When you need approval for something that involves a lot of department, you may need to find a way to break through the siloed structure. via GIPHY Laurel Miltner, director of digital strategy at Orbit Media, explains how she navigated these barriers and got the content buy-in she was looking for. In this episode, you’ll […]
Category: Blog
Successfully Selling Content Ideas In Large Organizations
We know, especially in the realm of SEO, that technical skills matter. But behavioral skills can be just as important, if not more important. via GIPHY Matthew Howells-Barby, director of acquisition at HubSpot, talks about his experience getting buy-in for ideas in a large company and what he’s learned about how behavioral skills can increase […]
How to Set Up a Content Strategy Tied to Revenue
We hear a lot about general strategy and philosophy behind content — and these insights can be so helpful. via GIPHY But wouldn’t it be nice to hear a specific example of how someone built an on-site content strategy with measurable results? Nell Lanman, head of marketing at SquareFoot, explains how she got buy-in for […]
How to Make the Most Of Your Virtual Events
Quarantining in the time of COVID-19 has meant everyone has needed to adapt to the virtual life. via GIPHY As marketers, we’re ahead of the curve there, but still there are many of us who haven’t dabbled in all matters of virtual marketing, including virtual events. Marketing consultant Dennis Shiao not only covers the basics of […]
How to Track Tough-To-Measure Marketing Tactics
Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always intuitively tied to money, which is often (and understandably) leadership’s priority. via GIPHY Gaetano DiNardi, former VP of Marketing at Sales Hacker and current head of demand generation at cloud communications company Nextiva, talks about how he […]