We hear a lot about general strategy and philosophy behind content — and these insights can be so helpful. via GIPHY But wouldn’t it be nice to hear a specific example of how someone built an on-site content strategy with measurable results? Nell Lanman, head of marketing at SquareFoot, explains how she got buy-in for […]

Quarantining in the time of COVID-19 has meant everyone has needed to adapt to the virtual life. via GIPHY As marketers, we’re ahead of the curve there, but still there are many of us who haven’t dabbled in all matters of virtual marketing, including virtual events. Marketing consultant Dennis Shiao not only covers the basics of […]

Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always intuitively tied to money, which is often (and understandably) leadership’s priority. via GIPHY Gaetano DiNardi, former VP of Marketing at Sales Hacker and current head of demand generation at cloud communications company Nextiva, talks about how he […]

Think about how you’d describe your job to a colleague. Now think about how you’d describe it to someone who has no idea what digital marketing is. via GIPHY The core information is the same, but the delivery needs to be different. And this matters constantly when it comes to getting buy-in from different people […]

If you’re doing what everyone else is doing, will you truly stand out? via GIPHY   It’s not enough to just buy-in to the concept of content marketing. You have to find new ways to reach your audience. Master marketer Mark Schaefer explains how to determine the content strategy that best suits your particular business. […]