One of the most important parts of crafting a piece of content—whether it’s an article, a campaign, an image, a story, or a video—is the title. What will you call your latest creation? How will you convey your major themes, ideas, and points in less than 20 (or so) words? Finding a compelling and succinct […]

[Tweet “Did you know that a single email has the power to earn top-tier coverage, hundreds of backlinks and thousands of social shares for your content? This is the power of digital PR. “] Digital PR has disrupted the press release of decades past and is sending ripples throughout the digital marketing world. It is the […]

[Tweet “This is one of the most exciting benefits of digital PR. When you invest in creating newsworthy content, many more writers will be interested in what you’ve produced if it’s new information and would provide value to their audiences.”] Link building has been a common strategy for digital marketers for years. The practice, which […]

[Tweet “Are your influencer marketing campaigns profitable? Are you reaching your goals? While working with influencers sounds exciting, it means nothing without results.”] You were there, once: the first day of school in a new shirt. A shirt that made you proud but that your mother dismissed as suitable for only a vagabond or ailing […]

[Tweet “By tracking the success of your viral marketing, not only will you be able to physically see where your money is going, but you will also be able to make better judgment calls over time to get the most out of your marketing efforts.”] One of the biggest questions posed by content creators, in […]