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Joe Mercurio

Director of Content Marketing


Joe Mercurio is Director of Content Marketing at Fractl, where he has spent a decade developing data-driven campaigns that earn coverage in publications like The New York Times, USA Today, CNN, The Washington Post, and Forbes. He leads creative and strategic development end-to-end, from research design and hook ideation to editorial execution and earned media at scale. His work spans content strategy, digital PR, and audience psychology, helping Fortune 500 brands, funded startups, and SMBs build the kind of authority and visibility that surfaces across traditional and AI search.

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