[Tweet “Enlist your audience to share your content so it gets in front of as many eyes as possible. A great way to do this is to start a viral loop that moves content from user to user.”] We all do it, it’s become pretty much second nature; clicking that little share arrow on the corner […]

[Tweet “There’s a content marketing misconception that needs to be resolved. It’s a false belief that conservative brands can’t create interesting, compelling, and popular online content.”] There’s a content marketing misconception that needs to be resolved. It’s a false belief that conservative brands can’t create interesting, compelling, and popular online content. Far too often “conservative” […]

[Tweet “While there are many methods for building links, there is one tactic that has proven to be the most effective: content marketing.”] To improve a website’s ranking in search engines, you need to earn high-quality backlinks to the site. When many links point to a website, it signals to search engines that the page is important, […]

[Tweet “Remember this: beyond just the content idea and story, the formatting and presentation are just as important.”] Creating content is a process that can be approached from a variety of angles, but one thing remains clear: if you want to create meaningful stories that publishers are interested in, the content must be high quality. […]

[Tweet “On face value, copywriting and content writing seem like two sides of the same coin; however, there are major differences between the two styles of writing.”] In my SEO Consulting practice, there’s a metaphor I like to use a lot: Just like you wouldn’t hire a plumber to fix a leaky roof, you wouldn’t […]