[Tweet “The costs associated with creating content are not as cut-and-dry as they were in the past.”] Cost is likely one of your first thoughts when exploring the idea of adding content marketing to your businesses marketing arsenal. The upfront cost of content creation isn’t a “one size fit all” price, defined by a word […]
[Tweet “To assist in helping businesses achieve their marketing goals, there are numerous resources available that can act as references during your developmental phase.”] Whether inspiration comes from a brainstorming session with a small group, an ideation meeting with your team or any other method, developing content creation ideas can sometimes be a difficult process. […]
If a marketer says he or she can produce a content campaign guaranteed to go viral – run. Let’s start with an unpleasant truth: not every piece of content will be successful. Quite frankly, some will be failures. We can’t ultimately control what publishers choose to cover, or what stories end up going viral. Anyone […]
[Tweet “Broken link building can initially sound simpler than content marketing. However, a thoughtful content marketing strategy can ultimately have a higher yield and major gains.”] Broken link building is an oft-cited link building practice, for good reason. It’s a link building practice with a primary focus on quality content and, arguably, a drive to […]
[Tweet “While social media marketing and content marketing differ in many ways, both content and social strategies have nearly the same structure. This makes it incredibly easy to align your objectives, audience, and content calendar right from the get-go.”] You have a social media strategy in place. You have an idea of what you’re going […]
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