questions in our industry; they earned more than 340 media placements and nearly 34,000 social shares. It’s no secret our team at Fractl lives and breathes data. Without them, we wouldn’t be able to plan […]

Read More…