What’s the difference between a campaign that goes viral and one that doesn’t? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers. In this whitepaper, we share:
- The specific emotions found in highly viral images
- How positive and negative emotions work together in the most-shared content
- The challenges and tips for targeting different generations
- The differences in emotional responses between men and women, and how to leverage these insights for greater engagement
Covered by Harvard Business Review, The Next Web, Fast Company, Contently, and more, this whitepaper will give you deep insights and practical tips to elevate your campaigns from blah to blastoff.