How Do SEO Goals Impact Content Marketing Strategy?


If you’re here, you’ve most likely heard that content marketing can have a major impact on several areas of your business. One of the primary areas is search engine optimization (SEO), which is a popular goal associated with content marketing strategies. But you can’t set up any content plan and just hope for the best […]

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How 3 Well-Known Brands Used Content Marketing to Build Loyalty


brand loyalty through content marketing

Gaining a following is half the battle. That’s right – only half. The other half involves maintaining your audience and fostering loyalty. You don’t want people to read one blog post or see one page and then never return to your site again. If people trust your brand and rely on it for valuable information, […]

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5 Lesser-Known Benefits of Content Marketing


One of the more well-known benefits of content marketing revolves around its direct technical relationship with SEO through link building, including increases in organic and search site traffic and higher search rankings. Its ability to uncover referral traffic from campaign media mentions, build a diverse link portfolio, and increase the amount of on-site content prove […]

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How to Repurpose Your Most Successful Content


It’s no secret that content marketing can be labor intensive. Creating an engaging, well-researched, beautifully designed piece of content isn’t easy. It’s a creative process that requires time, energy, and money. So it makes a lot of sense to repurpose content to get the highest level of return possible.  By repurposing content, you can increase your productivity, and […]

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