We hear a lot about general strategy and philosophy behind content — and these insights can be so helpful.
But wouldn’t it be nice to hear a specific example of how someone built an on-site content strategy with measurable results?
Nell Lanman, head of marketing at SquareFoot, explains how she got buy-in for more top-of-the-funnel efforts by putting metrics in place to show the progression through the funnel.
In this episode, you’ll learn:
- The specifics behind building a real revenue-generating content strategy
- How paid social can be incorporated in this sort of strategy
- How to set up metrics tracking to understand and enhance your campaign funnel