Successfully Selling Content Ideas In Large Organizations

We know, especially in the realm of SEO, that technical skills matter. But behavioral skills can be just as important, if not more important.


Matthew Howells-Barby, director of acquisition at HubSpot, talks about his experience getting buy-in for ideas in a large company and what he’s learned about how behavioral skills can increase your chances of success.

In this episode, you’ll learn:

  • How to indirectly influence the decision makers
  • The importance of accruing and using social capital
  • How different teams should be accountable to the same goals
  • Tips for having the right attitude when pitching ideas

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