Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front of the right audience at the right time is an art – and somewhat of a science as well. It’s especially challenging when the objective is to broaden awareness at the top of the sales funnel because often, […]
Last year, 46 percent of B2C marketers reported that measuring the ROI of a content marketing program was one of the top challenges facing their brand, with 50 percent citing measuring content effectiveness as another top concern. There are so many metrics and peripheral benefits to keep track of, and many marketers find it overwhelming to […]
If you’re here, you’ve most likely heard that content marketing can have a major impact on several areas of your business. One of the primary areas is search engine optimization (SEO), which is a popular goal associated with content marketing strategies. But you can’t set up any content plan and just hope for the best […]
Gaining a following is half the battle. That’s right – only half. The other half involves maintaining your audience and fostering loyalty. You don’t want people to read one blog post or see one page and then never return to your site again. If people trust your brand and rely on it for valuable information, […]
One of the more well-known benefits of content marketing revolves around its direct technical relationship with SEO through link building, including increases in organic and search site traffic and higher search rankings. Its ability to uncover referral traffic from campaign media mentions, build a diverse link portfolio, and increase the amount of on-site content prove […]
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