The Nuances of Effective Messaging

Think about how you’d describe your job to a colleague. Now think about how you’d describe it to someone who has no idea what digital marketing is.

, The Nuances of Effective Messaging


The core information is the same, but the delivery needs to be different. And this matters constantly when it comes to getting buy-in from different people with different priorities.

Tamsen Webster, marketer message strategist, and founder of The Red Thread®, explains her philosophy on how you can refine your messaging to really resonate with the person you’re trying to communicate with.

, The Nuances of Effective Messaging

In this episode, you’ll learn:

  • How to communicate your key messages effectively
  • The difference between activating short-term action vs. long-term action
  • How to identify the longer-term motivations to tap into sustained action
  • How to prompt people to get to the core of what they really need

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