Choosing the Right Types of Content Marketing for Every Stage of the Buyer’s Journey


The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]

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How to Use Internal Data for Brand Storytelling


If you’re struggling to come up with ideas for branded content, it’s possible that you aren’t looking for inspiration in the right place. You could be sitting on a content gold mine and don’t even know it. Most brands already have troves of information that exist nowhere else. This information is the foundation of interesting […]

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How (And Why) to Create an SEO Content Strategy to Increase Organic Search Rankings and Website Traffic


By now, we’ve all heard “content is king” ad nauseum. It’s a cliche because it’s rooted in truth — content plays a crucial role in any digital marketing strategy. If you’re developing relevant, actionable content that benefits your target audience, you’re undoubtedly creating pieces that your readers will find valuable. But if you leave search […]

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How Long Does it Take to See Content Marketing Results?


It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign launches. The online world moves quickly, so many marketers also expect quick results from their online content campaigns. While there are certainly exceptions, in most cases, seeing an impact from content marketing takes time. […]

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How to Increase Engagement with On-Site Content Marketing


Off-site content marketing initiatives can be extremely effective for creating brand awareness and leading traffic back to your site. But once visitors arrive on your site, they won’t stay long or take the desired action if your on-site content isn’t designed with engagement in mind. If your content marketing goals include growing your audience, increasing […]

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