The Hidden Value of a Nofollow Link: Two Content Marketing Case Studies


After working hard on your outreach strategy, researching and building a list of contacts, and painstakingly writing the perfect pitch, you did it! You achieved a huge placement for your team at a top-tier publisher. Then, just when you think it’s time to bring out the champagne, you realize that your link is tagged rel=“nofollow.” […]

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Choosing the Right Types of Content Marketing for Every Stage of the Buyer’s Journey


The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]

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