Need to find the closest tailor? Looking for tips on cooking a pot roast? Seeking out a contractor nearby? More than likely, your first step is to consult a search engine such as Google or Bing. Research shows that most people don’t make it past the first page of results, meaning these search engines have […]
Category: Blog
Buzzfeed Headlines That Earn The Most Shares and Links
One of the most important parts of crafting a piece of content—whether it’s an article, a campaign, an image, a story, or a video—is the title. What will you call your latest creation? How will you convey your major themes, ideas, and points in less than 20 (or so) words? Finding a compelling and succinct […]
What is Digital PR and How Can It Impact Your Business?
Digital PR has disrupted the press release of decades past and is sending ripples throughout the digital marketing world. It is the intersection of traditional public relations, content marketing, SEO, and social media. In short, digital PR is a tool used by brands to evolve their business and build an online presence. Gone are the […]
Why Digital PR SEO Should Be Part of Your Marketing Strategy
Link building has been a common strategy for digital marketers for years. The practice, which involves generating links to your site to increase your site’s authority, can greatly improve your rankings in search. However, a strategy called digital PR manages to build strong links while also building brand awareness — or getting your company or […]
The Power and Impact of Influencer Marketing
You were there, once: the first day of school in a new shirt. A shirt that made you proud but that your mother dismissed as suitable for only a vagabond or ailing rockstar. You wore it anyway. You took that risk. And when you received that one head nod from a respected cool kid in […]
