Choosing the Right Types of Content Marketing for Every Stage of the Buyer’s Journey


The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]

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How Long Does it Take to See Content Marketing Results?


It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign launches. The online world moves quickly, so many marketers also expect quick results from their online content campaigns. While there are certainly exceptions, in most cases, seeing an impact from content marketing takes time. […]

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The Costs, Benefits, and Drawbacks of Hiring a Content Marketing Agency vs. Building an In-House Team


Your organization has recently made the decision to invest in content marketing. Or maybe you’ve already seen success with content marketing and want to ramp up your efforts. Now there’s one big question standing in your way… Who’s going to do all of this work? According to a survey by Contently and Adweek, 76% of […]

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7 Content Marketing Campaigns That Earned TV Coverage


Although online and offline marketing efforts are typically siloed, online content isn’t restricted to the digital world. A content marketing campaign that performs well online can also lead to offline results. When done right, content marketing can secure traditional media coverage such as TV, radio, and print. To see how a content campaign can attract traditional […]

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