How to Track Tough-To-Measure Marketing Tactics

By Kelsey Libert

Cofounder

1 min read

Updated Mar 21, 2024

Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always intuitively tied to money, which is often (and understandably) leadership’s priority.

, How to Track Tough-To-Measure Marketing Tactics

via GIPHY

Gaetano DiNardi, former VP of Marketing at Sales Hacker and current head of demand generation at cloud communications company Nextiva, talks about how he gets buy-in for and measures efforts like blog content, long-tail content, branded content, and more.

, How to Track Tough-To-Measure Marketing Tactics

In this episode, you’ll learn:

The power of tracking assisted conversions
The concept of an inverted content strategy
How to explain the value of longtail keyword targeting
Ways to build and measure branded content’s impact

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Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.