[Tweet “As these content strategy case study examples show, even one campaign can yield powerful results when properly executed and promoted.”] It’s hard to gauge just how effective content marketing can be for a brand or business. Fortunately, we can look at content marketing case studies to fully understand the process and its value. In […]
Category: Blog
How to Make the Business Case for Content Marketing
Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]
Social Media’s Role in Viral Content Marketing
[Tweet “By tapping into what makes a piece of content go viral, you can replicate and apply to your own content strategy—reaching exponentially more people than by only focusing on your onsite content.”] According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social media users […]
Uncovering What Happens When Content Goes Viral
[Tweet “Content that is primed for virality is created with the goal of triggering social sharing and publisher placements. It’s designed to catch mass attention.”] All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just a small […]
The Value of All Link Types in Successful Content Marketing Campaigns
Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]