Sales and marketing are different skill sets, but they both have foundations in communicating effectively. via GIPHY Both types of professionals are trying to explain their value in the context of the customer/client/stakeholder’s needs. John Doherty from Credo explains how his experience in sales can apply to marketing justification discussions, as well. In this episode, […]
Imagine everyone you knew kept telling you the same trivia fact over and over. Hey, did you know a snail can sleep for three years? Did you hear about snails? Guess what? Snails are capable of sleeping for… via GIPHY That’s what the internet can feel like sometimes — the same content over and over […]
Words are powerful, and this power can be harnessed in multiple ways — from what you choose to say, when you choose to say it, and how you choose to communicate it. via GIPHY Daniel Codella, digital evangelist at Sigma Computing, has studied the psychology of this type of communication and has actionable tips to […]
You know that content marketing works. But does your boss? Your CEO? Your client? Have you been having trouble explaining why content marketing is a crucial component in your overall marketing strategy? via GIPHY There’s an art to explaining why your content strategy will work. The Godfather of Content Marketing himself, Joe Pulizzi, talks about […]
Need to find the closest tailor? Looking for tips on cooking a pot roast? Seeking out a contractor nearby? More than likely, your first step is to consult a search engine such as Google or Bing. Research shows that most people don’t make it past the first page of results, meaning these search engines have […]
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