How Long Does it Take to See Content Marketing Results?

It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign launches. The online world moves quickly, so many marketers also expect quick results from their online content campaigns. While there are certainly exceptions, in most cases, seeing an impact from content marketing takes time. […]

7 Content Marketing Campaigns That Earned TV Coverage

Although online and offline marketing efforts are typically siloed, online content isn’t restricted to the digital world. A content marketing campaign that performs well online can also lead to offline results. When done right, content marketing can secure traditional media coverage such as TV, radio, and print. To see how a content campaign can attract traditional […]