Choosing the Right Types of Content Marketing for Every Stage of the Buyer’s Journey


The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]

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How (And Why) to Create an SEO Content Strategy to Increase Organic Search Rankings and Website Traffic


By now, we’ve all heard “content is king” ad nauseum. It’s a cliche because it’s rooted in truth — content plays a crucial role in any digital marketing strategy. If you’re developing relevant, actionable content that benefits your target audience, you’re undoubtedly creating pieces that your readers will find valuable. But if you leave search […]

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How Long Does it Take to See Content Marketing Results?


It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign launches. The online world moves quickly, so many marketers also expect quick results from their online content campaigns. While there are certainly exceptions, in most cases, seeing an impact from content marketing takes time. […]

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