How Outreach Teams Can Build Relationships With Writers


how outreach teams can build relationships with writers

This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. If you’re here because you want to form a romantic relationship with a writer, you’re in the wrong place. But if you’re interested in connecting with writers and editors in […]

Read More…

Before You Send Your Pitch Email, Use This Checklist


pitch email checklist

This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. There is a lot that goes into crafting the perfect pitch email, from the necessary beforehand research to the length of your message. But you can’t afford to miss any […]

Read More…

Why Some Content Campaigns Won’t Succeed (And What to Do About It)


If a marketer says he or she can produce a content campaign guaranteed to go viral – run. Let’s start with an unpleasant truth: not every piece of content will be successful. Quite frankly, some will be failures. We can’t ultimately control what publishers choose to cover, or what stories end up going viral. Anyone […]

Read More…