[Tweet “No matter the industry, your goal should always be to make your readers feel something and want to share it – and keeping these tips and examples in mind will help your high-quality content achieve that.”] There are large, over-arching elements that have proven successful in our content marketing work (e.g., highly emotional, mass […]
[Tweet “We’re in a golden age of video content. And it looks like it’s only getting better.”] We’re in a golden age of video content. And it looks like it’s only getting better. Why? Well for one, it has never been easier to access an absolutely endless supply of high-quality video entertainment in a world […]
[Tweet “Everywhere you look, you see buzzwords and catchphrases: content marketing and create quality content and content is king. The trouble is that, without clear definitions and strategies, content can become a meaningless concept.”] Content surrounds us. Everywhere you look, you see buzzwords and catchphrases: content marketing and create quality content and content is king. […]
[Tweet “Targeting isn’t just an important part of marketing. It is marketing.”] As a lifelong marketer and SEO consultant, I typically begin working with new clients by talking about targeting. Targeting isn’t just an important part of marketing, it is marketing. Without targeting, selling products and advertisements would be quite challenging. Marketers wouldn’t be able […]
[Tweet “It’s very rare to see successful content that succeeds on search engines without integrating SEO strategy from the beginning.”] On first glance, content marketing and search engine optimization might seem like opposing forces. Different tactics, competing channels, each jockeying for position and attempting to be the main focus of your budget and strategy. However, […]
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