Marketing Automation 101 (And How It Boosts Content ROI)

“Martech” can sound, well, technical.


But Moni OloyedeSenior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact.

In this episode, you’ll learn:

  • Why marketing automation can be valuable and insightful for content marketers
  • The basics for setting up marketing automation for any team size
  • How can marketing automation can assist in better identifying channel attribution

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