10 Case Studies That Show the Real Impact of Content Marketing


[Tweet “As these content strategy case study examples show, even one campaign can yield powerful results when properly executed and promoted.”] It’s hard to gauge just how effective content marketing can be for a brand or business. Fortunately, we can look at content marketing case studies to fully understand the process and its value. In […]

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How to Make the Business Case for Content Marketing


Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]

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Social Media’s Role in Viral Content Marketing


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[Tweet “By tapping into what makes a piece of content go viral, you can replicate and apply to your own content strategy—reaching exponentially more people than by only focusing on your onsite content.”] According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social media users […]

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Uncovering What Happens When Content Goes Viral


[Tweet “Content that is primed for virality is created with the goal of triggering social sharing and publisher placements. It’s designed to catch mass attention.”] All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just a small […]

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