As marketers, it is our job to get people to notice our brands. We want people to learn about us, talk about us, and even tell others about us. We want to spark conversations that increase awareness and attract attention. But with so many brands trying to do the same thing, this isn’t always easy. […]
When a brand gets a digital PR mention or backlink for their website, it provides value. These assets build authority, drive traffic, and improve SEO. The more websites that talk about and link back to a brand, the better. But that’s not to say that each link or mention is equally valuable. The value of […]
We all know the phrase, “Good things come to those who wait.” And when it comes to content marketing, this idiom rings true. Content marketing can produce short-term results, but its true value is achieved over time. Content Marketing Takes Time to Produce Results It’s no surprise that marketers want to see results from their […]
Content marketing is tough. Staying current with the latest trends while managing expectations and waiting for results is challenging enough, but one of the biggest hurdles is the clutter. There’s an incredible amount of noise to cut through before your audience can be reached, let alone respond. Think about it. Writers publish an estimated two […]
Spend a few minutes on a journalist’s Twitter timeline and you are bound to run into at least one post complaining about marketing and PR pitches. If you want a good laugh (or cry), @smugjourno is a bona fide wall of shame for PR professionals. Recent PR email: “Happy almost Friday!” These notes take a […]
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