Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]
By tapping into what makes a piece of content go viral, you can replicate and apply to your own content strategy—reaching exponentially more people than by only focusing on your onsite content. Click To Tweet According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social […]
Content that is primed for virality is created with the goal of triggering social sharing and publisher placements. It’s designed to catch mass attention. Click To Tweet All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just […]
Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]
The costs associated with creating content are not as cut-and-dry as they were in the past. Click To Tweet Cost is likely one of your first thoughts when exploring the idea of adding content marketing to your businesses marketing arsenal. The upfront cost of content creation isn’t a “one size fit all” price, defined by […]
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