Kristin Tynski

Co-founder & SVP, Research

About Kristin

A leading voice on generative AI in marketing.

Kristin Tynski is the co-founder and SVP of Research at Fractl, a top-ranked content marketing and digital PR agency that's held a top-three spot on Clutch's Leaders Matrix for more than a decade.

She's published original viral-content research in Harvard Business Review, contributed to outlets including Search Engine Journal, TheNextWeb, Moz, and HubSpot, been quoted in The New York Times, and presented at industry events including BrightonSEO, SEO Week, and TechSEO Connect. Today she focuses on R&D — emerging technologies, new channels, research methodologies, and the internal processes that inform Fractl's future capabilities.

❛❛

The SEO industry is entering a period of rapid transformation, and the teams that adapt fastest will be the ones that pair AI with real expertise.

Kristin Tynski · Co-Founder & SVP, Research

Read Kristin’s Research

Original research and forward-looking analysis on what makes content spread, how data journalism earns authority, and how AI is reshaping search, content, and marketing workflows.

AI vs. SEO: How Generative Search Is Reshaping Discovery, Content Strategy, and Consumer Trust in 2025

Search isn’t just changing—it’s being rewritten. In just 18 months, AI went from novelty to default, and marketers are scrambling to redefine visibility.

The ROI of Content Marketing vs. Native Advertising

More and more brands are turning to content marketing because of its effectiveness and strong focus on consumers.

1,300 Publishers Reveal the Worth of Your Pitch

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade. In fact, we asked about 1,300 writers, editors, and contributors for some specific numbers.

Discover the Emotions That Ignite Content

What’s the difference between a campaign that goes viral and one that doesn’t? High-arousal emotions.

Why Certain Emotional Combinations Make People Share

Why do we share what we share online? We provided a partial answer to this question when we released a study on the emotions behind viral content.

The Role of Emotions in Viral Content

Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the story with your social network?

MarketerHire’s The Marketer Show Podcast

Kristin Tynski on PR Strategy, Content Marketing, and AI Integration

Discussing how content marketing has changed in the past 12 years, how to integrate AI into your content workflows, and what to look for in your PR strategy.

Listen now

SEO Week

Marketing and Search in a Post-Transformer World

2026 Earn the Stage finalist exploring how transformer-era AI is rewriting the rules of search and content discovery.

TechSEO Connect 2024

AI Meets Content Marketing: Actionable Automation Strategies (With Code!)

Walked technical SEOs through real applications of AI agents, autonomous workflows, and prompt engineering for marketing teams.

See it in slides

Traffic Think Tank LIVE

Using Open Data to Create Content That Educates, Builds Links, Earns Press, and Converts

Methodology talk on turning open datasets into press-earning, link-building research campaigns.

See it in slides

Rankable Podcast

The Scary Potential of Generative AI on Content

Joined Mike King for a conversation on generative AI’s content commoditization curve and what kinds of content will survive it.

Listen now

Voices of Search

Best Practices for Utilizing Generative AI for SEO

Practical guide to integrating generative AI into SEO, content, and PR workflows without sacrificing quality or originality.

Listen now

Kristin Tynski

A leading voice on generative AI in marketing.

Proven Results

The SEO industry is entering a period of rapid transformation, and the teams that adapt fastest will be the ones that pair AI with real expertise.

Read Kristin’s Research

AI vs. SEO: How Generative Search Is Reshaping Discovery, Content Strategy, and Consumer Trust in 2025

The ROI of Content Marketing vs. Native Advertising

1,300 Publishers Reveal the Worth of Your Pitch

Discover the Emotions That Ignite Content