Words are powerful, and this power can be harnessed in multiple ways — from what you choose to say, when you choose to say it, and how you choose to communicate it. via GIPHY Daniel Codella, digital evangelist at Sigma Computing, has studied the psychology of this type of communication and has actionable tips to […]
You know that content marketing works. But does your boss? Your CEO? Your client? Have you been having trouble explaining why content marketing is a crucial component in your overall marketing strategy? via GIPHY There’s an art to explaining why your content strategy will work. The Godfather of Content Marketing himself, Joe Pulizzi, talks about […]
Need to find the closest tailor? Looking for tips on cooking a pot roast? Seeking out a contractor nearby? More than likely, your first step is to consult a search engine such as Google or Bing. Research shows that most people don’t make it past the first page of results, meaning these search engines have […]
One of the most important parts of crafting a piece of content—whether it’s an article, a campaign, an image, a story, or a video—is the title. What will you call your latest creation? How will you convey your major themes, ideas, and points in less than 20 (or so) words? Finding a compelling and succinct […]
Digital PR has disrupted the press release of decades past and is sending ripples throughout the digital marketing world. It is the intersection of traditional public relations, content marketing, SEO, and social media. In short, digital PR is a tool used by brands to evolve their business and build an online presence. Gone are the […]
